Before you even start writing the first blog for your business, you have to clearly map out your goals and aim for a specific target. Consider what you and your readers will be getting out of your blog, how will it benefit both of you? Do you want to design your blog for more internet traffic with efficient information? Or do you want to establish a whole new user experience?
Write In a Comfortable Way For You
Make the blog what YOU want it to be. If you are going to design it for internet traffic, try and figure out whether or not you want to publish three to five times a day like Hubspot or if you are going to post some truly unique stuff that only happens once every so often.
No matter what you think you know about writing schedules, everyone is different and everyone has different time/energy constraints. Work around a bit in order to get a feel for what your editorial calendar should be like and adjust your calendar accordingly. Through the process of getting a good blog up and running, some things will work and some things won’t. But what is most important is that you do not get discouraged in this process.
Keep in mind that there is no one size fits all strategy to blogging so do not follow someone else’s calendar or method simply because it works for them. Also, writing should not feel like a chore. Enjoy it, take your time on it, and make it an extension of your personal opinion on whatever you are writing about. By doing so, you won’t feel as if it is such a hassle to write.
To start out, you should pick days that you want to blog on and establish a set theme for those days. Set up a routine and work with your schedule to see if it is the proper one for you. Everyone has a different feel and routine for how they want to work around their design.
However, no matter what you do, be as consistent as possible! Set up an editorial calendar that allows you to blog daily or on whatever set schedule you think is best for you. Your blog for your business must maintain a stable flow of information.
An editorial calendar is basically a tool that you use to organize and plan your content publishing efforts. Not only does it help with setting up deadlines and important dates, but it also helps you remember what type of content should be published on what days. Also, it will help you keep your team on track with what’s going on.
For example, if you decide to blog two days each week, an easy way for you to stay consistent is to set themes for each day. Once you are actively in this routine, you can see how well it works for you and adjust from there.
Remember that it’s nice if you can publish multiple posts each and every day, but readers are going to get bored and burnt out pretty quickly, Writing about the same topic every single day can get old. DO NOT BE MUNDANE OR REDUNDANT! Instead, publish posts that contain value and something remarkable for the readers!
But Still… How Often Should I Blog?
The real answer is that it depends on you. There are no rules or guidelines here, only tips and advice on how to improve the content and visibility of your blog. Grow at your own pace and truly get a feel for your content. If you are just starting a blog for your business, don’t overwork yourself. It is OK to only publish one blog a week as long as it is on a consistent day every week. Overall, consistency is the main key to building an interested and engaged audience. In some cases, a lot of successful businesses and companies actually only publish one blog a week. But, it is incredibly effective because their audience looks forward to reading an interesting and knowledgeable post.
Understand who your audience is, what they’re looking for, and expand on that. Publish, republish, reblog, and update. Until you have discovered what you feel is the most effective way of delivering remarkable and valuable content to your readers, keep working.
How consistent will you be?