Understanding Amazon marketing strategies are vital to your sales. This is because many shoppers nowadays begin their product searches on Amazon. Thus, it’s not a surprise that Amazon dominates the e-commerce universe with more than 80% of the market share. From years ago, advertising on Amazon was an unexplored opportunity, but not anymore today. Many […]
The most important thing to know about shopping on Amazon is that customers don’t visit the site to “browse”, but they visit in order to check out a specific item. The best way to show up is to optimize your Amazon product listings using backend keywords. When they do, they should be able to find […]
Aside from keyword targeting, Amazon Product Targeting campaigns are another targeting option for Sponsored Products campaigns to help sellers reach their potential customers. It targets specific products or categories that feel similar to the product advertised. To target a product, the exact ASIN is used or a category of your choosing that is relevant / […]
Amazon Prime Day is one of the biggest retail holidays which shoppers look forward to. Prime Day is the “Black Friday” version of Amazon. Since Prime Day was launched, the sales throughout the years have grown significantly. In fact, Amazon revealed to have sold more than 175 million products from its 2019 Prime Day event! […]
With the tight competition of similar products on Amazon, it is important to be conscious of how to get your listings on top. Failing to do so can make a huge impact on your sales and impressions. One of the great Amazon seller mysteries is Amazon Sales Rank aka the Amazon Best Seller Ranking (BSR) […]
Setting up and running Amazon PPC Ads is easy if you’re an expert or you have a hired Amazon PPC Agency who will do it for you. It is also easier to throw money down on your Amazon PPC campaign and not making enough sales or money out of it. Just like in setting up […]
Amazon is the new Google in terms of product searches. It allows you to advertise your product to these “Ready-to-buy” users searching for products. Thus, more and more Amazon sellers are discovering this opportunity and advertising on Amazon which resulted in increased competition. So if you have products that you want to sell and advertise, […]
Amazon is one of the most popular eCommerce sites online. However, it also means that the selling environment is quite competitive. It’s a dominant online retailer that sells everything from basic toiletries to clothing to high-end electronics. As an entrepreneur, you will be excited because part of Amazon’s business is that it allows people to […]
So you have decided to open an Amazon store? Congratulations! Opening a store on Amazon can be a path towards great eCommerce selling success across multiple international markets. Many successful sellers have found lucrative business opportunities across Amazon marketplaces and have established long-term and profitable partnerships with manufacturers and other partners. What Is an Amazon […]
Brands are finding Amazon’s advertising platform to be a compelling destination for marketing products. Amazon is a place where shoppers buy stuff, as opposed to simply discovering or researching a product on Facebook and Google. Therefore, many brands find Amazon compelling compared to other platforms that aren’t directly connected to online checkouts since it can […]
Amazon advertising is very important. When you think of where people buy products, they go to Amazon. To get started as a seller, it’s really valuable to place your ads in front of these buyers. There are three types of ads on Amazon: Headline Search Ads, Sponsored Product Ads, and Display Product Placement Ads. The […]
Amazon Enhanced Brand Content is a premium content feature that allows sellers to modify a product description field of their branded ASINs with enhanced images and text. Brand owners are able to modify the product description with visually rich content to add enhanced images and text placement that convey a brand story EBC is still relatively […]
Do you know that it’s possible that your ads could be optimizing for irrelevant keywords? Thereby, increasing your clicks without converting sales. With Amazon PPC, you want every click to convert to a sale. If your ads are appearing to unrelated customer searches, then you’re spending money on keywords that aren’t associated with your products. […]
Keyword match types available with Amazon Ads are broad, phrase, and exact match types. These match types define how your keyword will be matched with search queries of your prospects to show your ads. Let’s take each of these match types individually and understand how they behave. Broad Match Type With Broad Match, your target […]
Amazon is the leading search engine for product searches. Many people use it for online shopping and researching products. Thus, as entrepreneurs, showing your product ads on right keyword searches is your best way to reach your target customers on Amazon. However, the only thing that you can’t control in marketing your products is on […]
In order to run a successful Amazon PPC campaign, you will want to make sure you cover all of the basics when setting it up. One of the most commonly forgotten campaign types is a Product Targeting Campaign. This type of campaign was introduced to the Amazon world to help sellers reach their potential customers […]
In order to run a successful and competitive Amazon PPC campaign, you need to have multiple strategies to help increase your sales. Optimizations play a crucial part in helping you do so. Now there are many different strategies and tools you can use to help improve your campaign, but today I will be focusing mainly […]
If you are like most people, you have either used or at least heard of the company Amazon. Started in 1994 by Jeff Bezos, Amazon very quickly became known for popularizing online shopping. Nearly twenty-five years later and Amazon is still at the top of the food chain when it comes to online shopping, but […]
Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]
Setting up your Amazon PPC campaigns with an optimal structure is just the beginning. Optimization of these campaigns is where the magic happens. However, many Amazon PPC experts, consultants, and even Amazon advertising agencies make the mistake of either not optimizing these campaigns at all or do it the wrong way. In either case, the […]
Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]
Hiring a digital agency to manage your Amazon PPC Campaigns is a great business decision, as it helps you focus on growing your business. However, hiring an unfit agency partner can be equally counter-productive. While the primary goal of every Amazon seller out there (including you) is to sell as many products as possible with […]
Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]
As a seller, you may find it easy to set up and run your ads on Amazon Advertising. However, unless you are optimizing ACoS (Advertising Cost of Sale) of your campaigns, you might find it easier to spend more than profit margin and make a net loss. Don’t be that seller, read on. So What […]