Anatomy of a Google Expanded Text Ad + Ad Extensions

Anatomy of a Google Expanded Text Ad + Ad Extensions

Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone!  With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]

Using Negative Keywords in PPC Advertising

Using Negative Keywords in PPC Advertising

So why are negative keywords important? Knowing how critical the importance of maintaining a list of negative keywords requires a thorough knowledge of how broad match keywords really work. For example, if I use the keyword coffee shops and keep it as a broad match (assuming no modifiers are being used), this opens up my ad […]

How do PPC agencies charge?

How do PPC agencies charge?

Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]

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