10 Classic SEO Mistakes To Avoid For Beginners

10 Classic SEO Mistakes To Avoid For Beginners

Marketers sometimes get carried away with their SEO efforts, and then end up committing some terrible SEO crimes that are punishable by Google.  Although these methods are used in order to move up in Google’s search engine rankings, they can actually have the opposite effect

The Google Ads Keyword Health Assessment: Diagnosis And Cure

The Google Ads Keyword Health Assessment: Diagnosis And Cure

The backbone to a healthy Google Ads account is in your keywords – but it’s not as simple as that. When you’re doing your keyword research, you need to keep in mind the word’s purpose within your account. For example, do you have duplicate keywords across campaigns that are competing with one another? When working […]

How To Use Broad Match Terms In Google Ads

How To Use Broad Match Terms In Google Ads

When we start using Google Ads for the first time, we’re all a little guilty when it comes to overusing broad match. Yes, broad match does get a bit of a bad rap though with some negative keyword discipline it can be a great way to bring in a lot of traffic. In fact, we […]

Should You Invest More on Digital Marketing vs a Sales Team

Should You Invest More on Digital Marketing vs a Sales Team

Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]

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