A Microsoft Ads Agency That You Can Finally Trust To Do It All!

At 99 Robots, building your fully-optimized Microsoft Ads presence is just the beginning. Step on up. You are about to embark on a journey to build out your marketing presence from A-Z.

We work as your extended marketing team, and bring onboard marketing, tech, design, and business expertise, to help keep your phones ringing, your inbox full of leads, and your sales team busy chasing those quality leads and fulfilling orders!

99 Robots is your Microsoft growth engine for ROI-focused businesses

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Our Microsoft Ads Services

We are an agile Microsoft Ads agency and can customize our relationship with you in several different ways:


Microsoft Ads Management

This is the most popular engagement that we have with our clients. This is where we are always building new campaigns and crafting customer journeys. Whether it’s Microsoft Search or Display, 99 Robots offers full management services regardless of your budget.


Microsoft Ads Audit

Sometimes you need to just know whether or not your Microsoft Ads account is working. We can provide you with that one push you need.


Microsoft Ads Setup

Some clients can manage their accounts on their own, but they need help getting started. We can make sure that you head in the right direction with your Microsoft Ads account.


Microsoft Ads Consulting

Some clients have the boots on the ground already to manage all of their ads. However, they still need that extra positive influence. That’s where we come in with our consulting services.


Microsoft Ads Revenue Share

This plan is reserved for extra-special clients that we see a high potential for.

What We Offer

The Microsoft Ads Agency You Can Trust To Be A Full-Service Team

At 99 Robots, we are your extended marketing team with a technical twist. There are MANY Microsoft Ads agencies out in the wild. So what is the right Microsoft Ads agency to work with?

Both types need to know the ins and outs of Microsoft Ads.
But it takes being full-service to thrive with Microsoft Ads. Why is that?

There is more to Microsoft Ads than advertisers.

For example, at 99 Robots we have 25 specialists on the team. All team members are certified in Microsoft Ads and Google Analytics.

This team consists of…

We have the quantifiable proof of running
successful Microsoft Ads campaigns across many industries

We have the quantifiable proof of running successful Microsoft Ads campaigns across many industries

Over the last decade, our team has built countless customer journeys.

We have consistently shattered revenue goals over and over again.

We offer the following Microsoft Ads services that build that customer journey.

Our specialized teams work together to provide these deliverables:

A thorough analysis of industry competitors

Backend CRM integration & reporting

Ad copy split testing

Personal Reporting

Ad creation and optimization

Offline conversion tracking

Ad creative creation & split testing

Sales-Level Tracking

Deep keyword research & discovery

Remarketing & retargeting campaigns

Geo bid adjustment & location-based ads

Precise audience targeting

Ongoing campaign tracking and monitoring

Single Keyword Ad Groups & Keyword Tapering

Display Ad Opportunities

…and more!

As a full-service Microsoft Ads agency, we build customer journeys from scratch. We seek to have a productive Microsoft Ads partnership with you.

We don’t want to just run your ads.

We would love to speak with you to learn about your business and how it can rock on Microsoft Ads.

Why Us?

Why 99 Robots For Microsoft Ads?

As a Microsoft Advertising Partner, over the years we have run hundreds of Microsoft accounts for all types of businesses. Through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of businesses they have.

We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.

If your goal is to…

  • Generate sales
  • Decrease your advertising costs
  • Build brand awareness
  • Reach new target markets
  • All of the above

…Microsoft Ads can work well. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution.

What Is The 99 Robots Advantage?

At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers. Along with years of experience managing ads for all different types of Microsoft clients.

Many businesses can win with Microsoft Ads, no matter the industry or size:

  • eCommerce Businesses
  • SaaS Companies
  • Local Small Businesses
  • B2B Companies
  • Service Companies
  • Non-Profits
  • …anyone

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The Client Needs

Did You Know That People Who Click On Ads Are 50% More Likely To Make A Purchase Or Become A Lead?

Amazing, right?


With all this promise for success, many businesses haven’t reached their Microsoft Ads potential. Honestly, most other agencies aren’t hitting this potential for them either.


We know many businesses that have struggled with Microsoft Ads. Not all the reasons are the same. They come to us because they know the potential of Microsoft Ads. The only problem is that they haven’t reached this potential.

  1. Some people have worked with an agency.
  2. Others have tried Microsoft Ads in-house.

They both come to us looking for help.

Here are some common outcomes of those that have given Microsoft Ads the in-house try:

We have tried Microsoft Ads. We can’t get any traction at all.

