When starting a blog, it’s important to not only think about what type of content you want to create, but also the type of people you want to attract. This combination is critical for being able to supply the most value to your ideal visitors. After all, what good would reading WordPress content be if you never touched the CMS in your life?

With that in mind, I felt it would be good to give you an idea of what to expect on our blog and who we expect to read it.

Our Core Philosophy: Deliver Value

No matter what we post, everything has one goal in mind, add value. Value is something that holds worth to you. I hate it when I read an article and don’t get anything from it. We care about quality – not just an arbitrary posting schedule. If we think it can help someone then it’s worth writing about.

We want you to walk away with something after reading every article, whether it’s an actionable task or just something you learned and can share. If we can’t think of anything useful to say, then we don’t say anything at all. Even when we write about us – things we’re learning, testing, or just know really well – we want to add value to you through our experiences.

And we want to get to know you just as much as you get to know us! Commenting on posts, engaging with us on Social Media, participating in a webinar, reaching out to us via email, or maybe even coming out to an event are all great ways we can learn from your experiences as well. Ultimately, we want to build a community of people who are just as interested in empowering others as they are in empowering themselves.

Technology, Marketing, SEO, CRO, Social Media, and Zen Ping-Pong

We write about how to grow your online business.

  • Which website management platform should you use?
  • How can I market my product/service more effectively?
  • What are some best practices for SEO strategy?
  • Which Social Media sites should I use and how do I use them well?
  • How can I review if my site is conversion optimized?
  • Why the heck are there ping-pong tables in all these new startup offices?

Our marketing posts will focus on the various social media platforms & tactics as well as conversion rate optimization (CRO) and search engine optimization (SEO). Technology posts will talk about WordPress, other web platforms, and useful web integrations.

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Although our primary focus will be on technology and marketing topics, we’re encouraging our team to write about their interests, passions, and solutions to the problems they’ve uncovered in their own lives.  We’re also very involved in our local startup community, you can expect content about entrepreneurship, startup tips, local events, technology, interviews with different startup founders, and other things that cross our mind.

Personally, I am a huge fan of reading about self development and productivity, but I also have a passion for mentorship and passing along what I have learned to help the next generation of entrepreneurs. Every now and then, I will also be writing about things going on with the company itself and some lessons learned along the way.

Building Our Community

Recently, I was invited by my friend Kirsten, founder of Kuratur, to a party that Fred Wilson hosted to celebrate the 10th anniversary of his blog, avc. Basically, Fred invited all the top commenters on his blog to meet and he paid for all the drinks.

Just walking around with Kirsten was honestly one of the most interesting experiences I had ever had. Before acknowledging the person, she always had this moment where she’d look at their face, pause, and then proceed to ask, “Hey aren’t you…..”. For a while I had no idea what was going on, it felt like a high school reunion.

Finally, Kirsten pulled me aside and explained that all these people just recognized each other based on their avatar photo, but had never actually met. They all knew so much about each other – their opinions, views, even particular remarks – just through the comments of the blogging community around Fred’s blog. They had literally been interacting and responding to each other’s blog comments every single day.

It was an absolutely eye opening night. I’d always heard people talk about “building communities” through their blog, but this was the first time I had experienced a community that started online that was finally interacting offline. So, if you’re interested in reading our blog posts and constructively engaging with us online, then you’re the person I want to meet as well.

I look forward to building this community with you.

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