Anatomy of a Google Expanded Text Ad + Ad Extensions

Anatomy of a Google Expanded Text Ad + Ad Extensions

Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone!  With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]

How do PPC agencies charge?

How do PPC agencies charge?

Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]

The 5 Best Adwords Paid Search Ad Examples in the Education Sector

The 5 Best Adwords Paid Search Ad Examples in the Education Sector

Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations.  So along with optimizing and improving on other parameters […]

When and When Not to Use Phrase Match Keywords in AdWords?

When and When Not to Use Phrase Match Keywords in AdWords?

Congratulations!   The fact that you are seeking to know when phase match should be used leads me to believe that you are looking for ways to improve the targeting / results of your PPC campaigns. …or at least you are trying to understand if phrase match should be used. There is, and always has […]

How to SSH to EC2 Instance on AWS (for Beginners)

How to SSH to EC2 Instance on AWS (for Beginners)

This is a post for all those beginners just starting off with AWS. I know how frustrating it is to just get beginner level help in an environment where everyone seems to be a server ops expert. So let’s discuss how to access your new server via SSH. Wait, why the heck would a beginner ever SSH […]

July 4th Sale – Take 50% Off WordPress Plugins

July 4th Sale – Take 50% Off WordPress Plugins

It’s Friday, and July 4th is almost here! In celebration for the holidays and to thank all of our loyal fans and supporters, we’re having a 5-day sale where you can get 50% OFF WordPress plugins, or get the most value by signing up for the monthly or annual subscription to our All Access Product Pass […]

Summer Email Marketing

Summer Email Marketing

It just hit me yesterday that Summer’s right around the corner which means that for many businesses, it’s time to step up their marketing. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. A schedule allows you to consider upcoming holidays, events and special […]

We’ve Acquired Triberr – A Platform for Amazing Content Creators

We’ve Acquired Triberr – A Platform for Amazing Content Creators

We’re excited to announce the acquisition of Triberr, an early innovator and in the content and influencer marketing space. I’ve had the pleasure of working closely with its founders – Dino and Dan – in the past and they’ve clearly built an amazing community and platform. Our team is anxiously looking forward to working on […]

How to Retrieve Data Using the WordPress API

How to Retrieve Data Using the WordPress API

This post will go over the basics about how to use the new WordPress API to retrieve data from your site.  If you have not already read our introductory posts you can do so here. The WordPress API can be used in many ways but within this blog post we will describe ways to retrieve basic […]

What is REST and how is it used in a API?

What is REST and how is it used in a API?

This post is a high-level overview of the REST protocol used in many APIs. What is REST? Representation State Transfer (REST), as defined by Wikipedia, is the software architectural style of the World Wide Web that uses a coordinated set of constraints, applied to the design of components in a distributed hypermedia system, which can lead to a higher-performing and more maintainable software […]

What is an API and Why is it Useful?

What is an API and Why is it Useful?

This post is a high-level overview of APIs, what they do, why they are useful and how they are used.  After reading this you will have a better understanding of the acronym API. What is an API? An Application Programming Interface (API), as defined by Wikipedia, is a set of routines, protocols, and tools for building software and applications.  In […]

Best WordPress Polling Plugins

Best WordPress Polling Plugins

Do you understand what your readers really want? It’s easy to fall into the trap of assuming your readers think just like you do. Assuming things about your audience can be a critical mistake when creating content and products because your audience may not even want it. Besides tracking your audience with analytics, directly adding a polling plugin […]

Social Media Automation: How to Effortlessly Scale Social Growth with WordPress

Social Media Automation: How to Effortlessly Scale Social Growth with WordPress

It’s practically common sense now: sharing new and old content on social media is a cornerstone in driving traffic to your site, improving your reach as an influencer, and establishing yourself as an expert in your industry. It’s easier said than done, especially for small businesses and solopreneurs with dozens of daily responsibilities that come before […]

10 Must-Have WordPress Plugins for Business

10 Must-Have WordPress Plugins for Business

Whether you’re at the helm of a budding eCommerce business or growing the latest and greatest online community, you need top-quality plugins at the core of your operation in order to maximize your progress and safeguard your operation. We highly recommend these 10 plugins for your website and trust them with our own sites as well. […]

Web Design: How to Combine SEO Value and User Experience

Web Design: How to Combine SEO Value and User Experience

Web designers and digital marketers are entering an interesting new phase. Long gone are the days when keyword-stuffed landing pages would ensure organic page rankings. SEO is shifting and, with it, are the tactics web builders must use to ensure the highest organic potential without sacrificing user-friendliness. Luckily, there are a few concepts and tactics […]

How Much Does a Website Cost?

How Much Does a Website Cost?

When I’m speaking with potential clients, the inevitable question is “How much does a website cost?”. My answer is almost always: “it depends”. While this is never the answer anyone wants, it’s an important moment of education. When shopping for a new website, many do not understand how they could receive such a wide range of quotes. The freelancer living […]

Should You Choose Plain Text or HTML Emails?

