How to Calculate Adwords PPC Budget Forecast

Marketing managers usually rely on their agency partner to get PPC budget forecast, and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]

How to Add UTM Parameters to Wufoo Form Submissions

How to Add UTM Parameters to Wufoo Form Submissions

I recently had to add UTM parameters to Wufoo Form Submissions for a client. They had a custom developed HTML site and were using a custom form that sent the submitted values to a Wufoo form (not the ideal implementation). After properly setting up their Wufoo form, I realized that several others were using Wufoo […]

How To Best Leverage Competitors Ads On Google Search

How To Best Leverage Competitors Ads On Google Search

Writing relevant and compelling text ads is an important factor for success of your paid search campaigns. However this could be a challenging job for both you and your PPC agency for the following reasons: You as the marketing manager know your products or services well, however,  you do not have expertise on writing effective […]

1 2 3 19

Pin It on Pinterest