A PPC Agency You Can Finally Trust To Know The Ins & Outs Of Coaches & Course Creators

At 99 Robots, getting you the right customers through digital ads on Facebook, Instagram, Google, TikTok or YouTube Ads is just the beginning. Whether you are selling 1-on-1 coaching or an online course, step on up. You are about to embark on a journey and take your coaching business to the next level from one of the premier agencies specializing in advertising for coaches and course creators.

99 Robots is your PPC growth engine for ROI-focused coaching business

So You’ve Tried PPC Ads But It Didn’t Work?

There are MANY reasons why your PPC ad campaigns didn’t work and it’s due to one of the following:

  • The wrong ad copy
  • The wrong images
  • The wrong video
  • The wrong targeting
  • The landing page was done wrong
  • The wrong offer

These are just some of the reasons why your ads didn’t generate more more sign-ups, leads, calls, applications or purchases! 

Online marketing for coaches is a completely different beast than marketing for eCommerce products or other online services.

In addition to targeting the right audience, the ability to nurture them, gain their trust, and get them in your sales funnel takes a different approach.

That’s where we come in. At 99 Robots, getting you clients whether it’s through Facebook, Instagram, TikTok, Google or YouTube Ads is just the beginning. Our advertising team takes you step by step to building an evergreen source of high-quality leads, qualified calls and ROI positive sales!

What Makes Us THE Agency For Coaches?

We have successfully managed ads for dozens of coaching clients across many different industries. Whether it’s business, lifestyle, behavior, or everything in between, we understand the audience nurturing required to gain their trust and build a relationship even before they sign up.

We can customize our relationship with you in several different ways

Coaches-managementPPC

PPC Ads for Coaches Management

This is the most popular engagement that we have with our clients. This is where we are always building new campaigns and crafting customer journeys.

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PPC Ads for Coaches Consulting

Some clients have the boots on the ground already to manage all of their ads. However, they still need that extra positive influence. That’s where we come in with our consulting services tailored to coaches.

coaches-ads-auditPPC

PPC Ads for Coaches Audit

Whether or not your Facebook, Google, TikTok, etc Ads accounts are running the right type of campaigns or not, we can provide you with that one push you need.

Coaches-revenuePPC

PPC Ads for Coaches Revenue Share

This plan is reserved for extra-special clients that we see a high potential for.

coaches-setupPPC

PPC Ads for Coaches Setup

Some clients can manage their accounts on their own, but they need help getting started. We can make sure that you head in the right direction with your PPC ad accounts.

What We Offer

The PPC Ad Agency You Can Trust To Market Your Coaching Business From All The Angles

At 99 Robots, we are your extended marketing team with a technical twist. There are MANY PPC ad agencies that specialize in marketing for coaches out in the wild. So what is the right PPC ad agency specifically for coaches to work with?

Both types need to know the ins and outs of PPC ads.
But it takes being full-service to thrive with PPC ads. Why is that?

There is more to PPC ads than just advertisers.

For example, at 99 Robots we have over 25 specialists on the team. When it comes to coaches, for example, having specific landing pages optimized for a specific products or courses is vital. Instead of outsourcing the task of building the page to another agency (who may have the technical knowledge but not the marketing knowledge of what goes into building a great marketing page that converts), it’s more streamlined and effective when the page development and the advertising is all done within the same agency. As a full service agency, the 99 Robots team consists of…

We have the quantifiable proof of running successful PPC ad campaigns across many industries

We have the quantifiable proof of running successful PPC ad campaigns across many industries

Over the last decade, our team has built countless customer journeys.

We have consistently shattered revenue goals over and over again.

We offer the following PPC ads services that build that customer journey.

Our specialized teams work together to provide these deliverables:

A thorough analysis of industry competitors

Offline conversion tracking

Ad creative creation & split testing

Display Ad Opportunities

Ad creation and optimization

Ongoing campaign tracking and monitoring

Remarketing & retargeting campaigns

Personal Reporting

Audience research & discovery

Backend CRM integration & reporting

Geo bid adjustment & location-based ads

…and more!

