Google Ads Latest Update Removes Search Term Data

Google Ads Latest Update Removes Search Term Data

Imagine checking your Google Ads notifications and seeing this update: Google Ads removes search term data for advertisers. That happened and it was not a fun experience for any of us. Most advertisers working with smaller budgets not working in a niche or mainly targeting broader more volume-heavy keywords with their search campaigns paid no […]

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon marketing strategies are vital to your sales. This is because many shoppers nowadays begin their product searches on Amazon. Thus, it’s not a surprise that Amazon dominates the e-commerce universe with more than 80% of the market share.  From years ago, advertising on Amazon was an unexplored opportunity, but not anymore today. Many […]

What are Google Ads Smart Campaigns?

What are Google Ads Smart Campaigns?

You’re probably wondering, what are Google Ads Smart Campaigns? Many businesses use Google Ads to become more familiar with users who have looked up similar products or services in the search bar. We can’t deny the big impact on businesses when they are included in the top 3 search results, regardless, if these are ads […]

How to Use Amazon Backend Keywords

How to Use Amazon Backend Keywords

The most important thing to know about shopping on Amazon is that customers don’t visit the site to “browse”, but they visit in order to check out a specific item. The best way to show up is to optimize your Amazon product listings using backend keywords. When they do, they should be able to find […]

How To Run Effective Amazon Product Targeting Campaigns

How To Run Effective Amazon Product Targeting Campaigns

Aside from keyword targeting, Amazon Product Targeting campaigns are another targeting option for Sponsored Products campaigns to help sellers reach their potential customers. It targets specific products or categories that feel similar to the product advertised. To target a product, the exact ASIN is used or a category of your choosing that is relevant / […]