Introduction to Amazon Sponsored Product Ads

Introduction to Amazon Sponsored Product Ads

Amazon advertising is very important. When you think of where people buy products, they go to Amazon. To get started as a seller, it’s really valuable to place your ads in front of these buyers. There are three types of ads on Amazon: Headline Search Ads, Sponsored Product Ads, and Display Product Placement Ads. The […]

Introduction to Microsoft Ads

Introduction to Microsoft Ads

Most businesses are fighting over for paid search advertising on Google Ads. Due to Google’s massive online presence and large search volume, it’s a no-brainer that many advertisers resort to Google Ads to get their brands known.  But, don’t you think we’re forgetting something? Ah! Microsoft PPC!  I get it, most of us don’t think […]

What are the Different Facebook Ad Types?

What are the Different Facebook Ad Types?

Facebook has the largest number of active users online. With over 2.4 billion users, business owners and startups capitalize this huge target audience to get their brand known in the market. As a business owner, it can be overwhelming learning the types of ads Facebook can offer, but with the right knowledge and targeting in […]

The Best Data Connectors for Google Data Studio

The Best Data Connectors for Google Data Studio

It doesn’t matter what killer PPC strategies you employ, how unique your funnel is, what growth hacks you’ve implemented or how sexy your Facebook ads are.  Unless you have the tools (and skills) necessary to show off the fruits of your labor viz a viz reporting, nobody cares!!! In our quest to move our entire […]

Simple Tips For Doing Amazon Keyword Research

Simple Tips For Doing Amazon Keyword Research

Amazon is the leading search engine for product searches. Many people use it for online shopping and researching products. Thus, as entrepreneurs, showing your product ads on right keyword searches is your best way to reach your target customers on Amazon. However, the only thing that you can’t control in marketing your products is on […]

How to Successfully Publish Your First Facebook Ad

How to Successfully Publish Your First Facebook Ad

Facebook is no longer just a simple social media website, it is now considered one of the biggest companies worldwide. With 2.38 billion active users around the globe, big and small businesses alike, would like to get a piece of market share inside this social media giant.  Facebook is now the second-largest online advertising platform […]

The Right Ways To Test PPC Ads

The Right Ways To Test PPC Ads

Split Testing, also known as A/B testing, once explained is very simple. One of the great things about split testing PPC ads is that it is easy to do – as long as you understand the protocol in conducting these tests. Once you have the foundation, you will be able to start impressing your clients with […]

99 Resources For Facebook Ads Beginner

99 Resources For Facebook Ads Beginner

Are you a beginner when it comes to advertising on Facebook? Not quite sure where to begin? If you answered yes to either of these questions, this article will be perfect for you. The world of Facebook advertising can be incredibly confusing and quite discouraging if you don’t know its main aspects. The good thing […]

How to Find Your Competitors’ Facebook Ads

How to Find Your Competitors’ Facebook Ads

Wouldn’t it be nice if you could have access to a library showcasing your competitors’ active and inactive Facebook ads? Imagine you were also able to see what ages, gender, and location the ads were most effective. Seems unlikely right? Wrong! Thanks to a new venture into transparency, Facebook has made it super easy to […]

Amazon PPC Campaign Optimization Best Practices

Amazon PPC Campaign Optimization Best Practices

Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]

Should You Invest More on Digital Marketing vs a Sales Team

Should You Invest More on Digital Marketing vs a Sales Team

Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Are Facebook Ads Effective to Advertise Amazon Product Listings?

Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]

Amazon PPC Checklist For Amazon Sellers

Amazon PPC Checklist For Amazon Sellers

Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]

Anatomy of a Google Expanded Text Ad + Ad Extensions

Anatomy of a Google Expanded Text Ad + Ad Extensions

Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone!  With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]

How do PPC agencies charge?

How do PPC agencies charge?

Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]

How to Calculate Adwords PPC Budget Forecast

How to Calculate Adwords PPC Budget Forecast

Marketing managers usually rely on their agency partner to get PPC budget forecast and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]

Five Things You Need To Know About Facebook Advertising

Five Things You Need To Know About Facebook Advertising

Sure Facebook is the go to place for sharing biting memes when someone needs to vent about his or her ex, but now that Facebook is becoming a crucial marketing tool, businesses need to understand the marketing side of Facebook and what the best practices are for advertising on this platform. The great things about […]

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