On the internet these days, there are more than one billion active web pages up and running. Any average person with a computer can get a website up and running. Standing out from the pack can be challenging to say the least. In order to push yourself to the forefront, setting yourself apart from your competitors is of paramount importance. This is where website optimization comes in. If you want to be relevant and stay relevant, website optimization must be one of your top priorities.
Optimization, What Is It?
The word optimization is defined as, “the action of making the best or most effective use of a situation or resource.” In terms of web page optimization, you will want to make the best and most effective changes possible to your website. You can really optimize any part of your website, be it the design, creativity, or content. As long as you believe that the change will yield positive results. It can be hard to know whether or not your optimizations are successful, so do not be discouraged if you have to make any changes to your website over time.
We know coming up with a good optimization strategy can prove to be difficult. Below we list some of our most effective and favorite website optimization tips. Keep reading to learn more!
What is a Conversion Rate?
A conversion rate measures the number of people who take the desired action on your site out of the total number of visitors. Such actions might include submitting a form, downloading an ebook, or signing up for an email list.
Keep Things Concise
Keep your readers scrolling by not overwhelming them with text everywhere. Let’s be honest, most website visitors will not be reading everything on your page. For the most part, website visitors only scan and read small and certain parts.
Pay Careful Attention To Your Headline
Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.
Make Your CTA’s Noticeable
CTA stands for call-to-action, and it’s the part of a story, webpage, advertisement, or piece of content that encourages the audience to do something. In marketing, CTAs help a business convert a viewer, visitor, or reader into a lead for the sales team. CTAs can drive a variety of different actions depending on the content’s goal. Have you ever wondered about the CTA approaches you use in your email campaigns? Have you ever considered the role they play in your response rates? Can you say with confidence that your CTAs are effective? If you’re not sure, or never thought about it, I’ll be happy to provide a few tips on how to get the most ROI from your Calls to Action.
There are certain tips and best practices for creating effective CTAs that are sure to boost your conversion rates.
Visual/Coloring: Absolutely essential, your visuals need to be attractive To get maximum impact from your choices, try contrasting colors for the text and button, or use bright colors.
Wording: Words matter, Keep it short – around 5 words.
Size: It should be visible enough that it doesn’t get overlooked.
Secure Your Site
SSL (https) encrypts the link between your landing page and visitor’s browser and is quickly becoming an important element of all the lead capturing websites.
If you are using videos on your website, great! Just make sure if you’re embedding from YouTube to remove’ related’ videos at the end. You don’t want your visitors watching other companies through your website.
Make Sure You Are Mobile Friendly
You’ve already heard maybe from a web designer or digital marketing company that your website needs to be mobile-friendly if you want to be competitive in today’s online market.
A mobile-friendly website is a website designed to display website content on mobile devices, that is, smartphones and tablets. It’s optimized for mobile devices because it makes it far easier for mobile users to read the desired content and navigate the website they choose to visit.
Have A Consistent Color Scheme
What if I told you that you could grow your business and have a beautiful website by selecting the right colors?
Color scheme plays an important role in designing an interactive website. Moreover, the creative use of colors in an effective manner will make your ‘website professional and delivers the right message in the right way. Sometimes it happens that color scheme can leave negative as well as a positive impact on the audience. When visitors visit the website, the first thing they notice is the color scheme, how attractive a website is, and many more. Colors also help in making any kind of presentation and advertisement as they are the most effective tool for designing a website
In fact, a change in your color scheme can be the solution you’ve been looking for. When you choose the right colors, you will finally express your vision to your visitors and inspire them, while gaining trust and turning them into repeat customers.
Reward Customer Loyalty
You want to make sure your best customers feel special. If they are spending lots of money, you should reward them for this.
Learning how to increase your conversion rate actually isn’t difficult. Here’s a rundown if you need a handy checklist to follow:
- Keep Things Concise
- Pay careful attention to your headline.
- Video Embed
- Secure your site
- Make Your CTA’s Noticeable
- Have A Consistent Color Scheme
- Reward customer loyalty
Implement these tips to boost your conversion rates by reducing friction and optimizing your conversion funnel.