Marketers sometimes get carried away with their SEO efforts, and then end up committing some terrible SEO crimes that are punishable by Google. Although these methods are used in order to move up in Google’s search engine rankings, they can actually have the opposite effect
Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]
So you have listed your products on Amazon and are expecting some sales to happen? That’s most likely not going to happen unless you do Amazon SEO or Amazon PPC or both to help sell your products. While Amazon PPC can cost you every time someone clicks on your listing, getting your products ranked organically […]
Google Tag Manager is a very handy tool to have installed on your site due to the ease at which codes for tracking pixels can be installed with it. The installation procedure can be pretty straight-forward but I have seen instances where it has been made out to be complicated. So here is a simple […]
Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]
When you do a meaningful comment on any blog, people will click over to your site if they like what you are saying. People who read your content and comments on your blog-posts will have an impression of your site so it possible that they will read future posts. When people engage with you on […]
Starting to run PPC ads on Google Adwords / Bing Ads is super easy. All you need is the intent and a few minutes from your schedule to setup an account with Google / Microsoft. Making sure these ads lead to the best results for your business might just not be so simple though. It […]
Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations. So along with optimizing and improving on other parameters […]
It’s no secret that writing relevant and compelling text ads is the key to success of your paid search campaigns, for the following 3 reasons: Relevancy – writing text ads that include your target keywords improves relevancy and your ad relevance as users see an ad exactly about what they searched for. CTR – As […]
At 99 Robots, we stay away from social media growth as a service so we can focus on PPC Management, specifically: AdWords Management Facebook Advertising Amazon Advertising (sponsored products and headline search ads) Now that Instagram has crossed the 1 Billion user milestone, everyone’s trying to get on the bandwagon and take advantage of the […]
Marketing managers usually rely on their agency partner to get PPC budget forecast, and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]
Preparing a PPC Budget Forecast is an important step before starting campaigns, but often ignored or not taken seriously by both marketing managers as well as PPC agencies. This leads to unexpected results, misunderstanding between client and agency and chaos for the lack of better words. Here are the top 3 reasons why a PPC […]
I recently had to add UTM parameters to Wufoo Form Submissions for a client. They had a custom developed HTML site and were using a custom form that sent the submitted values to a Wufoo form (not the ideal implementation). After properly setting up their Wufoo form, I realized that several others were using Wufoo […]
Writing relevant and compelling text ads is an important factor for success of your paid search campaigns. However this could be a challenging job for both you and your PPC agency for the following reasons: You as the marketing manager know your products or services well, however, you do not have expertise on writing effective […]
If you have been running PPC campaigns on Adwords, chances are you have come across this dilemma of choosing between Target CPA and Manual CPC bidding. These are two very different bidding methods in Adwords and therefore it’s important to know how they really work before we go into judging one over the other. Here […]
While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]
Google Analytics allows you to grant access to other users so you can share traffic data or allow them to manage the account. User Account Levels Users / Clients can be added at an account, property, or view level. The level at which a user is added determines that user’s access. Account – At the account level, the access to ALL the […]
Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]
In my years spent working with clients on their AdWords account, I’ve come to this conclusion that every business owner needs to know: For some AdWords is the best possible channel to get the most focused, intent-based traffic and turn it into a lead machine. But for others, AdWords just isn’t right for their […]
It’s Friday, and July 4th is almost here! In celebration for the holidays and to thank all of our loyal fans and supporters, we’re having a 5-day sale where you can get 50% OFF WordPress plugins, or get the most value by signing up for the monthly or annual subscription to our All Access Product Pass […]
It just hit me yesterday that Summer’s right around the corner which means that for many businesses, it’s time to step up their marketing. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. A schedule allows you to consider upcoming holidays, events and special […]
I am a big advocate of branding, and cannot express enough how important brand awareness is to your business. However, this is a big obstacle to tackle, and if you’re looking to boost your brand awareness it can seem a little daunting and confusing at first. But don’t worry. Keep reading and I’ll show you […]
It’s practically common sense now: sharing new and old content on social media is a cornerstone in driving traffic to your site, improving your reach as an influencer, and establishing yourself as an expert in your industry. It’s easier said than done, especially for small businesses and solopreneurs with dozens of daily responsibilities that come before […]
In our 2015 WordPress Report on Power User Trends we discovered that the most prevalent activity for respondents – even more commonplace than doing search engine optimization or UI/UX design – was writing content. Despite spending so much time and so many resources on creating content, respondents still reported that increasing traffic was their biggest challenge. […]
