A YouTube Ads Agency That You Can Finally Trust To Do It All!

Only 55% Of Marketers Are Taking Advantage Of YouTube. Now Is Your Chance. Work With An Agency That Understands The Creative & Money-Making Sides Of YouTube Ads There are many angles when approaching YouTube Ads. At 99 Robots, building your fully-optimized YouTube Ads presence is just the beginning. Step on up. You are about to work with an agency that can help you harness the power of this massive social network.

99 Robots is your YouTube growth engine for ROI-focused businesses

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Our YouTube Ads Services

We are an agile YouTube Ads agency and can customize our relationship with you in several different ways

YouTube Ads Management

This is the most popular engagement that we have with our clients. This is where we are always building new campaigns and crafting customer journeys.


YouTube Ads Audit

Sometimes you need to just know whether or not your YouTube Ads account is working well. We can provide you with that one push you need to improve your performance.


YouTube Ads Setup

Some clients can manage their accounts on their own, but they need help getting started. We can make sure that you head in the right direction with your YouTube Ads account.


YouTube Ads Consulting

Some clients have the boots on the ground already to manage all of their ads. However, they still need that extra positive influence. That’s where we come in with our consulting services.


YouTube Ads Revenue Share

This plan is reserved for extra-special clients that we see a high potential for.

What We Offer

The YouTube Ads Agency You Can Trust To Be A Full-Service Team

At 99 Robots, we are your extended marketing team with a technical twist. There are MANY YouTube Ads agencies out in the wild. So what is the right YouTube Ads agency to work with?

Both types need to know the ins and outs of YouTube Ads. But it takes being full-service to thrive with YouTube Ads. Why is that?

There is more to YouTube Ads than advertisers.

For example, at 99 Robots we have over 25 specialists on the team. This team consists of…

We have quantifiable proof of running successful YouTube Ads
campaigns across many industries.

We have the quantifiable proof of running successful YouTube Ads campaigns across many industries

Over the last decade, our team has built countless customer journeys.

We have consistently shattered revenue goals over and over again.

We offer the following YouTube Ads services that build that customer journey.

Our specialized teams work together to provide these deliverables:

A thorough analysis of industry competitors  

Offline conversion tracking

Ad creative creation & split testing

Engagement rate optimization

Ad creation and optimization

Ongoing campaign tracking and monitoring

Remarketing & retargeting campaigns

Personal Reporting

Audience research & discovery

Backend CRM integration & reporting

Geo bid adjustment & location-based ads

Sales-Level Tracking

Precise audience targeting

Lookalike audience combinations

Ad copy split testing

…and more!

As a full-service YouTube Ads agency, we build customer journeys from scratch. We seek to have a productive YouTube Ads partnership with you. We don’t want to just run your ads.

We would love to speak with you to learn about your business and how it can rock on YouTube Ads.

Why Us?

Why 99 Robots Ror YouTube Ads?

Over the past few years, we worked with hundreds of YouTube creators and businesses that run ads. We have gone through thousands of split tests. We can look back on this time and say that we have learned a lot. Most of all, we have learned a lot about our clients. We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are. If your goal is to…
  • Generate sales
  • Decrease your advertising costs
  • Build brand awareness
  • Reach new target markets
  • All of the above
…. YouTube Ads can work well. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution.

What Is The 99 Robots Advantage?

At 99 Robots, we have a ready-to-go library of processes, funnels, frameworks, and ad copy. They have the data to make all sorts of shortcuts. Along with years of experience managing ads for all different types of businesses running ads on YouTube.

Many businesses can win with YouTube Ads, no matter the industry or size:

  • eCommerce Businesses
  • SaaS Companies
  • Local Small Businesses
  • B2B Companies
  • Service Companies
  • Non-Profits
  • …anyone

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The Client Needs

Did You Know That 70% Of Viewers Buy From A Brand After Seeing It On YouTube?

Amazing, right?


With all this promise for success, many businesses haven’t reached their YouTube Ads potential. Honestly, most other agencies aren’t hitting this potential for them either.


We know many businesses that have struggled with YouTube Ads. Not all the reasons are the same. They come to us because they know the potential of YouTube Ads. The only problem is that they haven’t reached this potential.
  • Some people have worked with an agency.
  • Others have tried YouTube Ads in-house.

They both come to us looking for help.

