How to Successfully Publish Your First Facebook Ad

How to Successfully Publish Your First Facebook Ad

Facebook is no longer just a simple social media website, it is now considered one of the biggest companies worldwide. With 2.38 billion active users around the globe, big and small businesses alike, would like to get a piece of market share inside this social media giant.  Facebook is now the second-largest online advertising platform […]

How Often Should You Blog For Your Business?

How Often Should You Blog For Your Business?

Before you even start writing the first blog for your business, you have to clearly map out your goals and aim for a specific target. Consider what you and your readers will be getting out of your blog, how will it benefit both of you? Do you want to design your blog for more internet […]

4 Ways To Find Free Market Research

4 Ways To Find Free Market Research

People want an emotional connection to a brand. This will never happen unless the brand knows who they are connecting to. By using market research successful companies figure out who they are going after. Yet, this does not mean that brands need to go broke in order to find quality market research.

4 Reasons Why List Posts Work

4 Reasons Why List Posts Work

It is important to provide an in-depth analysis to give people a full understanding of an issue, product, or topic of value. However, there are times when you just want an easy way to consume information.

List posts break down information in a practical, specific, and digestible style. What makes them so valuable?

Customer Avatar: Why Every Marketer Should Care

Customer Avatar: Why Every Marketer Should Care

With the importance of marketing growing every single day, CMOs have to make sure that they and their staff are ready for anything that comes their way. This includes knowing every single detail about their potential customers and target demographics. It’s basically essential for any marketing/sales team of any company. In comes buyer personas.

How and Why to Create a Facebook Business Page in 2019

How and Why to Create a Facebook Business Page in 2019

Contrary to what most people think, creating a Facebook Business page isn’t something that everyone must do, nor is it something everyone should do. The key to building a successful Facebook community around your brand relies on consistency. Building an engaged community relies on organic growth where you are consistently delivering value to those you […]

How to Write A Valuable Email Newsletter People Will Actually Read

How to Write A Valuable Email Newsletter People Will Actually Read

Newsletters are sent to customers who have intentionally shared their contact information with your business and are used to casually keep customers in sync with your business, while providing them with information catered to their interests.

The goal is to provide the customer with information so valuable that they must share it with others who hold similar interests, thus increasing your business’s customer base. A focused approach can lead to a win-win online marketing strategy.

6 Copywriting Tips That Will Boost Your Conversion Rates

6 Copywriting Tips That Will Boost Your Conversion Rates

Whether you realize it or not, your copy directly affects your conversions — and not always positively.  Copywriting is supposed to be a means of persuading potential customers to take an action, like buying your product or subscribing to your newsletter.  You should be taking the time to make sure you are doing everything you can to write really good copy that will get customers to convert.

How to Connect Mailchimp to a Shopify Store

How to Connect Mailchimp to a Shopify Store

UPDATE – MARCH 2019: Recently, Mailchimp and Shopify had a bit of a breakup. Therefore, Mailchimp and Shopify integration is no longer possible. For more information, here’s the he said side (Mailchimp Statement) vs. the she said (Shopify Statement) side of the story.  MailChimp for Shopify automatically syncs the customer data to MailChimp, thereby enabling […]

How to Find the Best Shopify Developer or Agency for Your Store

How to Find the Best Shopify Developer or Agency for Your Store

You’ve decided that it’s time to create a new Shopify store, or make significant updates to your existing store. Congratulations! You’re about to embark on a journey that could result in additional sales and opportunities. Rather than struggling to do everything yourself, it might be time to consider bringing in a professional. You can use […]

Guide To Amazon Seller Fees

Guide To Amazon Seller Fees

There are several types of fees Amazon charges. This all depends on what type of seller you are, what you are selling and if Amazon is fulfilling the order. So let’s break it down so you know what your costs are for selling on Amazon. Subscription There are 2 plans Amazon offers sellers. Professional Sellers […]

99Robots Joins Clutch as a Leading PPC & Web Development Agency in New York

99Robots Joins Clutch as a Leading PPC & Web Development Agency in New York

For more than a decade, the 99Robots team has worked hard to build our brand recognition in New York. We have focused on being a one-stop-solution for any business’s internet marketing needs and we’ve successfully delivered projects that have exceeded our clients’ expectations. To help build our brand and clientele all across the world, we […]

10 Classic SEO Mistakes To Avoid For Beginners

10 Classic SEO Mistakes To Avoid For Beginners

Marketers sometimes get carried away with their SEO efforts, and then end up committing some terrible SEO crimes that are punishable by Google.  Although these methods are used in order to move up in Google’s search engine rankings, they can actually have the opposite effect

Should You Invest More on Digital Marketing vs a Sales Team

Should You Invest More on Digital Marketing vs a Sales Team

Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]

How do PPC agencies charge?

How do PPC agencies charge?

Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]

The 5 Best Adwords Paid Search Ad Examples in the Education Sector

The 5 Best Adwords Paid Search Ad Examples in the Education Sector

Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations.  So along with optimizing and improving on other parameters […]

The 5 Best Google Search Ads Examples in the Insurance Sector

The 5 Best Google Search Ads Examples in the Insurance Sector

It’s no secret that writing relevant and compelling text ads is the key to success of your paid search campaigns, for the following 3 reasons: Relevancy – writing text ads that include your target keywords improves relevancy and your ad relevance as users see an ad exactly about what they searched for. CTR – As […]

The Best Instagram Growth Service – Introducing Ampfluence

The Best Instagram Growth Service – Introducing Ampfluence

At 99 Robots, we stay away from social media growth as a service so we can focus on PPC Management, specifically: AdWords Management Facebook Advertising Amazon Advertising (sponsored products and headline search ads) Now that Instagram has crossed the 1 Billion user milestone, everyone’s trying to get on the bandwagon and take advantage of the […]

How to Calculate Adwords PPC Budget Forecast

How to Calculate Adwords PPC Budget Forecast

Marketing managers usually rely on their agency partner to get PPC budget forecast and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]

How to Add UTM Parameters to Wufoo Form Submissions

How to Add UTM Parameters to Wufoo Form Submissions

I recently had to add UTM parameters to Wufoo Form Submissions for a client. They had a custom developed HTML site and were using a custom form that sent the submitted values to a Wufoo form (not the ideal implementation). After properly setting up their Wufoo form, I realized that several others were using Wufoo […]

How To Best Leverage Competitors Ads On Google Search

How To Best Leverage Competitors Ads On Google Search

Writing relevant and compelling text ads is an important factor for the success of your paid search campaigns. However, this could be a challenging job for both you and your PPC agency for the following reasons: You as the marketing manager know your products or services well, however,  you do not have expertise in writing […]

Why Should You (The Client) Own Your Adwords Account

Why Should You (The Client) Own Your Adwords Account

While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]

How To Grant User Access to Google Analytics

How To Grant User Access to Google Analytics

Google Analytics allows you to grant access to other users so you can share traffic data or allow them to manage the account. User Account Levels Users / Clients can be added at an account, property, or view level. The level at which a user is added determines that user’s access. Account – At the account level, the access to ALL the […]

4 Mistakes Your Pay-Per-Click Agency Is Making

4 Mistakes Your Pay-Per-Click Agency Is Making

Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]

July 4th Sale – Take 50% Off WordPress Plugins

July 4th Sale – Take 50% Off WordPress Plugins

It’s Friday, and July 4th is almost here! In celebration for the holidays and to thank all of our loyal fans and supporters, we’re having a 5-day sale where you can get 50% OFF WordPress plugins, or get the most value by signing up for the monthly or annual subscription to our All Access Product Pass […]

Summer Email Marketing

Summer Email Marketing

It just hit me yesterday that Summer’s right around the corner which means that for many businesses, it’s time to step up their marketing. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. A schedule allows you to consider upcoming holidays, events and special […]

7 Steps Every Business Owner Can Take To Increase Brand Awareness

7 Steps Every Business Owner Can Take To Increase Brand Awareness

I am a big advocate of branding, and cannot express enough how important brand awareness is to your business. However, this is a big obstacle to tackle, and if you’re looking to boost your brand awareness it can seem a little daunting and confusing at first. But don’t worry. Keep reading and I’ll show you […]

Social Media Automation: How to Effortlessly Scale Social Growth with WordPress

Social Media Automation: How to Effortlessly Scale Social Growth with WordPress

It’s practically common sense now: sharing new and old content on social media is a cornerstone in driving traffic to your site, improving your reach as an influencer, and establishing yourself as an expert in your industry. It’s easier said than done, especially for small businesses and solopreneurs with dozens of daily responsibilities that come before […]

4 Tips to Increase Traffic to Your WordPress Content While You Sleep

4 Tips to Increase Traffic to Your WordPress Content While You Sleep

In our 2015 WordPress Report on Power User Trends we discovered that the most prevalent activity for respondents – even more commonplace than doing search engine optimization or UI/UX design – was writing content. Despite spending so much time and so many resources on creating content, respondents still reported that increasing traffic was their biggest challenge. […]

A Guide to A/B Testing for Call-to-Action Messages

A Guide to A/B Testing for Call-to-Action Messages

Good data has a big mouth. That big mouth will tell you everything you wanted to know, information you didn’t think you needed, plus a little extra on top of that. And although the almost clairvoyant utility of good data can’t be overstated, numbers, graphs, and computers aren’t always right. Keep a close relationship with […]

5 Ways to Monetize your WordPress Blog or Publication

5 Ways to Monetize your WordPress Blog or Publication

From working with numerous publications and bloggers powered by WordPress, we understand one of the biggest challenges is converting their traffic into revenue without sacrificing the user experience. It’s certainly a delicate balance to strike. Littering your site with bait-and-switch paywalls and popups may generate some immediate cash flow, but at a significant cost to […]

6 Offline Marketing Tips to Help Drive Real Sales

6 Offline Marketing Tips to Help Drive Real Sales

Just as it seemed every crevice of the Internet was stuffed to the brim with every kind of marketing tactic — from video ads on YouTube to slyly inserted sponsored tweets in personal Twitter feeds — some marketers flipped the switch on online marketing and walked out the door. They walked to their neighborhood bar, ordered a […]

Should You Choose Plain Text or HTML Emails?

Should You Choose Plain Text or HTML Emails?

I’ll bet that since you’ve woken up today you’ve checked your email at least once. I’ll also bet that in that time you’ve checked your inbox, you’ve gotten at least one email along these lines: “Now available at 75% off…” “Get 15% off art prints, today only!” “70% off ends tomorrow!” In the ceaseless race […]

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