Precise audience targeting

Sales-Level Tracking

Ad copy split testing

As a full-service PPC agency that specializes in coaching clients, we build customer journeys from scratch. We seek to have a productive PPC ads partnership with you.

We don’t want to just run your ads.

We would love to speak with you to learn about your coaching business and how it can kick ass for you!

Why Us?

Why 99 Robots?

As a Google and Facebook Marketing Partner, managing well over $1M in ad spend, we have run hundreds of Facebook And YouTube Ad accounts for all types of businesses and specifically all types of coaches, consultants and course creators. Through thousands of split tests, hundreds and thousands of ad dollars behind testing campaigns and audiences, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned so much about the coaching industry that we know exactly which strategy will generate the best results possible. 

There is a specific formula for a productive partnership. This partnership can blossom no matter what your goals are.

If your goal is to…

  • Increase customer lifetime value (CLTV)
  • Decrease cost of acquisition (CAC)
  • Lower customer churn
  • Scale without burning
  • Build a funnel
  • All of the above

…PPC ads such as Facebook, Instagram, Google, TikTok, and YouTube Ads can and will work well for coaches if done right. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution. Our team has successfully increased the number of sales for both low and high ticket offers and 1-on-1 coaching for coaches.

What Is The 99 Robots Advantage?

At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers trained specially to produce high-converting ads and content for coaches!

  • It takes a real brew of creativity, just the right media buying, and tactics to create PPC ads that connect with people and scale. The Facebook, Instagram, Google, TikTok, and YouTube algorithms work for you when people respond to your ads. 
  • Social proof is a golden opportunity for validation. None is more true than for coaches who need to build trust with their clients. The best PPC ad agencies can connect with people who comment on ads and effectively nudge more people towards converting. Great comment management can make all the difference between purchases and nothing. 
  • The pursuit of greater ROI never stops. Great agencies are agile, evolving, and always creating. There is always something new just around the bend. The right agency can anticipate and act on what’s just around that bend.
  • It takes a real talent stack to build effective PPC ad campaigns. Copywriters, designers, photographers, videographers, analysts, and media buyers…. The proper team is the proper package. Everyone needs to be extremely skilled at working with each other, as the best PPC Ads are a symphony of talent. A PPC Ads agency needs to build an entire customer journey from scratch. Not just the ads.
  • Time is money. A truly experienced PPC ad agency already knows how to write ads for many different audiences. They know how to stir a positive reaction. They know how to scale. And most of all, they know how to build long-term campaigns that don’t get banned. A true experience with PPC ads means understanding how to meander through different social networks and understanding their unique intricacies. 
  • It’s not just about Facebook and Instagram anymore, but about TikTok and YouTube too. Oh, and complimented with Google Search (visit our Google PPC Services page for more information). The most effective campaigns work in tandem across different mediums. Facebook, Instagram, TikTok, and YouTube are the catalysts for it all, but without embracing other mediums along with them, there are lost opportunities.

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The Client Needs

Did You Know That People Who Click On Ads Are 50% More Likely To Become A Lead?

Amazing, right?

But...

With all this promise for success, many coaches haven’t reached their PPC ad potential. Honestly, most other agencies aren’t hitting this potential for them either. Why?

Advertising for coaches is a different beast all together. It takes a specific strategy and attention to detail which only comes from an agency experienced with how the coaching industry operates. Also understanding what it takes to get someone to convert. To sum it up in one word… trust.

 

Building that trust with the audience is what we do. Trust will lead to sales. We know many coaching businesses that have struggled with PPC ads either…

  • Using an agency with little to no experience with coaches
  • Attempting PPC ads in-house with an unexperienced team

Yet they come to us because they know we have the experience and expertise in this niche.

Here are some common outcomes of those that have given PPC ads the in-house try

We have tried PPC ads. We can’t get any traction at all.

We have seen inconsistent success with PPC ads. There are a few good days, but many bad days.

We have grown our business a bit with PPC ads. However, we are missing the team to scale.

And for those that have gone the PPC ad agency route:

We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave. Not to mention, they didn’t really understand the coaching industry.

