99 Robots is your YouTube growth engine for ROI-focused businesses
At 99 Robots, we are your extended marketing team with a technical twist. There are MANY YouTube Ads agencies out in the wild. So what is the right YouTube Ads agency to work with?
For example, at 99 Robots we have over 25 specialists on the team. This team consists of…
At 99 Robots, we have a ready-to-go library of processes, funnels, frameworks, and ad copy. They have the data to make all sorts of shortcuts. Along with years of experience managing ads for all different types of businesses running ads on YouTube.
Many businesses can win with YouTube Ads, no matter the industry or size:
We have seen inconsistent success with YouTube Ads. There are a few good days, but many bad days.
We have grown our business a bit with YouTube Ads. However, we are missing the team. We don’t know how to build a team on our own.
Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could create the video ads. They said that they “don’t do that”. Well, that made us question things!
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. We felt someone in the background was just pushing buttons. They weren’t doing anything special for us.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
What does it take to grow and scale a YouTube Ads account?
What are some of the YouTube Ads opportunities that typically excite us?
Growth Opportunities With Us
Sometimes conversions don’t happen right away. There is a lot of lost potential in YouTube Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. But either way, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
66% of people in Germany used YouTube to develop a new hobby in 2020. 94% of people in India used YouTube to learn to do things themselves. These are just a couple of statistics that illustrate the potential of reaching audiences internationally. This is especially true if your video ads serve to be educational as the priority.
Expanding to international audiences also takes empathy and cultural understanding. Empathy is a skill. So is cultural understanding. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology. We also have a very diverse team from all around the world.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
A campaign that takes the best of International audiences can often be an untapped market on YouTube Ads. With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.
Video converts better than any other form of content. Businesses using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?
When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.
You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.
So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.
We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.
Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent.
Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.
Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.
The best way to make an impression on YouTube is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.
We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference. To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the YouTube Ads process scientific. A/B Testing is the way that great funnels get made.
And speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
Since YouTube Ads are part of Google Ads, we will also consider with you how to involve search in your remarketing campaigns. Once people know your website, the objective will be for them to keep coming back until they make a purchase or become a lead. Often, that will happen from Google Search.
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
The account was successfully scaled for lead volumes while also delivering a lower CPA.
CPA Dropped By
Avg. CPM. Dropped By
Our YouTube Ads Process
Who Are We?
When we wrote about the importance of accessibility in a YouTube Ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this YouTube Ads partnership. They live in your YouTube Ads account.
We write all of the scripts for your videos! We also write any copy needed for your discovery ads. You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and YouTube Display Ads.
Videos have a lot of design elements that need to be considered.
Our designers can also work on all of the thumbnail images for your TrueView video discovery ads, making sure that they get the clicks that they deserve
We have the team to create your video ads in-house. This means that your ads will be optimized from the start, look beautiful, and convert.
We take being a Google Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“99 Robots is a one-of-a-kind agency! They created an amazing video ad for me!”
“99 Robots is a one-of-a-kind agency! They created an amazing video ad for me!”
There is no better place to capture the attention of people with the power of video. YouTube is also a powerful search engine on its own, second only to Google. With YouTube Ads, you can disrupt and guide at the same time. People are spending more and more of their time on YouTube, so now is the time to show your ads. So there is no better resource for capturing someone’s attention than YouTube Ads. It is that simple.
Yes and no. Videos can be more expensive if you don’t do them right. But YouTube gives you a lot of options. With YouTube ads, in some cases, you only pay a few cents per view for display or overlay ads. Also, remember… video converts better than any other form of content. Businesses using YouTube video marketing see their website traffic increase by over 20%. You also only pay for ads that aren’t skipped after 30 seconds. So there is a great opportunity to NOT waste money on YouTube.
If your audiences are just right, yes. Often, YouTube Ads work best when they are a part of a broader marketing stack.
You should have at least $5,000 per month to start with YouTube Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there.
As we vehemently stated earlier, you should only work with an agency that can truly be your YouTube Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes.
The purpose of YouTube Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than YouTube Ads, but they work best when they are in tandem with each other.
There are many potential audiences, keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!
Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in YouTube Ads. It takes creativity and expertise to properly manage your YouTube Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive YouTube Ads agency, not a reactionary one.
Let us know if you want to build a funnel together that can create even more engaged users.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
We are an agency that has the full in-house team to build you a customer journey. We are analytical. We are creative. Most of all, we will create video ads that celebrate your brand, educate thousands of people, and make you a lot of money.
Building Customer Journeys
If we are your YouTube Ads agency, here is our pledge to you: