Everyone wants to improve their visibility on the web, especially their Google search results. Even when you go to social media, many influencers would be interested that their posts would be at the top search results. It’s undeniable that many businesses who are advertising online would want their site to be at the top search results so as to increase traffic on their site. The best solution to this problem is Search Engine Optimization (SEO). However, SEO takes time and a consistent effort. Anyone who would promise quick results should be responded with a high level of skepticism. If you want to learn how to improve your Google search rankings for your business, then you’re going to have to work at it.
Here are basic suggestions on how to improve your Google Search Results:
Establish Solid Site Structure
The first step is to start with a solid foundation for your website structure. Your SEO efforts will be unnoticeable by Google if you have a poor website structure. If your website is difficult to navigate, your ranking would probably suffer. In order to improve the search results, then you have to ensure that your website is user-friendly both on PC and Mobile devices. This means that it’s easy for them to access, load, read, and navigate.
If you want to improve Google search results, you have to perform first a technical audit of your company website. This way you will know where your site stands in terms of SEO and you can make adjustments to improve your chances of ranking higher. Many businesses would choose to work with an experienced SEO agency for a comprehensive technical audit. An SEO agency would take a deep look at different aspects of your site such as crawl errors, indexing, and hosting. It would also include different aspects of your content and linking that would impact your SEO. If you want to improve your Google search results, then you have to seriously consider their recommendations.
Publish Relevant Content that Emphasizes Keywords
Quality content that is created specifically for your target users increases site traffic, which leads to improvement of the site’s authority and relevance. If you want to improve your search ranking results, then you need to have a well-researched, well-written content that is detailed and provides value to the users. People would look and visit your content if they see that it answers to what they’re looking for.
Here are some tips to create an SEO driven content:
- Content length – A 500-word blog post is no longer a best practice if you want to rank significant on the search results. So make sure that you have sufficient length for your blog post, preferably a minimum of 700-800 words. Provide an informative post that is easy to consume.
- Use of Keywords – The goal in writing an optimized content is not to place as much as many keywords in there, but you should also use LSI keywords (synonyms) within the content since Google will use this to determine the relevancy of the page.
- Keep the readers engaged – You have to keep your readers engaged and not just a mere visit if you want to increase your time on page and reduce bounce rates. Write engaging content that includes attractive visuals if needed. Include some bullets points and break content into sections for easy understanding.
Do Keyword Research
SEO Keyword Research involves finding the right keywords for your target audience to find the products, services, and brands like yours. Identify and target a specific keyword phrase for each page of your website and think about how might your readers search for that specific page.
- Make a list of topics that are relevant to your business
The topics can be related to your product or service offerings, which is important within your industry, and the challenges that your brand can solve. Put yourself in your audience’s shoes and consider which topics would be most appropriate for them to search for.
- Brainstorm keyword phrases that fall into specific topics
Once you have the topics, look for keyword phrases that are appropriate on your listed relevant topics. This won’t be the final yet, but it will be helpful for creating a list that you can research and narrow down further.
- Find additional long-tail keywords
The standard keyword phrase is 1 to 3 keywords and long-tail keywords are longer than this. By combining the standard keyword phrases and long-tail keywords, you can develop a more balanced approach to SEO. An example, if you want to rank the term “digital marketing”, but there is a greater chance that the competition for this keyword is pretty higher. So by adding in some long-tail keywords such as “how to choose the best digital marketing agency” will help you to attract specific traffic.
Work on the Links
Both internal and external links have a significance on your ranking. Focus on creating relevant links within the text. Instead of having “Click Here” links, try writing out the name of the destination. “Click here” has no search engine value but if you use “Instagram social media marketing”, this is rich with keywords and will improve your search results as well as the ranking of the page you are linking to. Always use descriptive links, not just to improve search engine optimization, but also it adds value to your readers.
On-page search optimization is important since it involves optimizing all small details of each page to make sure both Google and its users will find and love your content. Here is a simple checklist guide for on-page optimization.
The strategies we mentioned above aren’t new, but this requires continuous work and investment of resources. Don’t waste your time on quick fixes or cheating your way on improving Google search results. At 99Robots, we have a team of SEO experts who can help you with improving your Google search results. Check the services we offer.