Most businesses are fighting over for paid search advertising on Google Ads. Due to Google’s massive online presence and large search volume, it’s a no-brainer that many advertisers resort to Google Ads to get their brands known. But, don’t you think we’re forgetting something? Ah! Microsoft PPC! I get it, most of us don’t think […]
Amazon Enhanced Brand Content is a premium content feature that allows sellers to modify a product description field of their branded ASINs with enhanced images and text. Brand owners are able to modify the product description with visually rich content to add enhanced images and text placement that convey a brand story EBC is still relatively […]
Facebook has the largest number of active users online. With over 2.4 billion users, business owners and startups capitalize this huge target audience to get their brand known in the market. As a business owner, it can be overwhelming learning the types of ads Facebook can offer, but with the right knowledge and targeting in […]
It doesn’t matter what killer PPC strategies you employ, how unique your funnel is, what growth hacks you’ve implemented or how sexy your Facebook ads are. Unless you have the tools (and skills) necessary to show off the fruits of your labor viz a viz reporting, nobody cares!!! In our quest to move our entire […]
On the internet these days, there are more than one billion active web pages up and running. Any average person with a computer can get a website up and running. Standing out from the pack can be challenging to say the least. In order to push yourself to the forefront, setting yourself apart from your […]
Facebook is no longer just a simple social media website, it is now considered one of the biggest companies worldwide. With 2.38 billion active users around the globe, big and small businesses alike, would like to get a piece of market share inside this social media giant. Facebook is now the second-largest online advertising platform […]
Before you even start writing the first blog for your business, you have to clearly map out your goals and aim for a specific target. Consider what you and your readers will be getting out of your blog, how will it benefit both of you? Do you want to design your blog for more internet […]
If you are like most people, you have either used or at least heard of the company Amazon. Started in 1994 by Jeff Bezos, Amazon very quickly became known for popularizing online shopping. Nearly twenty-five years later and Amazon is still at the top of the food chain when it comes to online shopping, but […]
People want an emotional connection to a brand. This will never happen unless the brand knows who they are connecting to. By using market research successful companies figure out who they are going after. Yet, this does not mean that brands need to go broke in order to find quality market research.
Whether they are not taken seriously enough, or are feared more than they should be, social media campaigns are an important process of branding. The stronger the campaign the farther the reach, which then makes leads into sales.
It is important to provide an in-depth analysis to give people a full understanding of an issue, product, or topic of value. However, there are times when you just want an easy way to consume information.
List posts break down information in a practical, specific, and digestible style. What makes them so valuable?
With the importance of marketing growing every single day, CMOs have to make sure that they and their staff are ready for anything that comes their way. This includes knowing every single detail about their potential customers and target demographics. It’s basically essential for any marketing/sales team of any company. In comes buyer personas.
Contrary to what most people think, creating a Facebook Business page isn’t something that everyone must do, nor is it something everyone should do. The key to building a successful Facebook community around your brand relies on consistency. Building an engaged community relies on organic growth where you are consistently delivering value to those you […]
Newsletters are sent to customers who have intentionally shared their contact information with your business and are used to casually keep customers in sync with your business, while providing them with information catered to their interests.
The goal is to provide the customer with information so valuable that they must share it with others who hold similar interests, thus increasing your business’s customer base. A focused approach can lead to a win-win online marketing strategy.
You may be missing out on opportunities to build quality links and rank for keywords by optimizing your images.
You probably use images already to make your posts more visually appealing for people, but we can make the images more appealing for search engines as well!
Whether you realize it or not, your copy directly affects your conversions — and not always positively. Copywriting is supposed to be a means of persuading potential customers to take an action, like buying your product or subscribing to your newsletter. You should be taking the time to make sure you are doing everything you can to write really good copy that will get customers to convert.
Are you a beginner when it comes to advertising on Facebook? Not quite sure where to begin? If you answered yes to either of these questions, this article will be perfect for you. The world of Facebook advertising can be incredibly confusing and quite discouraging if you don’t know its main aspects. The good thing […]
UPDATE – MARCH 2019: Recently, Mailchimp and Shopify had a bit of a breakup. Therefore, Mailchimp and Shopify integration is no longer possible. For more information, here’s the he said side (Mailchimp Statement) vs. the she said (Shopify Statement) side of the story. MailChimp for Shopify automatically syncs the customer data to MailChimp, thereby enabling […]
You’ve decided that it’s time to create a new Shopify store, or make significant updates to your existing store. Congratulations! You’re about to embark on a journey that could result in additional sales and opportunities. Rather than struggling to do everything yourself, it might be time to consider bringing in a professional. You can use […]
There are several types of fees Amazon charges. This all depends on what type of seller you are, what you are selling and if Amazon is fulfilling the order. So let’s break it down so you know what your costs are for selling on Amazon. Subscription There are 2 plans Amazon offers sellers. Professional Sellers […]
For more than a decade, the 99Robots team has worked hard to build our brand recognition in New York. We have focused on being a one-stop-solution for any business’s internet marketing needs and we’ve successfully delivered projects that have exceeded our clients’ expectations. To help build our brand and clientele all across the world, we […]
Marketers sometimes get carried away with their SEO efforts, and then end up committing some terrible SEO crimes that are punishable by Google. Although these methods are used in order to move up in Google’s search engine rankings, they can actually have the opposite effect
Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]
