Should You Invest More on Digital Marketing vs a Sales Team

Should You Invest More on Digital Marketing vs a Sales Team

Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]

Amazon PPC Checklist For Amazon Sellers

Amazon PPC Checklist For Amazon Sellers

Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]

Anatomy of a Google Expanded Text Ad + Ad Extensions

Anatomy of a Google Expanded Text Ad + Ad Extensions

Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone!  With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]

How do PPC agencies charge?

How do PPC agencies charge?

Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]

How to Calculate Adwords PPC Budget Forecast

How to Calculate Adwords PPC Budget Forecast

Marketing managers usually rely on their agency partner to get PPC budget forecast, and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]

Five Things You Need To Know About Facebook Advertising

Five Things You Need To Know About Facebook Advertising

Sure Facebook is the go to place for sharing biting memes when someone needs to vent about his or her ex, but now that Facebook is becoming a crucial marketing tool, businesses need to understand the marketing side of Facebook and what the best practices are for advertising on this platform. The great things about […]

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