In order to run a successful Amazon PPC campaign, you will want to make sure you cover all of the basics when setting it up. One of the most commonly forgotten campaign types is a Product Targeting Campaign. This type of campaign was introduced to the Amazon world to help sellers reach their potential customers […]
In order to run a successful and competitive Amazon PPC campaign, you need to have multiple strategies to help increase your sales. Optimizations play a crucial part in helping you do so. Now there are many different strategies and tools you can use to help improve your campaign, but today I will be focusing mainly […]
If you are like most people, you have either used or at least heard of the company Amazon. Started in 1994 by Jeff Bezos, Amazon very quickly became known for popularizing online shopping. Nearly twenty-five years later and Amazon is still at the top of the food chain when it comes to online shopping, but […]
Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]
Setting up your Amazon PPC campaigns with an optimal structure is just the beginning. Optimization of these campaigns is where the magic happens. However, many Amazon PPC experts, consultants, and even Amazon advertising agencies make the mistake of either not optimizing these campaigns at all or do it the wrong way. In either case, the […]
Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]
Hiring An Agency to manage your Amazon PPC Campaigns is a great business decision, as it helps you focus on growing your business. However, hiring an unfit agency partner can be equally counter-productive. While the primary goal of every Amazon seller out there (including you) is to sell as many products as possible with a […]
Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]
As a seller, you may find it easy to set up and run your ads on Amazon Advertising. However, unless you are optimizing ACoS (Advertising Cost of Sale) of your campaigns, you might find it easier to spend more than profit margin and make a net loss. Don’t be that seller, read on. So What […]