In order to run a successful Amazon PPC campaign, you will want to make sure you cover all of the basics when setting it up. One of the most commonly forgotten campaign types is a Product Targeting Campaign. This type of campaign was introduced to the Amazon world to help sellers reach their potential customers […]
In order to run a successful and competitive Amazon PPC campaign, you need to have multiple strategies to help increase your sales. Optimizations play a crucial part in helping you do so. Now there are many different strategies and tools you can use to help improve your campaign, but today I will be focusing mainly […]
If you are like most people, you have either used or at least heard of the company Amazon. Started in 1994 by Jeff Bezos, Amazon very quickly became known for popularizing online shopping. Nearly twenty-five years later and Amazon is still at the top of the food chain when it comes to online shopping, but […]
People want an emotional connection to a brand. This will never happen unless the brand knows who they are connecting to. By using market research successful companies figure out who they are going after. Yet, this does not mean that brands need to go broke in order to find quality market research.
Whether they are not taken seriously enough, or are feared more than they should be, social media campaigns are an important process of branding. The stronger the campaign the farther the reach, which then makes leads into sales.