Our agency was giving us a lot of promises. They said they understood our business but they didn’t. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.

We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could write the ads. They said that they “don’t do that”. Well, that made us question things!
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.

The common thread for everyone that comes to us is…

“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”

Google Partner And Meta Business Partner

For PPC Agencies, A Top Honor Is Being A “Google Partner” And “Meta Business Partner”. What Does That Mean?

Google and Meta Business Partners are agencies that have demonstrated long-term skill and expertise with Google (including YouTube) or Facebook (including Instagram) Ads respectively. They have met Google and Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.

We Are A Google And Meta Business Partners

At 99 Robots, we are a Google and Meta Business Partners. We are proud of that distinction. That is quantitative proof that we are doing our jobs.

However…

What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.

The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.

Our Priorities

What Are Our Priorities For This Productive PPC Ads Partnership?

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Profit

The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.

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Accessibility

We are very easy to reach. You’ll know our names and we’ll know yours. Accessibility is the catalyst for all of the other good ideas that come to fruition. We are not just a vendor.

coaches-experience-iconPPC

Experience

We know the audience exclusions to watch out for. Different industries require different approaches. Lookalike audiences should not take long to build because the anticipation is already there. If something goes wrong, the solution should be known immediately.

Proactivity@1x

Proactivity

There is always something new just around the bend. When things come our way, we cannot be reactive. We need to anticipate trends, communicate, and execute them quickly.

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Creativity

There is a sea of competitor practices when it comes to PPC ads across all platforms. However, there isn’t a lot of creative competition. Creativity comes in many forms. We love creating new angles for selling products. We have the team to make it happen, from copywriters to designers.

coaches-growth-iconPPC

Growth

There isn’t a ceiling for PPC ads, no matter which platform it is. There isn’t a ceiling for our partnership, either. It does take a lot of effort to grow a Facebook and YouTube Ads account sustainably. However, scaling things up is one of the most exciting parts of working together. There should always be something new to celebrate about.

Building Customer Journeys

The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.

Now that we have laid the qualities of a strong partnership on the table, you may be wondering…

What does it take to grow and scale a PPC ad account?

What are some of the PPC ad opportunities that typically excite us?

The best partnerships are the ones that scale and stand the test of time. That takes laying down a very specific foundation from Day One. So let’s get into the specifics about the growth opportunities…

Growth Opportunities With Us

PPC Ads Growth Opportunities For Coaches & Course Creators

The incredible growth opportunities that effective PPC ad agencies embrace…

Remarketing And Retargeting Is Everywhere But Making It Persuasive Is The Tricky Part

In the coaching industry, conversions don’t happen right away. Especially if you have a high ticket funnel. High-value purchases, application forms, and sales calls take time to generate.

Rarely someone will see one ad and will convert at the first click. 

After launching hundreds of campaigns, we’ve figured out that a prospect needs 10-15 touch points before they make a decision. 

With all the noise on social media these days,  it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.

Many remarketing strategies can work, from targeted ad copy to relevant display ads. In fact, we have our very own retargeting campaign strategy called “The Omnipresence Retargeting”. This strategy ensures that a prospect knows everything about a coach – their life, their values, beliefs, and clients they’ve worked with. Once the prospect is fully “warmed up” that’s when we finally retarget with a sales ad (to book a call, buy a course, etc). 

So good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.

Finding New Audiences, Nurturing Current Ones, Plus Expanding To The International Sphere For Your Coaching Business

Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology. This helps especially for coaches that have a unique target audience.

It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.

For every campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on Facebook. We take advantage of that fact.

With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Facebook varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.

The growth opportunities lay in targeting more and more specific segments. As a Facebook Ads agency, we have done a lot of this work already.

Ads can be optimized based on when people last interacted with products.

At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.

More Than Ever, It’s About The Ad Creative On Facebook, Instagram, TikTok, And YouTube

It’s becoming more difficult to reach specific audiences on social media platforms such as Facebook and Instagram. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.

We specialize in creating assets for coaches. After years of advertising in the space, we have curated a library of the best converting ads – static, video, or story. We know what converts best in the space! 

