How to Increase Your Website Domain Authority

Table of Contents

Does your website have a high domain authority? Do you want to increase your website domain authority? Do you even know what is domain authority?

Domain authority is a term that Moz created to predict how well a website will rank. Moz domain authority is calculated by looking at the link profile, MozRank, and MozTrust. These things together make Moz Domain Authority. Moz Domain Authority is a 1-100 scale that is used to know how well a website will rank in the Google search engine results.  It is widely adopted by SEO and online marketers as a reliable tool to gauge the strength of a domain.

A good domain authority changes by industry. For media and publishing, Moz domain authority should be in the 80s. But for a wellness site, it might be in the 50s.

You can find your domain authority by using the Moz toolbar or going to the Moz domain authority tool, open site explorer. 

The calculation of Domain Authority is based upon many factors as follows:

  • The structure of your website
  • The site loading time
  • The number of incoming links to your website
  • The relevance of incoming links to your website
  • The quality of your website’s content
  • Technical and non-technical SEO of your website
  • Social Shares

How to Increase the Domain Authority (DA) of Your Website?

You’re writing content but no one’s giving you backlinks to boost your domain authority. Are you doing something wrong? 

Good Domain Name

A good domain name is important for authority because it helps internet users and search engines understand the nature of your website. For startups who haven’t yet created a website, you have the perfect opportunity to choose a domain name that is relevant to your content. Domain names should also be easy to remember and simple to type on a mobile phone so don’t make them too long and try to avoid the use of hyphens or underscores which force mobile users to have to select the symbols function on their keyboard.

High-Quality Content

You need to write unique and quality content to increase domain authority. Unique and understandable content gets value everywhere. If you want to write quality content, you need a pre-defined strategy to apply. Remember “content is key”.

 Ensure Your SEO Is Working Well

The first tip to understand how to increase domain authority is ensuring the effectiveness of SEO. People often don’t get any solution about how to increase their domain authority score. Why so? That’s because they are too focused on a single metric, i.e. linking.

You need to understand that SEO plays a major role in deciding your website’s domain authority score. If your website’s SEO is disturbed you won’t get the results according to your expectations.

Research on Competitors

Researching your competitors is very important, and you can do it using various tools available. Furthermore, various factors like domain authority, number of links, and keyword rankings are taken into consideration to improve your rankings in search engines. Compare changes in your domain authority with your top competitors. If your DA drops significantly, but a competitor’s rises in the same time frame, this is a key indicator that their link profile is much healthier than yours and that you have some insight to glean from them.

Content-Length and Image

A picture can paint what words can’t explain. Also, a good article should have a good length, e.g. 700+ words.

Longer articles are considered as more informative and understandable. Your website will suffer from lower-ranking and traffic if you publish short or non-meaningful content. Try to add at least 3 or 4 high-quality images for readers.

Internal Linking

In the urge of getting external links on their website, people usually underestimate the importance of internal linking. Whenever you write a new blog, you should ensure that you link to two or more of your old blogs. Another reason that internal linking is important is that it helps to reduce the bounce rate of your website.

Remove Bad or Toxic Links

If you’re working to improve your SEO, one of the things you need to do is a backlink audit. The number of links you have to your website plays a role in your rank, but beyond the number of links, it’s the quality of links that matters to the search engines. You can’t control who links to what on your website and why, it’s essential to keep an eye on the links that are coming in, so you can alert the search engines to the ones you want them to count and the ones you want them to ignore

Remember Domain Authority takes time to increase. It does not happen overnight. A high DA means high rankings on search engines. Consequently, it increases website traffic. If you never focused on your website’s DA score then you must check it now. It will help you in a ranking in a Google search result pages as well as it will tell you the quality of the website. So it’s time to start focusing on increasing domain authority as of now.

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