So you have listed your products on Amazon and are expecting some sales to happen? That’s most likely not going to happen unless you do Amazon SEO or Amazon PPC or both to help sell your products. While Amazon PPC can cost you every time someone clicks on your listing, getting your products ranked organically […]
Google Tag Manager is a very handy tool to have installed on your site due to the ease at which codes for tracking pixels can be installed with it. The installation procedure can be pretty straight-forward but I have seen instances where it has been made out to be complicated. So here is a simple […]
Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]
When you do a meaningful comment on any blog, people will click over to your site if they like what you are saying. People who read your content and comments on your blog-posts will have an impression of your site so it possible that they will read future posts. When people engage with you on […]
Starting to run PPC ads on Google Adwords / Bing Ads is super easy. All you need is the intent and a few minutes from your schedule to set up an account with Google / Microsoft. Making sure these ads lead to the best results for your business might just not be so simple though. […]
Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations. So along with optimizing and improving on other parameters […]
It’s no secret that writing relevant and compelling text ads is the key to success of your paid search campaigns, for the following 3 reasons: Relevancy – writing text ads that include your target keywords improves relevancy and your ad relevance as users see an ad exactly about what they searched for. CTR – As […]
At 99 Robots, we stay away from social media growth as a service so we can focus on PPC Management, specifically: AdWords Management Facebook Advertising Amazon Advertising (sponsored products and headline search ads) Now that Instagram has crossed the 1 Billion user milestone, everyone’s trying to get on the bandwagon and take advantage of the […]
Marketing managers usually rely on their agency partner to get PPC budget forecast and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]
Preparing a PPC Budget Forecast is an important step before starting campaigns, but often ignored or not taken seriously by both marketing managers as well as PPC agencies. This leads to unexpected results, misunderstanding between client and agency and chaos for the lack of better words. Here are the top 3 reasons why a PPC […]
I recently had to add UTM parameters to Wufoo Form Submissions for a client. They had a custom developed HTML site and were using a custom form that sent the submitted values to a Wufoo form (not the ideal implementation). After properly setting up their Wufoo form, I realized that several others were using Wufoo […]
Writing relevant and compelling text ads is an important factor for the success of your paid search campaigns. However, this could be a challenging job for both you and your PPC agency for the following reasons: You as the marketing manager know your products or services well, however, you do not have expertise in writing […]
If you have been running PPC campaigns on Adwords, chances are you have come across this dilemma of choosing between Target CPA and Manual CPC bidding. These are two very different bidding methods in Adwords and therefore it’s important to know how they really work before we go into judging one over the other. Here […]
While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]
Google Analytics allows you to grant access to other users so you can share traffic data or allow them to manage the account. User Account Levels Users / Clients can be added at an account, property, or view level. The level at which a user is added determines that user’s access. Account – At the account level, the access to ALL the […]
Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]
In my years spent working with clients on their AdWords account, I’ve come to this conclusion that every business owner needs to know: For some AdWords is the best possible channel to get the most focused, intent-based traffic and turn it into a lead machine. But for others, AdWords just isn’t right for their […]
It’s Friday, and July 4th is almost here! In celebration for the holidays and to thank all of our loyal fans and supporters, we’re having a 5-day sale where you can get 50% OFF WordPress plugins, or get the most value by signing up for the monthly or annual subscription to our All Access Product Pass […]
It just hit me yesterday that Summer’s right around the corner which means that for many businesses, it’s time to step up their marketing. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. A schedule allows you to consider upcoming holidays, events and special […]
I am a big advocate of branding, and cannot express enough how important brand awareness is to your business. However, this is a big obstacle to tackle, and if you’re looking to boost your brand awareness it can seem a little daunting and confusing at first. But don’t worry. Keep reading and I’ll show you […]
It’s practically common sense now: sharing new and old content on social media is a cornerstone in driving traffic to your site, improving your reach as an influencer, and establishing yourself as an expert in your industry. It’s easier said than done, especially for small businesses and solopreneurs with dozens of daily responsibilities that come before […]
In our 2015 WordPress Report on Power User Trends we discovered that the most prevalent activity for respondents – even more commonplace than doing search engine optimization or UI/UX design – was writing content. Despite spending so much time and so many resources on creating content, respondents still reported that increasing traffic was their biggest challenge. […]
Good data has a big mouth. That big mouth will tell you everything you wanted to know, information you didn’t think you needed, plus a little extra on top of that. And although the almost clairvoyant utility of good data can’t be overstated, numbers, graphs, and computers aren’t always right. Keep a close relationship with […]
From working with numerous publications and bloggers powered by WordPress, we understand one of the biggest challenges is converting their traffic into revenue without sacrificing the user experience. It’s certainly a delicate balance to strike. Littering your site with bait-and-switch paywalls and popups may generate some immediate cash flow, but at a significant cost to […]
Just as it seemed every crevice of the Internet was stuffed to the brim with every kind of marketing tactic — from video ads on YouTube to slyly inserted sponsored tweets in personal Twitter feeds — some marketers flipped the switch on online marketing and walked out the door. They walked to their neighborhood bar, ordered a […]
I’ll bet that since you’ve woken up today you’ve checked your email at least once. I’ll also bet that in that time you’ve checked your inbox, you’ve gotten at least one email along these lines: “Now available at 75% off…” “Get 15% off art prints, today only!” “70% off ends tomorrow!” In the ceaseless race […]
I was racking my brain trying to figure this online business thing out when I finally had my ah ha moment. I had spent thousands of hours and dollars learning all of the strategies, tips, tricks and tactics of so many online marketers, gurus and experts yet I was confused, frustrated and damn near ready […]