We have seen inconsistent success with Microsoft Ads. There are a few good days, but many bad days.

We have grown our business a bit with Microsoft Ads. However, we are missing the team to scale.

And for those that have gone the Microsoft Ads agency route:

We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave.

Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.

We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could write the ads. They said that they “don’t do that”. Well, that made us question things!
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.

The common thread for everyone that comes to us is…

“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”

Microsoft Advertising Partner

For Microsoft Ads Agencies, A Top Honor Is Being A “Microsoft Advertising Partner”. What Does That Mean?

Microsoft Partners are agencies that have demonstrated long-term skill and expertise with Google Ads. They have met Google’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.

At 99 Robots, We Are A Microsoft Advertising Partner.

We are proud of that distinction. That is quantitative proof that we are doing our jobs.


What seems to get lost in the Microsoft Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.

The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.

Our Priorities

What Are Our Priorities For This Productive Microsoft Ads Partnership?



The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.



We are very easy to reach. You’ll know our names and we’ll know yours. Accessibility is the catalyst for all of the other good ideas that come to fruition. We are not just a vendor.



We know the negative keywords to watch out for. Different industries require different approaches. Single keyword ad groups should not take long to build because the anticipation is already there. If something goes wrong, the solution should be known immediately.



There is always something new just around the bend. When things come our way, we cannot be reactive. We need to anticipate trends, communicate, and execute them quickly.



There is a sea of competition selling products and services on Microsoft. However, there isn’t a lot of creative competition. Creativity comes in many forms. We love creating new angles for selling products. We have the team to make it happen, from copywriters to designers.



There isn’t a ceiling for Google Ads. There isn’t a ceiling for our partnership, either. It does take a lot of effort to grow a Google Ads account sustainably. However, scaling things up is one of the most exciting parts of working together. There should always be something new to celebrate about.

Building Customer Journeys

The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.

Now that we have laid the qualities of a strong partnership on the table, you may be wondering…

What does it take to grow and scale a Microsoft Ads account?

What are some of the Microsoft Ads opportunities that typically excite us?

The best partnerships are the ones that scale and stand the test of time. That takes laying down a very specific foundation from Day One. So let’s get into the specifics about the growth opportunities…

Growth Opportunities With Us

Microsoft Ads Growth Opportunities

The incredible growth opportunities with 99 Robots at the helm of your Microsoft Ads:

Remarketing And Retargeting Is Everywhere But Making It Persuasive Is The Tricky Part

Sometimes conversions don’t happen right away. There is a lot of lost potential in Microsoft Ads when nothing is done to bring someone back after the first click.

After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.

Many remarketing strategies can work, from targeted ad copy to relevant display ads.

Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.

However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.

Finding New Audiences, Nurturing Current Ones, Plus Expanding To The International Sphere

Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.

It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.

Campaigns that take the best of Search and Display audiences can often be an untapped market on Microsoft Ads.

With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.

The growth opportunities lay in targeting more and more specific segments. As a Microsoft Ads agency, we have done a lot of this work already.

Ads can be optimized based on when people last interacted.

At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures. Speaking of Display Ads…

Display Advertising (When Utilized In-Tandem With Search Ads) Is An Unsung Hero

Microsoft Ads that interweave both Search and Display effectively can be a goldmine for building new audiences while keeping current ones engaged. The power of brand awareness is underrated.

Even if users don’t click on your ad, they still get exposed to your business. In our hyper-connected world, consistent exposure is important.

It could be that gorgeous and eye-catching ad that eventually compels someone to make a search, see you on the top of the results, and feel that immediate sense of familiarity.

Writing Ads For Different Ad Angles Helps A LOT

Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.

There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals.

Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.

Keyword Research Is “Easy”, But True Search Intent Peels The Onion

How many Microsoft Ads are completely irrelevant to your search or just say “Buy Me” without addressing any questions?

Most people search to be informed. Ads that only aim to sell are not necessarily matching with search intent.

Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect…

The Ultimate Quality Score Brings Down Costs & Ensures Stable Accounts

Getting the Ultimate Quality Score is not only about having lower keyword costs. It’s about building a reputation with Microsoft.

Each keyword in an ad group is associated with a Quality Score. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.

That means no shortcuts. The search experience matters the most.

There’s A Smart Way To A/B Test

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.

To run A/B tests properly it takes…

  • Good timing
  • Pairing the right variables together
  • Analyzing statistical significance
  • Creativity

This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Microsoft Ads process scientific. A/B Testing is the way that great funnels get made.

