Why You Need to Hire an Amazon PPC Agency

Why You Need to Hire an Amazon PPC Agency

Amazon is one of the most popular eCommerce sites online. However, it also means that the selling environment is quite competitive. It’s a dominant online retailer that sells everything from basic toiletries to clothing to high-end electronics. As an entrepreneur, you will be excited because part of Amazon’s business is that it allows people to […]

How to Create an Amazon Store

How to Create an Amazon Store

So you have decided to open an Amazon store? Congratulations! Opening a store on Amazon can be a path towards great eCommerce selling success across multiple international markets. Many successful sellers have found lucrative business opportunities across Amazon marketplaces and have established long-term and profitable partnerships with manufacturers and other partners. What Is an Amazon […]

Why Advertise Your Amazon Products on Facebook?

Why Advertise Your Amazon Products on Facebook?

Brands are finding Amazon’s advertising platform to be a compelling destination for marketing products. Amazon is a place where shoppers buy stuff, as opposed to simply discovering or researching a product on Facebook and Google. Therefore, many brands find Amazon compelling compared to other platforms that aren’t directly connected to online checkouts since it can […]

Introduction to Amazon Sponsored Product Ads

Introduction to Amazon Sponsored Product Ads

Amazon advertising is very important. When you think of where people buy products, they go to Amazon. To get started as a seller, it’s really valuable to place your ads in front of these buyers. There are three types of ads on Amazon: Headline Search Ads, Sponsored Product Ads, and Display Product Placement Ads. The […]

What is Amazon Enhanced Brand Content?

What is Amazon Enhanced Brand Content?

Amazon Enhanced Brand Content is a premium content feature that allows sellers to modify a product description field of their branded ASINs with enhanced images and text. Brand owners are able to modify the product description with visually rich content to add enhanced images and text placement that convey a brand story EBC is still relatively […]

How to Use Negative Keywords for Amazon Ads

How to Use Negative Keywords for Amazon Ads

Do you know that it’s possible that your ads could be optimizing for irrelevant keywords? Thereby, increasing your clicks without converting sales. With Amazon PPC, you want every click to convert to a sale. If your ads are appearing to unrelated customer searches, then you’re spending money on keywords that aren’t associated with your products. […]

How to Use the Different Keyword Match Types on Amazon PPC

How to Use the Different Keyword Match Types on Amazon PPC

Keyword match types available with Amazon Ads are broad, phrase, and exact match types. These match types define how your keyword will be matched with search queries of your prospects to show your ads. Let’s take each of these match types individually and understand how they behave. Broad Match Type With Broad Match, your target […]

Simple Tips For Doing Amazon Keyword Research

Simple Tips For Doing Amazon Keyword Research

Amazon is the leading search engine for product searches. Many people use it for online shopping and researching products. Thus, as entrepreneurs, showing your product ads on right keyword searches is your best way to reach your target customers on Amazon. However, the only thing that you can’t control in marketing your products is on […]

How To Set Up a Product Targeting Campaign in Amazon PPC

How To Set Up a Product Targeting Campaign in Amazon PPC

In order to run a successful Amazon PPC campaign, you will want to make sure you cover all of the basics when setting it up. One of the most commonly forgotten campaign types is a Product Targeting Campaign. This type of campaign was introduced to the Amazon world to help sellers reach their potential customers […]

Amazon PPC Campaign Optimization Best Practices

Amazon PPC Campaign Optimization Best Practices

Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]

Amazon PPC Checklist For Amazon Sellers

Amazon PPC Checklist For Amazon Sellers

Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]