Writing Ads For Different Ad Angles Helps A LOT

Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It may simply mean that the ad angle is not quite right yet.

There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals. There’s a science behind every word, every pain point being advertised. We make sure that your ideal customer avatar is who we are looking for when running ads. 

Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file. 

For Social Media Ads That Are Designed To Be Disruptive Dayparting Can Mean The Difference For Engagement

Do you notice how you respond to ads on your feed is different depending on the time of the day? WHEN ads are broadcast, it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.

Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.

While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.

The Ultimate Google Quality And Facebook Relevance Score Brings Down Costs & Ensures Stable Accounts

Getting the Ultimate Google Quality and Facebook Relevance Score is not only about having lower keyword costs. It’s about building a reputation with Google and Facebook.

  • Each Google keyword in an ad group is associated with a Quality Score.
  • Each Facebook ad in each ad set is associated with a Relevance Score.
  • Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
 

That means no shortcuts. For Google, the search experience matters the most. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, you need to articulate what people may not even know they are looking for yet.

International Audiences Are Still Ripe For YouTube Ads Even More Than The United States. We Can Help You Expand To International Audiences.

66% of people in Germany used YouTube to develop a new hobby in 2020. 94% of people in India used YouTube to learn to do things themselves. These are just a couple of statistics that illustrate the potential of reaching audiences internationally. This is especially true if your video ads serve to be educational as the priority.

Expanding to international audiences also takes empathy and cultural understanding. 99 Robots has helped multiple coaching businesses expand internationally. A Canadian coach serving clients in the US, An African American female coach training clients in the UK and other parts of Europe, and so on…  

A campaign that takes the best of International audiences can often be an untapped market on YouTube Ads. With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.

Creating Skippable Video Ads That Save Money & Convert

Video converts better than any other form of content (especially for coaches).

Businesses using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?

When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.

You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.

So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.

We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.

Creating Video Ads With Different Angles & Pain Pounts Helps A LOT

Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.

There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.

Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.

Harnessing The Power Of Discovery Ads: Keyword Research Is “Easy”, But True Search Intent Peels The Onion

YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent. 

Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.

Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.

The Proper Placements For YouTube Ads Is Another Key To Success

Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.

  • Also, know how different strategies can affect performance. Placing your video ad in the wrong spot can end up not delivering any value, or worse, hurting a client’s brand from being associated with those videos.
  • This is also true for YouTube Display ads. For example, adding additional layers to the ad group targeting, such as topics, keywords, audiences, etc. and not being eligible to show up on YouTube placements you have chosen could push your display ads to spear on alternative placements you were not expecting.

Content Is The King, But It’s Not About Being Viral. It’s About Being Effective

The best way to make an impression on YouTube is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.

We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.

There’s A Smart Way To A/B Test

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.

To run A/B tests properly it takes…

  • Good timing
  • Pairing the right variables together
  • Analyzing statistical significance
  • Creativity
 

This is where producing hundreds of different ad angles comes in. A/B Testing is about making the PPC ad process scientific. A/B Testing is the way that great funnels get made.

Speaking of great funnels…

PPC Ad Accounts Only Grow When Worthy Funnels Are Built Alongside Them

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.

To run A/B tests properly it takes…

  • Graphic Designers
  • Video Designers/Editors
  • Web Designers
  • Web Developers
  • Psychologists
  • Growth Marketers
  • Copywriters
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.

Bidding Needs To Be Smart Rather Than Full Of Uneducated Guesswork

In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.

Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.

Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.

When it comes to Facebook, its algorithm and the advertiser share an exceptionally close relationship. “Estimated action rate” is an important piece of terminology on the platform.

Facebook determines your “estimated action rates” by several different factors.

Facebook’s algorithm believes that the number of actions taken on your ad will be high, and you’ll get a priority in the bidding war.

Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.

The Apple iOS 14 Has Changed The Game

Apple’s iOS 14 is impacting how Facebook, Instagram TikTok, etc can receive and process conversion events from tools like the Facebook Pixel for example. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right?

Well, not necessarily. At 99 Robots we have been a proactive PPC ads agency by upping our creative and retargeting game and not relying on for example, just on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!