Speaking of great funnels…

Microsoft Ads Accounts Only Grow When Worthy Funnels Are Built Alongside Them

It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.

These people on the 99 Robots team work together to build the customer journey:

  • Graphic Designers
  • Video Designers/Editors
  • Web designers
  • Web developers
  • Psychologists
  • Growth marketers
  • Copywriters


The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.

Bidding Needs To Be Smart Rather Than Full Of Uneducated Guesswork

In recent years, Microsoft has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Microsoft Ads.

Microsoft’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.

Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.

Table of Contents

Case Studies

Microsoft Ads Case Studies

It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:

The challenge we faced:

The University wanted qualified students to enroll in its MBS programs as well as reduce acquisition costs.

How we immediately took action:

In addition to driving course applications, we audited their existing campaigns, implemented quick fixes to bring down the cost per lead, and restructured their campaigns around micro-conversions such as webinar registration, course inquiries, and counseling requests. We aimed to capture more micro conversions and nurture students to apply to courses.

The results we delivered:

Traffic and conversions at the top of the funnel increased, resulting in an increase in student enrollment.


CPA Dropped



Conversions Rate



The challenge we faced:

Canna Wellness wanted to drive appointments for new medical cannabis clinic but weren’t sure if Bing would allow cannabis related ads.

How we immediately took action:

To successfully launch campaigns and generate qualified appointments for their Palm Beach-based clinics, we analyzed the ads, compared what their competitors were doing, and finally launched their Bing Ads campaign on a small scale. We then tested various audiences, learned from the data, and gradually scaled the account over time.

The results we delivered:

We were able to generate 2 times more conversions over any other platforms and capture the market with a lowest CPL.


CPA Dropped





Conversion Rate

Our Microsoft Ads Process

So How Does This Microsoft Ads Partnership Work? It’s All In The Process

Phase 01

Diving Into The Deep Waters

  • Since many of our clients have existing Microsoft Ads accounts and websites, we start here
  • We will audit your web presence AND Microsoft Ads presence.
  • We will see what is working, and what isn’t working.
  • We’ll identify new opportunities, ideas, quick wins, and anything that’s missing.
  • We’ll look through all of your keywords, and your ads, and we’ll analyze all of your current data.

Phase 02

Getting The Nuts & Bolts Straightened Out

  • We will make sure that everything is set up properly.
  • We’ll set up other tools for campaign management, bid management, and competitive analysis.
  • We will send you all of the necessary tracking tags to install on your website. We will also help the client install Google Tag Manager, if not being used already.
  • We will also be going through all of the Key Performance Indicators that we will be using to keep track of the health of your Microsoft Ads.

Phase 03

Keyword Research & The Hunt For Opportunities

  • We can ensure that you won’t receive speculative research.
  • The research for keywords will be experienced and accurate. You won’t need to burn your ad dollars with excessive broad match keywords.
  • One asset that we have in our arsenal is our huge database of negative keywords.
  • We can accurately match the intent of keywords to what the ads should look like.
  • Our team will plan out different scenarios to make sure that each keyword’s intent is well understood.

Phase 04

What’s Up With Your Competition & The Pow Wow

  • What’s your competition doing?
  • This is a great opportunity for us to share a pow wow of where your business fits in your industry
  • We will note the language that is used in competitor ads
  • We will examine the quality of their landing pages. How are they telling their story after someone clicks on their ad?
  • This is also a time to set realistic and aspirational Microsoft Ads goals based on your budget and business.

Phase 05

The Launch & Optimization Opportunities Emerge

  • Our team will begin to launch the campaigns in a phased approach.
  • We start with tackling the branded keywords to control your company’s message.
  • We will then build campaigns for your core keywords, any generic terms, and build out a companion Microsoft Display Network campaign.

Phase 06

Optimization, Continuous Testing & Reporting

  • We’ll analyze all of the exact queries from real people who are seeing your ads.
  • Conduct negative keyword cleanups to fortify your account and protect against wasted spend.
  • Multi-variant testing by the time of day, the day of the week, and geography.
  • During this optimization phase, keeping track of quality scores will be significant.
  • We will make any necessary adjustments to landing pages, ads, and the overall customer experience to keep quality scores high, and bids lower.
  • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
  • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them.

Want to learn more about how Microsoft Ads can be an asset rather than a liability to your business?

Who Are We?

Who Is On Your Team?