Here are some common outcomes of those that have given YouTube Ads the in-house try:

“We have tried YouTube Ads. We can’t get any traction at all.”

We have seen inconsistent success with YouTube Ads. There are a few good days, but many bad days.

We have grown our business a bit with YouTube Ads. However, we are missing the team. We don’t know how to build a team on our own.

And for those that have gone the YouTube Ads agency route:

We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave.

Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.

We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could create the video ads. They said that they “don’t do that”. Well, that made us question things!

Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. We felt someone in the background was just pushing buttons. They weren’t doing anything special for us.

The common thread for everyone that comes to us is…

“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”

Google Partner

For Google Ads Agencies, A Top Honor Is Being A “Google Partner”. What Does That Mean?

Google Partners are agencies that have demonstrated long-term skill and expertise with Google Ads. They have met Google’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.

At 99 Robots, We Are A Google Partner.

We are proud of that distinction. That is quantitative proof that we are doing our jobs.


What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.

The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.

Our Priorities

What Are Our Priorities For This Productive YouTube Ads Partnership?



The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.



We are very easy to reach. You’ll know our names and we’ll know yours. Accessibility is the catalyst for all of the other good ideas that come to fruition. We are not just a vendor.



We know the audience exclusions to watch out for. Different industries require different approaches. Lookalike audiences should not take long to build because the anticipation is already there. If something goes wrong, the solution should be known immediately.



There is always something new just around the bend. When things come our way, we cannot be reactive. We need to anticipate trends, communicate, and execute them quickly.



There is a sea of competition running YouTube Ads. However, there isn’t a lot of creative competition. Creativity comes in many forms. We love creating new ad angles. We have the team to make it happen, from copywriters to designers.



There isn’t a ceiling for YouTube Ads. There isn’t a ceiling for our partnership, either. It does take a lot of effort to grow a YouTube Ads account sustainably. However, scaling things up is one of the most exciting parts of working together. There should always be something new to celebrate about.

Building Customer Journeys

The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.

Now that we have laid the qualities of a strong partnership on the table, you may be wondering…

What does it take to grow and scale a YouTube Ads account?

What are some of the YouTube Ads opportunities that typically excite us?

The best partnerships are the ones that scale and stand the test of time. That takes laying down a very specific foundation from Day One. So let’s get into the specifics about the growth opportunities…

Growth Opportunities With Us

Youtube Ads Growth Opportunities

The incredible growth opportunities with 99 Robots at the helm of your YouTube Ads:

People Watch More Than 1 Billion Hours Of YouTube Content Per Day. So Repetition Counts. Remarketing Is Necessary, But It Needs To Be Done Persuasively.

Sometimes conversions don’t happen right away. There is a lot of lost potential in YouTube Ads when nothing is done to bring someone back after the first click.

After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. But either way, any unresolved click that isn’t retargeted is a wasted click.

Many remarketing strategies can work, from targeted ad copy to relevant display ads.

Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.

However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.

International Audiences Are Still Ripe For YouTube Ads Even More Than The United States. We Can Help You Expand To International Audiences.

66% of people in Germany used YouTube to develop a new hobby in 2020. 94% of people in India used YouTube to learn to do things themselves. These are just a couple of statistics that illustrate the potential of reaching audiences internationally. This is especially true if your video ads serve to be educational as the priority.

Expanding to international audiences also takes empathy and cultural understanding. Empathy is a skill. So is cultural understanding. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology. We also have a very diverse team from all around the world.

It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.

A campaign that takes the best of International audiences can often be an untapped market on YouTube Ads. With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.

Creating Skippable Video Ads That Save Money & Convert

Video converts better than any other form of content. Businesses using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?

When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.

You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.

So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.

We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.

Creating Video Ads With Different Angles Helps A LOT

Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.

There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.

Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.

Harnessing The Power Of Discovery Ads: Keyword Research Is “Easy”, But True Search Intent Peels The Onion

YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent. 

Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.

Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.

The Proper Placements For YouTube Ads Is Another Key To Success

Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.

  • Also, know how different strategies can affect performance. Placing your video ad in the wrong spot can end up not delivering any value, or worse, hurting a client’s brand from being associated with those videos.
  • This is also true for YouTube Display ads. For example, adding additional layers to the ad group targeting, such as topics, keywords, audiences, etc. and not being eligible to show up on YouTube placements you have chosen could push your display ads to spear on alternative placements you were not expecting.