Table of Contents

Case Studies

Coach Ads Case Studies

It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:

Scale 2x

The challenge we faced:

Scale 2x was looking to launch a lead generation campaign on Facebook and also needed to scale quickly. Specifically, they were looking to sell big-ticket items for about $10K per sale.

How we immediately took action:

We quickly launched and iterated the campaigns for this coaching/business accelerator, intending to get as many webinar registrations as possible. Big-ticket items need excellent funnels, so that was a focus of ours in this campaign.

The results we delivered:

We helped scale up lead generation as well as decreased their cost per acquisition.

Generated
3000+

Leads

At a of CPL $5-6 (targeting business owners already doing 6 figures per month)

Generated

Campaign

Strategies

Generated Webinar registrations and created cold and retargeting strategies which produced post-webinar sales

Scaled Ads Into

More

Countries

Scaled ads initially in the US to other potential countries and generated qualified applications from Europe, Australia, Canada, etc

Minimum

5X

ROAS

Ads performance was targeted to be a minimum of 5X Return on Ad Spend

The challenge we faced:

We needed to initiate and manage lead gen and sales campaign for her mid-ticket and high ticket offers ($500-$4000). The challenge was also spending an ad budget of $50K/month on Facebook generating cold leads, sales, and appointments for her YouTube course and high-ticket coaching program.

How we immediately took action:

We launched multiple high to mid-ticket programs. We created ad assets, and ad copy and mapped out an entire launch strategy. Since the campaigns were already running, our actions were all based on optimization.

The results we delivered:

We optimized already running campaigns and brought down the CPL from $10 initially to $5 on average.

$150K+

Monthly Revenue

$150K+ monthly revenue from sales via mid and big-ticket items
7500+

Leads

7500+ leads and webinar registrations are generated every month

Up To

$50K

Scaled Ad Budget
Scaled ad budget from spending $15K to $50K via multiple ad accounts
Minimum

4X

ROAS

Min 4X ROAS on YouTube For Bosses Course

The challenge we faced:

Selling in-person and online event tickets to cold audiences. Targeting a unique client avatar.

How we immediately took action:

Helped create high engaging static and dynamic creatives to first educate new audiences and then retarget them to generate ticket sales

The results we delivered:

Filled up event seats, generated thousands of leads and webinar registrations at < $5 CPA.

Generated
5x
Conversions
Increased
Community
Online
Minimum

5x

ROAS

Want to learn more about how PPC ads can be an asset rather than a liability to your coaching business?

Sample Ads

Sample Coach Ads

As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our coach PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.

Here are some sample ads we have run for clients:

APRILLE FRANKS

SUNNY LENARDUZZI

ROD KHLEIF

Our Coach PPC Process

So How Does This PPC Ads Partnership Work? It’s All In The Process

Phase 01

Diving Into The Deep Waters

  • Since many of our clients have existing PPC ad accounts and websites, we start here
  • We will audit your web presence AND PPC ads presence.
  • We will see what is working, and what isn’t working. 
  • We’ll identify new opportunities, ideas, quick wins, and anything that’s missing. 
  • We’ll look through any keywords, your video ads, your audience targets, and we’ll analyze all of your current data. 

Phase 02

Getting The Nuts & Bolts Straightened Out

  • We will make sure that everything is set up properly.
  • We’ll set up other tools for campaign management, bid management, and competitive analysis.
  • We will send you all of the necessary tracking tags to install on your website.
  • We will also help the client install Google Tag Manager, if not being used already.
  • We will also be going through all of the Key Performance Indicators that we will be using to keep track of the health of your PPC ads.

Phase 03a

Customer Avatar Research & The Hunt For Audiences

  • We can ensure that you won’t receive speculative research. 
  • The research for custom audiences will be experienced and accurate. You won’t need to burn your ad dollars with the wrong audiences.
  • One asset that we have in our arsenal is our huge database of lookalike audiences. 
  • We can accurately match what the ads should look like to the right audiences.
  • Our team will plan out different scenarios to map out different customer avatars.

