Introduction to Microsoft Ads

Introduction to Microsoft Ads

Most businesses are fighting over for paid search advertising on Google Ads. Due to Google’s massive online presence and large search volume, it’s a no-brainer that many advertisers resort to Google Ads to get their brands known.  But, don’t you think we’re forgetting something? Ah! Microsoft PPC!  I get it, most of us don’t think […]

What is Amazon Enhanced Brand Content?

What is Amazon Enhanced Brand Content?

Amazon Enhanced Brand Content is a premium content feature that allows sellers to modify a product description field of their branded ASINs with enhanced images and text. Brand owners are able to modify the product description with visually rich content to add enhanced images and text placement that convey a brand story EBC is still relatively […]

How to Use Negative Keywords for Amazon Ads

How to Use Negative Keywords for Amazon Ads

Do you know that it’s possible that your ads could be optimizing for irrelevant keywords? Thereby, increasing your clicks without converting sales. With Amazon PPC, you want every click to convert to a sale. If your ads are appearing to unrelated customer searches, then you’re spending money on keywords that aren’t associated with your products. […]

What are the Different Facebook Ad Types?

What are the Different Facebook Ad Types?

Facebook has the largest number of active users online. With over 2.4 billion users, business owners and startups capitalize this huge target audience to get their brand known in the market. As a business owner, it can be overwhelming learning the types of ads Facebook can offer, but with the right knowledge and targeting in […]

How to Use the Different Keyword Match Types on Amazon PPC

How to Use the Different Keyword Match Types on Amazon PPC

Keyword match types available with Amazon Ads are broad, phrase, and exact match types. These match types define how your keyword will be matched with search queries of your prospects to show your ads. Let’s take each of these match types individually and understand how they behave. Broad Match Type With Broad Match, your target […]

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