Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]
As a seller, you may find it easy to set up and run your ads on Amazon Advertising. However, unless you are optimizing ACoS (Advertising Cost of Sale) of your campaigns, you might find it easier to spend more than profit margin and make a net loss. Don’t be that seller, read on. So What […]
Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone! With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]
So why are negative keywords important? Knowing how critical the importance of maintaining a list of negative keywords requires a thorough knowledge of how broad match keywords really work. For example, if I use the keyword coffee shops and keep it as a broad match (assuming no modifiers are being used), this opens up my ad […]
Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]