Phase 03b

Keyword, Placement & Audience Research

  • We can ensure that you won’t receive speculative research.
  • The research will be geared towards producing both in-stream ads and discovery ads
  • The research for keywords, placements, and audiences will be experienced and accurate.
  • One asset that we have in our arsenal is our huge database of audiences and channels that are matched for the industry.
  • We can accurately match the intent of keywords to what the ads should look like.
  • Our team will plan out different scenarios to make sure that each keyword’s intent is well understood.

Phase 04

What’s Up With Your Competition & The Pow Wow

  • What’s your competition doing? We’ll utilize the Facebook Ads Library (as well as our own proprietary ads library) to find out.
  • This is a great opportunity for us to share a pow-wow of where your business fits in your industry.
  • We will note the ad creative that is used in competitor ads.
  • We will examine the quality of their landing pages.
  • How are they telling their story in tandem with their ad creative?
  • This is also a time to set realistic and aspirational PPC ad goals based on your budget and business.
  • We create and stage all ad angles and creatives (after studying and analyzing the important physiographic data points of your audience).
  • We set up multi-variants of each angle, split test campaigns, and utilize all necessary Ad techniques to meet weekly milestones.

Phase 05

The Launch & Optimization Opportunities Emerge

  • Our team will begin to launch the campaigns in a phased approach. 
  • We test out different combinations of audiences, combine them with the different ad creatives, and find winning combinations quickly. 
  • We choose the most suitable spend percentage for cold campaigns versus warm campaigns to maximize conversions.
  • We start with tackling the branded keywords to control your company’s message.
  • We will then build campaigns for your core keywords, and any generic terms.

Phase 06

Optimization, Continuous Testing & Reporting

  • We’ll analyze everything from engagement rates to CPM, to cost per action to the exact queries from real people who are seeing your ads.
  • During this optimization phase, keeping track of relevance scores will be significant.
  • We will make any necessary adjustments to landing pages, ads, and the overall customer experience to keep relevance scores high, and bids lower. 
  • Conduct negative keyword cleanups to fortify your account and protect against wasted spend. 
  • Multi-variant testing by the time of day, the day of the week, and geography. 
  • During this optimization phase, keeping track of quality scores will be significant.
  • Although strategy and execution are crucial to client success, we feel the real deal is to optimize campaigns, micro-track and report conversions, and finally scale your ad budgets while maintaining a healthy ROAS (Return On Advertising Spend).
  • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
  • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them. 

Want to learn more about how PPC ads can be an asset rather than a liability to your coaching business?

Who Are We?

Who Is On Your Team?

When we wrote about the importance of accessibility in a PPC ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!

Dedicated Account Manager

Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.

They’re the face of this PPC ads partnership. They live in your ad accounts.

Creative Copywriters & Advertisers

We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.

We also create all of the images (Facebook, Instagram, and Google Display) and videos (Facebook, TikTok, and YouTube). This can be the most important asset to your ads. Especially after iOS 14.

A-Z Sales Funnel Team

We build all of the landing pages and the customer journey from scratch. All of the landing pages are done in-house.

Graphic Designers

The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and PPC ads.

Developers

The customer journey needs to have the right functionality to work. Want a new way to collect leads? Want to build a remarketing sequence that is smart? We have the developers for that.

Everyone Is A Certified Google and Facebook Ads Specialist

We take being a Google and Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team. 

Everything We Do Is Focused On Driving Client Success. Here Are Some Client Testimonials:

testimonial-desktop-22

“With the help of 99 Robots, I was able to increase sales to my low ticket offer by more than 35% and doubled my 1-on-1 coaching program.”

Jeff K.

“With the help of 99 Robots, I was able to increase sales to my low ticket offer by more than 35% and doubled my 1-on-1 coaching program.”

Jeff K.

Coaches Ads FAQ

There is no better place to capture the attention of people who aren’t aware of what they want or need yet. With PPC advertising, there are endless possibilities for the audiences you can reach. Target your ideal audiences using interests, behaviors or lookalike audiences. With platforms such as Facebook, Instagram, and TikTok, for example, there is no better time to advertise if you're a coach or course creator. 