Content Is The King, But It’s Not About Being Viral. It’s About Being Effective

The best way to make an impression on YouTube is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.

We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.

There’s A Smart Way To A/B Test

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference. To run A/B tests properly it takes…

  • Good timing
  • Pairing the right variables together
  • Analyzing statistical significance
  • Creativity

This is where producing hundreds of different ad angles comes in. A/B Testing is about making the YouTube Ads process scientific. A/B Testing is the way that great funnels get made.

And speaking of great funnels…

YouTube Ads Accounts Only Grow When Worthy Funnels Are Built Alongside Them

It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.

These people on the 99 Robots team work together to build the customer journey:

  • Video editors
  • Web developers
  • Web designers
  • Image designers
  • Psychologists
  • Growth marketers
  • Video scriptwriters
  • Landing page copywriters

The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.

Since YouTube Ads are part of Google Ads, we will also consider with you how to involve search in your remarketing campaigns. Once people know your website, the objective will be for them to keep coming back until they make a purchase or become a lead. Often, that will happen from Google Search.

Table of Contents

Case Studies

YouTube Ads Case Studies

It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:

The challenge we faced:

Wise Pelican was struggling with low leads volume and a high tCPA and wanted to improve both significantly.

How we immediately took action:

Took over an active ad account that had been unmanaged since weeks. Optimized existing campaigns and ads. Launched new campaign targeted to cold audiences. Launched new retargeting BOFU ads and lead generation based campaigns.

The results we delivered:

The account was successfully scaled for lead volumes while also delivering a lower CPA.



More Leads

CPA Dropped By





Avg. CPM. Dropped By


Our YouTube Ads Process

So How Does This Google Ads Partnership Work? It’s All In The Process

Phase 01

Diving Into The Deep Waters

  • Since many of our clients have existing YouTube accounts and websites, we start here
  • We will audit your web presence AND YouTube presence.
  • We will see what is working, and what isn’t working. 
  • We’ll identify new opportunities, ideas, quick wins, and anything that’s missing. 
  • We’ll look through any keywords, your video ads, your audience targets, and we’ll analyze all of your current data. 

Phase 02

Getting The Nuts & Bolts Straightened Out

  • We will make sure that everything is set up properly.
  • We’ll set up other tools for campaign management, bid management, and competitive analysis. 
  • We will send you all of the necessary tracking tags to install on your website. We will also help the client install Google Tag Manager, if not being used already. 
  • We will also be going through all of the Key Performance Indicators that we will be using to keep track of the health of your YouTube Ads.

Phase 03

Keyword, Placement & Audience Research

  • We can ensure that you won’t receive speculative research.
  • The research will be geared towards producing both in-stream ads and discovery ads
  • The research for keywords, placements, and audiences will be experienced and accurate.
  • One asset that we have in our arsenal is our huge database of audiences and channels that are matched for the industry.
  • We can accurately match the intent of keywords to what the ads should look like.
  • Our team will plan out different scenarios to make sure that each keyword’s intent is well understood.

Phase 04

What’s Up With Your Competition & The Pow Wow

  • What’s your competition doing?
  • This is a great opportunity for us to share a pow wow of where your business fits in your industry 
  • We will note the language that is used in competitor ads
  • We will examine the quality of their landing pages. How are they telling their story after someone clicks on their ad? 
  • This is also a time to set realistic and aspirational YouTube Ads goals based on your budget and business.

Phase 05

The Launch & Optimization Opportunities Emerge

  • Our team will begin to launch the campaigns in a phased approach.
  • We start with tackling the branded keywords to control your company’s message.
  • We will then build campaigns for your core keywords, and any generic terms.

Phase 06

What’s Up With Your Competition & The Pow Wow

  • We’ll analyze clicks and engagement for your video ads to study the behavior of people. 
  • Conduct keyword and audience cleanups to fortify your account and protect against wasted spend. 
  • Multi-variant testing by the time of day, the day of the week, and geography. 
  • During this optimization phase, we’ll be seeing what types of YouTube ad units are working the best for you.
  • We will make any necessary adjustments to landing pages, ads, the overall customer experience, and bids. 
  • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
  • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them. 

Want to learn more about how YouTube Ads can be an asset rather than a liability to your business?

Who Are We?

Who Is On Your Team?

When we wrote about the importance of accessibility in a YouTube Ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!

Everyone is in sync. That’s what an agency is for!

Dedicated Account Manager

Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.

