Split Testing, also known as A/B testing, once explained is very simple. One of the great things about split testing PPC ads is that it is easy to do – as long as you understand the protocol in conducting these tests. Once you have the foundation, you will be able to start impressing your clients with […]
Wouldn’t it be nice if you could have access to a library showcasing your competitors’ active and inactive Facebook ads? Imagine you were also able to see what ages, gender, and location the ads were most effective. Seems unlikely right? Wrong! Thanks to a new venture into transparency, Facebook has made it super easy to […]
Setting up and running Amazon PPC Campaigns is designed to be easy. However, getting the performance out of these campaigns at a profitable ACoS requires knowledge and expertise about Amazon advertising and a process driven approach. Here are some best practices to get you started: Make Use Of Both Automatic And Manual Campaign Types Both […]
Setting up your Amazon PPC campaigns with an optimal structure is just the beginning. Optimization of these campaigns is where the magic happens. However, many Amazon PPC experts, consultants, and even Amazon advertising agencies make the mistake of either not optimizing these campaigns at all or do it the wrong way. In either case, the […]
Marketing leaders often face this dilemma – Should we invest more in improving our digital presence or hire more salesmen to get more sales? The answer couldn’t be more obvious for digital startups and tech-savvy marketers. However, we still have our old-school folks who still don’t see enough merit in improving digital presence and they […]
Have you considered advertising your Amazon products on Facebook? While advertising your products on Amazon is great, competition is increasing fast and driving CPCs and ACoS higher. Therefore, Amazon sellers must rethink their marketing strategy that goes beyond Amazon. Facebook offers a pretty diverse advertising platform and sellers can use this platform to quickly generate […]
Hiring An Agency to manage your Amazon PPC Campaigns is a great business decision, as it helps you focus on growing your business. However, hiring an unfit agency partner can be equally counter-productive. While the primary goal of every Amazon seller out there (including you) is to sell as many products as possible with a […]
So you have listed your products on Amazon and are expecting some sales to happen? That’s most likely not going to happen unless you do Amazon SEO or Amazon PPC or both to help sell your products. While Amazon PPC can cost you every time someone clicks on your listing, getting your products ranked organically […]
Google Tag Manager is a very handy tool to have installed on your site due to the ease at which codes for tracking pixels can be installed with it. The installation procedure can be pretty straight-forward but I have seen instances where it has been made out to be complicated. So here is a simple […]
Amazon Advertising is a blessing for Amazon Sellers. No other advertising platform offers ready-to-buy customers for your products and smart Amazon sellers are making a killing with Amazon PPC Ads. Search for anything on Amazon and chances are good that you will see at least 3 or more product listings marked as “sponsored product”. However, […]
As a seller, you may find it easy to set up and run your ads on Amazon Advertising. However, unless you are optimizing ACoS (Advertising Cost of Sale) of your campaigns, you might find it easier to spend more than profit margin and make a net loss. Don’t be that seller, read on. So What […]
Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone! With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]
Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]
Starting to run PPC ads on Google Adwords / Bing Ads is super easy. All you need is the intent and a few minutes from your schedule to setup an account with Google / Microsoft. Making sure these ads lead to the best results for your business might just not be so simple though. It […]
Marketing managers usually rely on their agency partner to get PPC budget forecast, and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]
Preparing a PPC Budget Forecast is an important step before starting campaigns, but often ignored or not taken seriously by both marketing managers as well as PPC agencies. This leads to unexpected results, misunderstanding between client and agency and chaos for the lack of better words. Here are the top 3 reasons why a PPC […]
Sure Facebook is the go to place for sharing biting memes when someone needs to vent about his or her ex, but now that Facebook is becoming a crucial marketing tool, businesses need to understand the marketing side of Facebook and what the best practices are for advertising on this platform. The great things about […]