Yes and no. Unoptimized campaigns with low relevance or quality scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.

Generally speaking, PPC ads on Facebook or Instagram for example will work for most of the coaches out there. Obviously, we are not magicians and can't bypass a social media platform's rules about banned services but PPC ads have been great for 99% of coaches out there who knows their niche well. 

For example, a platform such as Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that the offer is already converting.

You should work with an agency that has experience. A full-service PPC ad agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.

The purpose of doe example, Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!

If you have a customer or an email list, a lookalike audience is a good place to start. Platforms such as Facebook and TikTok also have a wide list of targetable interests and behaviors one could start from. 

Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.

Have a strong social media presence before running your ads. You have the opportunity to create a loyal audience on social media independently of ads, and having a legitimate presence is a starting point. After all, ads are not just a way to get purchases or leads. They are an avenue to building awareness and brand loyalty.

Running ads for a coaching business is not everyone's cup of tea. Since we have been in the space long enough to know exactly what strategy works and what doesn't, it helps save thousands of dollars in ad spend. 

It depends. If you already have a social media or organic following, you may see results (leads, calls and sales) within the first 2 weeks of running ads. For coaches starting out, we recommend spending consistently and smartly for the first 3 months before seeing ROI positive results and growth. 

It Takes Time And Thought To Build Trust With Your Audience

Let us know if you want to build a funnel together that can create even more engaged users.

We set out to create customer journeys and build your trust, not just ads. This needs to feel organic. Ads shouldn’t feel like ads. They need to tell a story about you and where you came from. The audience needs to connect on a deeper level. It shouldn’t feel like “marketing”. It should and must feel sincere.

This is especially important on Facebook, Instagram, TikTok, and YouTube since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.

It will take the following priorities to run an enduring PPC campaign:

Profit

Proactivity

Accessibility

Creativity

Building Customer Journeys

Experience

Growth

The journey will be different for each client, but the destination is the same.

  • It’s our job to worry about all of the nuts and bolts
  • It’s also our job to bring you into the process
  • We are looking to be an extension of your team, not just be a vendor
  • And it’s our job to make the PPC ads journey enjoyable

Our PPC Ads Pledge

If we are your PPC Ad agency, here is our pledge to you:

  • We will build sustainable campaigns that can scale
  • We will build sustainable campaigns that can scale
  • We will always be transparent
  • We will always be communicative and accessible
  • We will be proactive, not reactive
  • We will build your entire customer journey from A-Z
  • We will be your partner, not your vendor
  • We will apply our years of experience to not waste your time or money
  • And we will always be looking for what is around the bend
  • Finally… we’ll have great conversations together!

We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Facebook and YouTube. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this PPC ads journey. We are excited to be your partner. 

Audit

Get A Free Audit Of Your PPC Ad Accounts!

Identify key bottlenecks in your strategy and ad delivery that keeps your coaching business from growing.

Why You Should Get A Digital Audit For Your Coaching Business?

Digital space is robust and dynamic. There might be tons of important stuff your practice is missing out on.

  • Do you have a high converting sales funnel that is bringing you new students every day?
  • Do you have an automated sales system installed?
  • Do you have the right assets, creatives, and ads that reach the entire potential target audience?
  • Are you aware of all the offers, campaigns, and ads your competitors are running?

If you don’t have the right offer, assets, or the marketing behind your offer, chances are that you’re barely reaching 10% of your target audience - you’re barely scratching the surface!

So What Do You Get From Our Digital Audit?

Our seasoned digital marketers have been in the same space for the last 8+ years, helping coaches build their businesses and brands. We know the types of ads that will work for your business.

We will analyze your current business model, your client avatar, and your digital presence inside out and prepare an in-depth presentation focusing on:

  • The best marketing strategy for your coaching business
  • Assets to execute that strategy
  • Your target audiences
  • Way to reach and nurture your target audience
  • Generate qualified leads for your practice that will convert

If we are a good fit, you will get this audit FREE OF COST!

That’s right! We will NOT charge you $1. We will also be more than happy to jump on a Zoom call and review the audit with you!

Discover how we can help your coaching business grow

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.
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