They’re the face of this YouTube Ads partnership. They live in your YouTube Ads account.

Creative Copywriters & Advertisers

We write all of the scripts for your videos! We also write any copy needed for your discovery ads. You don’t have to worry about the creative side at all. This is great when we want to expand and scale together. 

A-Z Sales Funnel Team

We build all of the landing pages and the customer journey from scratch. All of the landing pages are done in-house.


The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and YouTube Display Ads.

Videos have a lot of design elements that need to be considered.

Our designers can also work on all of the thumbnail images for your TrueView video discovery ads, making sure that they get the clicks that they deserve

Video Editors

We have the team to create your video ads in-house. This means that your ads will be optimized from the start, look beautiful, and convert. 


The customer journey needs to have the right functionality to work. Want a new way to collect leads? Want to build a remarketing sequence that is smart? We have the developers for that.

Everyone Is A Certified Google Ads (Video Ads) Specialist

We take being a Google Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.

Everything We Do Is Focused On Driving Client Success. Here Are Some Client Testimonials:


“99 Robots is a one-of-a-kind agency! They created an amazing video ad for me!”

Kelly L.

“99 Robots is a one-of-a-kind agency! They created an amazing video ad for me!”

Kelly L.

YouTube Ads FAQ

Why Advertise On YouTube Ads?

There is no better place to capture the attention of people with the power of video. YouTube is also a powerful search engine on its own, second only to Google. With YouTube Ads, you can disrupt and guide at the same time. People are spending more and more of their time on YouTube, so now is the time to show your ads. So there is no better resource for capturing someone’s attention than YouTube Ads. It is that simple.

Are Ads Expensive On YouTube?

Yes and no. Videos can be more expensive if you don’t do them right. But YouTube gives you a lot of options. With YouTube ads, in some cases, you only pay a few cents per view for display or overlay ads. Also, remember… video converts better than any other form of content. Businesses using YouTube video marketing see their website traffic increase by over 20%. You also only pay for ads that aren’t skipped after 30 seconds. So there is a great opportunity to NOT waste money on YouTube.

Do YouTube Ads Work For My Type Of Business?

If your audiences are just right, yes. Often, YouTube Ads work best when they are a part of a broader marketing stack.

What Should Be My Budget On YouTube Ads?

You should have at least $5,000 per month to start with YouTube Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there.

Should I Do YouTube Ads Myself Or Hire An Agency?

As we vehemently stated earlier, you should only work with an agency that can truly be your YouTube Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes.

Are YouTube Ads Better Than Facebook Ads?

The purpose of YouTube Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than YouTube Ads, but they work best when they are in tandem with each other.

What Targeting Method Works Best On YouTube Ads?

There are many potential audiences, keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!

Should I Run Remarketing Ads On YouTube Ads?

Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.

Why Choose Us To Manage Your YouTube Ads Campaigns?

We have the experience, empathy, passion, and talent stack to give you an unfair advantage in YouTube Ads. It takes creativity and expertise to properly manage your YouTube Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive YouTube Ads agency, not a reactionary one.

The Average Visitor To YouTube Checks Out 8.89 Pages Per Day

Let us know if you want to build a funnel together that can create even more engaged users.

We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.

We are an agency that has the full in-house team to build you a customer journey. We are analytical. We are creative. Most of all, we will create video ads that celebrate your brand, educate thousands of people, and make you a lot of money.

Our foundation for working with you is based on the following priorities:





Building Customer Journeys



The journey will be different for each client, but the destination is the same.

  • It’s our job to worry about all of the nuts and bolts
  • It’s also our job to bring you into the process
  • We are looking to be an extension of your team, not just be a vendor
  • And it’s our job to make the YouTube Ads journey enjoyable

Our YouTube Ads Pledge

If we are your YouTube Ads agency, here is our pledge to you:

  • We will build sustainable campaigns that can scale
  • We will build sustainable campaigns that can scale
  • We will always be transparent
  • We will always be communicative and accessible
  • We will be proactive, not reactive
  • We will build your entire customer journey from A-Z
  • We will be your partner, not your vendor
  • We will apply our years of experience to not waste your time or money
  • And we will always be looking for what is around the bend
  • Finally… we’ll have great conversations together!
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with YouTube Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this YouTube Ads journey. We are excited to be your partner.

We hope that you are as excited to get this YouTube Ads partnership going as we are. Are you in?

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.

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