Good data has a big mouth. That big mouth will tell you everything you wanted to know, information you didn’t think you needed, plus a little extra on top of that. And although the almost clairvoyant utility of good data can’t be overstated, numbers, graphs, and computers aren’t always right. Keep a close relationship with […]
From working with numerous publications and bloggers powered by WordPress, we understand one of the biggest challenges is converting their traffic into revenue without sacrificing the user experience. It’s certainly a delicate balance to strike. Littering your site with bait-and-switch paywalls and popups may generate some immediate cash flow, but at a significant cost to […]
Just as it seemed every crevice of the Internet was stuffed to the brim with every kind of marketing tactic — from video ads on YouTube to slyly inserted sponsored tweets in personal Twitter feeds — some marketers flipped the switch on online marketing and walked out the door. They walked to their neighborhood bar, ordered a […]
I’ll bet that since you’ve woken up today you’ve checked your email at least once. I’ll also bet that in that time you’ve checked your inbox, you’ve gotten at least one email along these lines: “Now available at 75% off…” “Get 15% off art prints, today only!” “70% off ends tomorrow!” In the ceaseless race […]
I was racking my brain trying to figure this online business thing out when I finally had my ah ha moment. I had spent thousands of hours and dollars learning all of the strategies, tips, tricks and tactics of so many online marketers, gurus and experts yet I was confused, frustrated and damn near ready […]
This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]
The contact form is a tremendously flexible tool to capture the intent of your audience. Whether you’re seeking feedback on your products & services or looking for new customers, contact forms are a staple of online business. Optimizing contact forms can be a critical step towards growing your business, so read on to learn a […]
Developers need to think about their business model before even making the app to make sure the user experience aligns with the chosen magnetization model. It is painfully obvious when ads don’t look native to the app.
Part 3 of our Google Analytics series. This part will be going over Behavior and Conversions. We want to just make things ridiculously easy for you to understand!
This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]
This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]
With more than 300 million users, LinkedIn is an excellent place to connect with others in your industry. Instead of attending networking meetings, chamber of commerce events and spending untold hours wining and dining those of influence in your field, you can now connect online in a matter of minutes. However, there are also some […]
For most companies, attracting and keeping top candidates is not as easy as it might sound. A Gallup poll on employee engagement showed that about 87% of employees are not fully engaged in their job. What this means for your business is that employee turnover is likely high for those employees who aren’t becoming engaged […]
If you or your business is planning to begin a pay-per-click advertising campaign, you should have a grasp on the key performance indicators (KPIs) that can offer all kinds of insight into how well your campaign is performing. By measuring these KPIs over time, you’ll be able to understand how performance is impacting your goals […]
Thought leadership is becoming quite the buzzword around the Internet these days, and for good reason. Thought leadership provides an entry point in the relationships between you and your customer base. Your customers decide what questions are important. Your answers can determine your overall level of authority. In this post, we explore what it means […]
Online marketers are often stretched thin with little extra time. According to Social Media Examiner, about 60% of marketers are on social media for more than six hours a week. Yet, no matter how busy they are, online marketers must stay up to date on the latest marketing trends in order to remain competitive. One […]
Internet marketing is like a high-wire balancing act. Figuring out what drives visitors to your site, what they do when they get there, and how you can increase conversion rates seems like an ongoing battle. Google Analytics is only one piece of this large business website puzzle. Figuring out ways to save time and increase […]
Many people don’t know that LinkedIn can be used for lead generation. They think it’s just a social networking site for professionals who want to find job opportunities. While this is one of the uses of the site, it’s not the only one. Many business owners are finding it’s a great way to establish relationships with consumers and turn them into buyers.
LinkedIn is a great place to share your skills, experience, and meet other professionals. It’s the best networking site for business owners, entrepreneurs, and executives online today. If you’ve started an account, but find yourself clueless on how to use LinkedIn to its full potential, keep reading.
You and your team will be visiting your website constantly. Whether it’s for updates, to check content changes, or just to admire the design, your team’s IP addresses are being counted as page hits to Google Analytics. Learning how to filter IPs in Google Analytics properly is a great way to reveal the actual metrics […]
Google Analytics is tremendously important for understanding the visitors that come to your website. Luckily, adding Google Analytics to WordPress is very straightforward. With three methods of installation, you’ll be collecting data in no time – even if you’re not familiar with editing code. Understanding How Analytics Works When you create your Google Analytics account, […]
I’ve been experimenting quite a bit with a few Facebook pages in the last month and have seen some very promising results. The example I’ll use is the Facebook page for RU Screw’d, a page targeted to the Rutgers University community. From September 01, 2014, when I started re-engaging the page, to October 10, 2014, I […]