How to Backup Your Facebook Ads

How to Backup Your Facebook Ads

One of the most important things you can do is to backup your Facebook ads. It’s easy but for some reason, a lot of advertisers and even Facebook itself, don’t really talk much about this very useful feature. Campaign export not only helps you save tons of time but is a great way to work […]

How to Backup Your Google Ads

How to Backup Your Google Ads

One of the most important things you can do is backup your Google Ads account. Whether big or small, all Google Ads accounts have an exorbitant amount of details that go into making their campaigns successful or just work correctly in the first place. From targeting options to negative lists, placements, bids, locations adjustments, tracking […]

Google Ads Latest Update Removes Search Term Data

Google Ads Latest Update Removes Search Term Data

Imagine checking your Google Ads notifications and seeing this update: Google Ads removes search term data for advertisers. That happened and it was not a fun experience for any of us. Most advertisers working with smaller budgets not working in a niche or mainly targeting broader more volume-heavy keywords with their search campaigns paid no […]

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon marketing strategies are vital to your sales. This is because many shoppers nowadays begin their product searches on Amazon. Thus, it’s not a surprise that Amazon dominates the e-commerce universe with more than 80% of the market share.  From years ago, advertising on Amazon was an unexplored opportunity, but not anymore today. Many […]

What are Google Ads Smart Campaigns?

What are Google Ads Smart Campaigns?

You’re probably wondering, what are Google Ads Smart Campaigns? Many businesses use Google Ads to become more familiar with users who have looked up similar products or services in the search bar. We can’t deny the big impact on businesses when they are included in the top 3 search results, regardless, if these are ads […]

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