The Google Ads Keyword Health Assessment: Diagnosis And Cure

The Google Ads Keyword Health Assessment: Diagnosis And Cure

The backbone to a healthy Google Ads account is in your keywords – but it’s not as simple as that. When you’re doing your keyword research, you need to keep in mind the word’s purpose within your account. For example, do you have duplicate keywords across campaigns that are competing with one another? When working […]

How To Use Broad Match Terms In Google Ads

How To Use Broad Match Terms In Google Ads

When we start using Google Ads for the first time, we’re all a little guilty when it comes to overusing broad match. Yes, broad match does get a bit of a bad rap though with some negative keyword discipline it can be a great way to bring in a lot of traffic. In fact, we […]

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]

Amazon PPC Checklist For Amazon Sellers

Amazon PPC Checklist For Amazon Sellers

Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]

Anatomy of a Google Expanded Text Ad + Ad Extensions

Anatomy of a Google Expanded Text Ad + Ad Extensions

Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone!  With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]

Using Negative Keywords in PPC Advertising

Using Negative Keywords in PPC Advertising

So why are negative keywords important? Knowing how critical the importance of maintaining a list of negative keywords requires a thorough knowledge of how broad match keywords really work. For example, if I use the keyword coffee shops and keep it as a broad match (assuming no modifiers are being used), this opens up my ad […]

How to Calculate Adwords PPC Budget Forecast

How to Calculate Adwords PPC Budget Forecast

Marketing managers usually rely on their agency partner to get PPC budget forecast, and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]

Why Should You (The Client) Own Your Adwords Account

Why Should You (The Client) Own Your Adwords Account

While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]

When and When Not to Use Phrase Match Keywords in AdWords?

When and When Not to Use Phrase Match Keywords in AdWords?

Congratulations!   The fact that you are seeking to know when phase match should be used leads me to believe that you are looking for ways to improve the targeting / results of your PPC campaigns. …or at least you are trying to understand if phrase match should be used. There is, and always has […]

Should you be using Brand campaigns on AdWords?

Should you be using Brand campaigns on AdWords?

The question, “Why should we advertise on our own brand name on AdWords?”,  comes up quite frequently. It is quite logical on the part of a business owner / manager to have an uneasy feeling when paying for clicks on their own brand name.  Hell, it gets even more difficult to digest when you rank […]

Top 10 Reasons Why Your Adwords PPC Campaigns Failed

Top 10 Reasons Why Your Adwords PPC Campaigns Failed

Have you burned money on Adwords PPC Campaigns without seeing much success? Spending on Google AdWords PPC campaigns increased 21 percent year over year in Q1 2017, up from 19 percent in Q4 2016 – SearchEngineLand Search Engines are growing strong (both Google and Bing) and therefore paid search advertising will continue to be one […]

4 Mistakes Your Pay-Per-Click Agency Is Making

4 Mistakes Your Pay-Per-Click Agency Is Making

Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]

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