The most important thing to know about shopping on Amazon is that customers don’t visit the site to “browse”, but they visit in order to check out a specific item. The best way to show up is to optimize your Amazon product listings using backend keywords. When they do, they should be able to find […]
Aside from keyword targeting, Amazon Product Targeting campaigns are another targeting option for Sponsored Products campaigns to help sellers reach their potential customers. It targets specific products or categories that feel similar to the product advertised. To target a product, the exact ASIN is used or a category of your choosing that is relevant / […]
Amazon Prime Day is one of the biggest retail holidays which shoppers look forward to. Prime Day is the “Black Friday” version of Amazon. Since Prime Day was launched, the sales throughout the years have grown significantly. In fact, Amazon revealed to have sold more than 175 million products from its 2019 Prime Day event! […]
With the tight competition of similar products on Amazon, it is important to be conscious of how to get your listings on top. Failing to do so can make a huge impact on your sales and impressions. One of the great Amazon seller mysteries is Amazon Sales Rank aka the Amazon Best Seller Ranking (BSR) […]
Setting up and running Amazon PPC Ads is easy if you’re an expert or you have a hired Amazon PPC Agency who will do it for you. It is also easier to throw money down on your Amazon PPC campaign and not making enough sales or money out of it. Just like in setting up […]