The importance of accessibility in a client/agency partnership is important to success. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other.

Everyone is in sync. That’s what an agency is for!

Dedicated Account Manager

Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.

They’re the face of this Microsoft Ads partnership. They live in your Microsoft Ads account.

Creative Copywriters & Advertisers

We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.

A-Z Sales Funnel Team

We build all of the landing pages and the customer journey from scratch. All of the landing pages are done in-house.

Graphic Designers

The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Microsoft Ads.


The customer journey needs to have the right functionality to work. Want a new way to collect leads? Want to build a remarketing sequence that is smart? We have the developers for that.

Everyone Is A Certified Microsoft Ads Specialist

We take being a Microsoft Advertising Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.

Everything We Do Is Focused On Driving Client Success. Here Are Some Client Testimonials:

“I was blown away by the results I got using Microsoft (Bing) Ads.”

Lester C.

“I was blown away by the results I got using Microsoft (Bing) Ads.”

Lester C.

Microsoft Ads FAQ

Why Advertise On Microsoft Ads?

There is no better place to capture the attention of people with the intent to search. Other ad platforms are all about disrupting one’s attention. With Microsoft Ads, people are making the specific decision to search for products or services. So there is no better resource for intent-based buyers than Microsoft Ads. It is that simple. 

Are Keywords Expensive On Microsoft Ads?

Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.

Do Microsoft Ads Work For My Type Of Business?

If your Microsoft Ads matches the intent of the people that are searching for your products or services, then they should work well for you. Often, Microsoft Ads work best when they are a part of a broader marketing stack. 

What Should Be My Budget On Microsoft Ads?

You should have at least $5,000 per month to start with Microsoft Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there. 

Should I Do Microsoft Ads Myself Or Hire An Agency?

As we vehemently stated earlier, you should only work with an agency that can truly be your Microsoft Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes. 

Are Microsoft Ads Better Than Facebook Ads?

The purpose of Microsoft Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than Microsoft Ads, but they work best when they are in tandem with each other. 

What Targeting Method Works Best On Microsoft Ads?

There are many potential keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!

Should I Run Remarketing Ads On Microsoft Ads?

Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways. 

How Do I Protect My Brand Keywords On Microsoft?

By bidding on branded terms. While it may seem silly to bet on yourself and your brand, sometimes you can lose control of your brand’s narrative with organic search. So paid search is the perfect opportunity to snatch your brand’s narrative back and take control. 

Why Choose Us To Manage Your Microsoft Ads Campaigns?

We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Microsoft Ads. It takes creativity and expertise to properly manage your Microsoft Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Microsoft Ads agency, not a reactionary one. 

How Can I Run Dedicated Product Campaigns?

Microsoft Shopping is a bit of a different animal compared to other Microsoft Ads campaigns. But if you have a great product that people need or want, Microsoft Shopping is truly one of the best ways to go. At 99 Robots, we live and breathe products. We make a lot of products ourselves. 

Microsoft Shopping Ads are more than just using the right placements, words, and price. They’re about capturing the attention in a sea of many other products. The power of the image is paramount here. But the timing couldn’t be better to start taking advantage of Microsoft Shopping Ads as a part of your marketing stack.

50% Of People Can’t Tell The Difference Between An Ad And An Organic Listing

With the right Microsoft Ads Partner, ads CAN feel organic.

We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.

While nothing is guaranteed, this is a number that we’d love you to get to. We’ve done it before repeatedly and can you get there too. If we can go even higher than that, all the better.

It will take the following priorities need to be taken into account:





Building Customer Journeys



The journey will be different for each client, but the destination is the same.

  • It’s our job to worry about all of the nuts and bolts
  • It’s also our job to bring you into the process
  • We are looking to be an extension of your team, not just be a vendor
  • And it’s our job to make the Microsoft Ads journey enjoyable

Our Microsoft Ads Pledge

If we are your Microsoft Ads agency, here is our pledge to you:

  • We will build sustainable campaigns that can scale
  • We will mix tactics and creativity
  • We will always be transparent
  • We will always be communicative and accessible
  • We will be proactive, not reactive
  • We will build your entire customer journey from A-Z
  • We will be your partner, not your vendor
  • We will apply our years of experience to not waste your time or money
  • And we will always be looking for what is around the bend
  • Finally… we’ll have great conversations together!

We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Microsoft Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this Microsoft Ads journey. We are excited to be your partner.

We hope that you are as excited to get this Microsoft Ads partnership going as we are. Are you in?

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.

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