How to Write A Valuable Email Newsletter People Will Actually Read

How to Write A Valuable Email Newsletter People Will Actually Read

Newsletters are sent to customers who have intentionally shared their contact information with your business and are used to casually keep customers in sync with your business, while providing them with information catered to their interests.

The goal is to provide the customer with information so valuable that they must share it with others who hold similar interests, thus increasing your business’s customer base. A focused approach can lead to a win-win online marketing strategy.

6 Copywriting Tips That Will Boost Your Conversion Rates

6 Copywriting Tips That Will Boost Your Conversion Rates

Whether you realize it or not, your copy directly affects your conversions — and not always positively.  Copywriting is supposed to be a means of persuading potential customers to take an action, like buying your product or subscribing to your newsletter.  You should be taking the time to make sure you are doing everything you can to write really good copy that will get customers to convert.

The Right Ways To Test PPC Ads

The Right Ways To Test PPC Ads

Split Testing, also known as A/B testing, once explained is very simple. One of the great things about split testing PPC ads is that it is easy to do – as long as you understand the protocol in conducting these tests. Once you have the foundation, you will be able to start impressing your clients with […]

Easy Guide On How To Setup 301 Redirects

Easy Guide On How To Setup 301 Redirects

Have you ever typed a specific destination into your browser, but are taken to a completely different URL than the one originally typed?  Whether you have experienced this or not, it is an example of a 301 Redirect. What Are 301 Redirects? A redirect is a method to send users to a different page than […]

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