Amazon PPC Campaign Optimization Best Practices

Amazon PPC Campaign Optimization Best Practices

Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]

How to Connect Mailchimp to a Shopify Store

How to Connect Mailchimp to a Shopify Store

UPDATE – MARCH 2019: Recently, Mailchimp and Shopify had a bit of a breakup. Therefore, Mailchimp and Shopify integration is no longer possible. For more information, here’s the he said side (Mailchimp Statement) vs. the she said (Shopify Statement) side of the story.  MailChimp for Shopify automatically syncs the customer data to MailChimp, thereby enabling […]

How to Install Google Analytics on a Shopify Site

How to Install Google Analytics on a Shopify Site

Google Analytics is a must have digital marketing tool in the modern business suite, but most businesses have not yet made the best use of it. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. One of the biggest challenges of an […]

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