People want an emotional connection to a brand. This will never happen unless the brand knows who they are connecting to. By using market research successful companies figure out who they are going after. Yet, this does not mean that brands need to go broke in order to find quality market research.
Whether they are not taken seriously enough, or are feared more than they should be, social media campaigns are an important process of branding. The stronger the campaign the farther the reach, which then makes leads into sales.
It is important to provide an in-depth analysis to give people a full understanding of an issue, product, or topic of value. However, there are times when you just want an easy way to consume information.
List posts break down information in a practical, specific, and digestible style. What makes them so valuable?
With the importance of marketing growing every single day, CMOs have to make sure that they and their staff are ready for anything that comes their way. This includes knowing every single detail about their potential customers and target demographics. It’s basically essential for any marketing/sales team of any company. In comes buyer personas.
Contrary to what most people think, creating a Facebook Business page isn’t something that everyone must do, nor is it something everyone should do. The key to building a successful Facebook community around your brand relies on consistency. Building an engaged community relies on organic growth where you are consistently delivering value to those you […]