Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]
MailChimp for Shopify automatically syncs the customer data to MailChimp, thereby enabling you to use that data to created targeted campaigns, use the MailChimp e-commerce link tracking (for sales tracking), and measure your Rate Of Interest (ROI). Below are the prerequisites and steps on How To Connect MailChimp to your Shopify Store. Prerequisite notes Each […]
Google Analytics is a must have digital marketing tool in the modern business suite, but most businesses have not yet made the best use of it. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. One of the biggest challenges of an […]
Setting up your Amazon PPC campaigns with an optimal structure is just the beginning. Optimization of these campaigns is where the magic happens. However, many Amazon PPC experts, consultants, and even Amazon advertising agencies make the mistake of either not optimizing these campaigns at all or do it the wrong way. In either case, the […]
You’ve decided that it’s time to create a new Shopify store, or make significant updates to your existing store. Congratulations! You’re about to embark on a journey that could result in additional sales and opportunities. Rather than struggling to do everything yourself, it might be time to consider bringing in a professional. You can use […]