Why Should You (The Client) Own Your Adwords Account

Why Should You (The Client) Own Your Adwords Account

While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]

When and When Not to Use Phrase Match in PPC?

When and When Not to Use Phrase Match in PPC?

Congratulations!   The fact that you are seeking to know when phase match should be used leads me to believe that you are looking for ways to improve the targeting / results of your PPC campaigns. …or at least you are trying to understand if phrase match should be used. There is, and always has […]

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