At 99 Robots, building your fully-optimized Microsoft Ads presence is just the beginning. Step on up. You are about to embark on a journey to build out your marketing presence from A-Z.
We work as your extended marketing team, and bring onboard marketing, tech, design, and business expertise, to help keep your phones ringing, your inbox full of leads, and your sales team busy chasing those quality leads and fulfilling orders!
99 Robots is your Microsoft growth engine for ROI-focused businesses
We are an agile Microsoft Ads agency and can customize our relationship with you in several different ways:
At 99 Robots, we are your extended marketing team with a technical twist. There are MANY Microsoft Ads agencies out in the wild. So what is the right Microsoft Ads agency to work with?
Both types need to know the ins and outs of Microsoft Ads.
But it takes being full-service to thrive with Microsoft Ads. Why is that?
For example, at 99 Robots we have 25 specialists on the team. All team members are certified in Microsoft Ads and Google Analytics.
This team consists of…
As a full-service Microsoft Ads agency, we build customer journeys from scratch. We seek to have a productive Microsoft Ads partnership with you.
We don’t want to just run your ads.
As a Microsoft Advertising Partner, over the years we have run hundreds of Microsoft accounts for all types of businesses. Through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of businesses they have.
We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.
If your goal is to…
…Microsoft Ads can work well. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution.
At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers. Along with years of experience managing ads for all different types of Microsoft clients.
Many businesses can win with Microsoft Ads, no matter the industry or size:
With all this promise for success, many businesses haven’t reached their Microsoft Ads potential. Honestly, most other agencies aren’t hitting this potential for them either.
We know many businesses that have struggled with Microsoft Ads. Not all the reasons are the same. They come to us because they know the potential of Microsoft Ads. The only problem is that they haven’t reached this potential.
We have tried Microsoft Ads. We can’t get any traction at all.
We have seen inconsistent success with Microsoft Ads. There are a few good days, but many bad days.
We have grown our business a bit with Microsoft Ads. However, we are missing the team to scale.
Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Microsoft Advertising Partner
Microsoft Partners are agencies that have demonstrated long-term skill and expertise with Google Ads. They have met Google’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.
We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Microsoft Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
What does it take to grow and scale a Microsoft Ads account?
What are some of the Microsoft Ads opportunities that typically excite us?
Growth Opportunities With Us
The incredible growth opportunities with 99 Robots at the helm of your Microsoft Ads:
Sometimes conversions don’t happen right away. There is a lot of lost potential in Microsoft Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
Campaigns that take the best of Search and Display audiences can often be an untapped market on Microsoft Ads.
With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.
The growth opportunities lay in targeting more and more specific segments. As a Microsoft Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures. Speaking of Display Ads…
Microsoft Ads that interweave both Search and Display effectively can be a goldmine for building new audiences while keeping current ones engaged. The power of brand awareness is underrated.
Even if users don’t click on your ad, they still get exposed to your business. In our hyper-connected world, consistent exposure is important.
It could be that gorgeous and eye-catching ad that eventually compels someone to make a search, see you on the top of the results, and feel that immediate sense of familiarity.
Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
How many Microsoft Ads are completely irrelevant to your search or just say “Buy Me” without addressing any questions?
Most people search to be informed. Ads that only aim to sell are not necessarily matching with search intent.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect…
Getting the Ultimate Quality Score is not only about having lower keyword costs. It’s about building a reputation with Microsoft.
Each keyword in an ad group is associated with a Quality Score. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
That means no shortcuts. The search experience matters the most.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Microsoft Ads process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
In recent years, Microsoft has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Microsoft Ads.
Microsoft’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.
Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.
The University wanted qualified students to enroll in its MBS programs as well as reduce acquisition costs.
In addition to driving course applications, we audited their existing campaigns, implemented quick fixes to bring down the cost per lead, and restructured their campaigns around micro-conversions such as webinar registration, course inquiries, and counseling requests. We aimed to capture more micro conversions and nurture students to apply to courses.
Traffic and conversions at the top of the funnel increased, resulting in an increase in student enrollment.
Canna Wellness wanted to drive appointments for new medical cannabis clinic but weren’t sure if Bing would allow cannabis related ads.
To successfully launch campaigns and generate qualified appointments for their Palm Beach-based clinics, we analyzed the ads, compared what their competitors were doing, and finally launched their Bing Ads campaign on a small scale. We then tested various audiences, learned from the data, and gradually scaled the account over time.
We were able to generate 2 times more conversions over any other platforms and capture the market with a lowest CPL.
Our Microsoft Ads Process
Who Are We?
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this Microsoft Ads partnership. They live in your Microsoft Ads account.
We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Microsoft Ads.
We take being a Microsoft Advertising Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“I was blown away by the results I got using Microsoft (Bing) Ads.”
“I was blown away by the results I got using Microsoft (Bing) Ads.”
There is no better place to capture the attention of people with the intent to search. Other ad platforms are all about disrupting one’s attention. With Microsoft Ads, people are making the specific decision to search for products or services. So there is no better resource for intent-based buyers than Microsoft Ads. It is that simple.
Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
If your Microsoft Ads matches the intent of the people that are searching for your products or services, then they should work well for you. Often, Microsoft Ads work best when they are a part of a broader marketing stack.
You should have at least $5,000 per month to start with Microsoft Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there.
As we vehemently stated earlier, you should only work with an agency that can truly be your Microsoft Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes.
The purpose of Microsoft Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than Microsoft Ads, but they work best when they are in tandem with each other.
There are many potential keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!
Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.
By bidding on branded terms. While it may seem silly to bet on yourself and your brand, sometimes you can lose control of your brand’s narrative with organic search. So paid search is the perfect opportunity to snatch your brand’s narrative back and take control.
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Microsoft Ads. It takes creativity and expertise to properly manage your Microsoft Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Microsoft Ads agency, not a reactionary one.
Microsoft Shopping is a bit of a different animal compared to other Microsoft Ads campaigns. But if you have a great product that people need or want, Microsoft Shopping is truly one of the best ways to go. At 99 Robots, we live and breathe products. We make a lot of products ourselves.
Microsoft Shopping Ads are more than just using the right placements, words, and price. They’re about capturing the attention in a sea of many other products. The power of the image is paramount here. But the timing couldn’t be better to start taking advantage of Microsoft Shopping Ads as a part of your marketing stack.
With the right Microsoft Ads Partner, ads CAN feel organic.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
While nothing is guaranteed, this is a number that we’d love you to get to. We’ve done it before repeatedly and can you get there too. If we can go even higher than that, all the better.
Building Customer Journeys
If we are your Microsoft Ads agency, here is our pledge to you:
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Microsoft Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this Microsoft Ads journey. We are excited to be your partner.