At 99 Robots, building your fully-optimized Google Ads presence is just the beginning. Step on up. You are about to embark on a journey to build out your marketing presence from A-Z.
We work as your extended marketing team, and bring onboard marketing, tech, design, and business expertise, to help keep your phones ringing, your inbox full of leads, and your sales team busy chasing those quality leads and fulfilling orders!
For example, at 99 Robots we have 25 specialists on the team. All team members are certified in Google Ads and Google Analytics.
This team consists of…
As a full-service Google Ads agency, we build customer journeys from scratch. We seek to have a productive Google Ads partnership with you.
We don’t want to just run your ads.
As a Google Partner, over the years we have run hundreds of Google accounts for all types of businesses. Through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of businesses they have.
We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.
If your goal is to…
Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
Growth Opportunities With Us
Sometimes conversions don’t happen right away. There is a lot of lost potential in Google Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
Campaigns that take the best of Search and Display audiences can often be an untapped market on Google Ads.
With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.
The growth opportunities lay in targeting more and more specific segments. As a Google Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures. Speaking of Display Ads…
Google Ads that interweave both Search and Display effectively can be a goldmine for building new audiences while keeping current ones engaged. The power of brand awareness is underrated.
Even if users don’t click on your ad, they still get exposed to your business. In our hyper-connected world, consistent exposure is important.
It could be that gorgeous and eye-catching ad that eventually compels someone to make a search, see you on the top of the results, and feel that immediate sense of familiarity.
Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
How many Google Ads are completely irrelevant to your search or just say “Buy Me” without addressing any questions?
Most people search to be informed. Ads that only aim to sell are not necessarily matching with search intent.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect…
Getting the Ultimate Quality Score is not only about having lower keyword costs. It’s about building a reputation with Google.
Each keyword in an ad group is associated with a Quality Score. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
That means no shortcuts. The search experience matters the most.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Google Ads process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.
Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.
Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.
We helped scale up lead generation as well as decreased their cost per acquisition.
We audited their existing campaigns, implemented quick fixes to bring the CPA down, and restructured their campaigns around micro-conversions like webinar registrations, course inquiries, and counseling requests besides driving course applications. The idea was to capture more micro-conversions and nurture students towards course applications.
We increased top-of-the-funnel traffic and micro conversions which in turn increased student enrolments.
InventureX was struggling with high CPA on their Google Ads campaigns as well conversions had dipped.
We started with a thorough audit of their campaigns, search terms performance over time, ad text, ad angles in use, ad formats as well as device wise, day of the week, time of the day, and location wise performance and identified negative keywords, converted search terms as qualified keywords and optimized all end of the campaigns to improve performance. We also created new ads using responsive formats, and introduced new ad angles, matching keyword themes.
In less than a month, we were able to improve campaign performance significantly.
Canna Wellness wanted to drive appointments for a new medical cannabis clinic but wasn’t sure if Google would allow cannabis-related ads.
We researched the feasibility of the ads, analyzed what their competitors were doing, and finally were able to launch their Google Ads campaign on a small scale, tested and scaled over time cautiously to generate qualified appointments for their Palm Beach-based clinic.
Not only were we able go live with their ads on Google, we also scaled up their campaigns.
Who Are We?
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this Google Ads partnership. They live in your Google Ads account.
We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
We also create all of the images (Google Display) and videos (YouTube). These can be the most important assets for your ads.
We take being a Google Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“99 Robots tripled my sales within months. Finally was able to appease my midlife crisis and buy that Ferrari.”
“99 Robots tripled my sales within months. Finally was able to appease my midlife crisis and buy that Ferrari.”
There is no better place to capture the attention of people with the intent to search. Other ad platforms are all about disrupting one’s attention. With Google Ads, people are making the specific decision to search for products or services. So there is no better resource for intent-based buyers than Google Ads. It is that simple.
Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
If your Google Ads matches the intent of the people that are searching for your products or services, then they should work well for you. Often, Google Ads work best when they are a part of a broader marketing stack.
You should have at least $5,000 per month to start with Google Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there.
As we vehemently stated earlier, you should only work with an agency that can truly be your Google Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes.
The purpose of Google Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than Google Ads, but they work best when they are in tandem with each other.
There are many potential keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!
Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.
By bidding on branded terms. While it may seem silly to bet on yourself and your brand, sometimes you can lose control of your brand’s narrative with organic search. So paid search is the perfect opportunity to snatch your brand’s narrative back and take control.
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Google Ads. It takes creativity and expertise to properly manage your Google Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Google Ads agency, not a reactionary one.
Google Shopping is a bit of a different animal compared to other Google Ads campaigns. But if you have a great product that people need or want, Google Shopping is truly one of the best ways to go. At 99 Robots, we live and breathe products. We make a lot of products ourselves.
Google Shopping Ads are more than just using the right placements, words, and price. They’re about capturing the attention in a sea of many other products. The power of the image is paramount here. But the timing couldn’t be better to start taking advantage of Google Shopping Ads as a part of your marketing stack.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
Google estimates through their economic impact research that a combination of Google Ads and search results in an 8:1 ROI. Sounds too good to be true? Not necessarily.
While nothing is guaranteed, this is a number that we’d love you to get to. We’ve done it before repeatedly and can you get there too. If we can go even higher than that, all the better.
Building Customer Journeys