Should You Choose Plain Text or HTML Emails?

I’ll bet that since you’ve woken up today you’ve checked your email at least once. I’ll also bet that in that time you’ve checked your inbox, you’ve gotten at least one email along these lines: “Now available at 75% off…” “Get 15% off art prints, today only!” “70% off ends tomorrow!” In the ceaseless race […]

How WordPress Scheduled Events Really Work

How WordPress Scheduled Events Really Work

This article will go into great detail about how WordPress scheduled events work and why they are different than Cron Jobs. Essentially WordPress Scheduled Events are DEPENDENT on site visits in order to execute while Cron jobs are not. Before I get into the details with WordPress Scheduled Events I want to go over Cron jobs […]

How to Add WordPress to Shopify: The Complete Integration Guide

How to Add WordPress to Shopify: The Complete Integration Guide

It’s no secret: WordPress.org is the most powerful CMS on the internet. Unfortunately, it’s Ecommerce plugins always leave something to be desired – even though WooCommerce is the largest eCommerce platform on the web. Shopify, a hosted eCommerce platform, excels in every facet of Ecommerce that WordPress falters but fails with its bulky and unintuitive […]

WordPress Do’s and Don’ts

WordPress Do’s and Don’ts

WordPress is a tricky beast, there’s no getting around it. If you’ve never used it before (and even if you were raised on it) there are still innumerable lessons to learn the hard way. Whether you spend hours researching why your content isn’t displaying on search engines (hint: it’s a little checkbox) or lose your hair when […]

What Developers Need to Build Your Website

What Developers Need to Build Your Website

A well-designed website is more than just a few pretty graphics and some content- it must function for your needs and for those of your visitors. A website developer should work with you to ensure that your site runs as seamlessly today as it does a year from now. Naturally your website will go through changes […]

How To Purge All Expired Transients in WordPress

How To Purge All Expired Transients in WordPress

Transients are extremely useful – most WordPress developers use them to cache frequently used data, but many don’t realize that transients aren’t automatically deleted once they expire and can slow down the site. If you are not 100% familiar with the WordPress Transient API then feel free to revisit the well documented WordPress codex entry. […]

Should You Self Host Your WordPress Website?

Should You Self Host Your WordPress Website?

Are you toying with the idea of moving your website from the free hosting service of WordPress.com to a self hosted WordPress site? More and more site owners are transitioning to self hosting because it allows for more flexibility with their site. The following are just a few benefits of leaving your free site behind and becoming […]

What to Expect from WordPress 4.2

What to Expect from WordPress 4.2

Though it may not be packed with new features, WordPress 4.2 offers key upgrades to the Theme and Plugin workflows, natively supports Han characters & emojis, and overhauled the Press This functionality. WordPress 4.2 is expected to launch April 22, but could be delayed if any issues are found with the recent release candidate. Customize, Preview, and […]

The Best WordPress Slider Plugins

The Best WordPress Slider Plugins

Professional imagery can drastically enhance your website’s aesthetic. If you have access to great imagery to supplement your branded content or if your customers rely on imagery to make decisions about their purchase, then adding a slider plugin to your website can improve conversions and website engagement. Luckily, there are a few great options for adding sliders to […]

The 10 Best WordPress Travel Themes

The 10 Best WordPress Travel Themes

People who use WordPress love it because of their ability to find a theme in just about any industry. Travel themes are no exception and they are readily available for WordPress sites, including ones for professional travel agencies, blogs and adventures. Although there are dozens upon dozens of possible themes for travel professionals, those below […]

Five Podcasts That Every Entrepreneur Should Subscribe To

Five Podcasts That Every Entrepreneur Should Subscribe To

Like blogging, the podcast has resurfaced as a wonderful marketing and educational tool that can help entrepreneurs, business owners and online marketers learn more and share more in their industry. The podcast brings experts right to your laptop with all of their experience, ideas and perspectives. Podcasts are helpful to the remote entrepreneur, because she […]

10 Best Sites for Free WordPress Themes

10 Best Sites for Free WordPress Themes

In the past, when you searched for free WordPress themes, a myriad of websites appeared providing links to less than reputable sites where you could download free themes. Back then, these would be filled with dangerous code that opened up your site to really bad things. Today, Google has gotten a lot smarter with their results and mostly allow only the sites that provide you with less spam and more reliable resources for themes. Here are a few places that you may want to consider:

The Web’s Best SEO Plugins

The Web’s Best SEO Plugins

Are you trying to get more eyes on your WordPress blog or website? If you feel like you aren’t getting the page views you think your site deserves, the problem could lie in how well your site is optimized for SEO. Fortunately, there are some great plugins that are designed to optimize your site to get visitors there who are searching for keywords related to your niche.

How to Hire a WordPress Developer

How to Hire a WordPress Developer

Are you ready to take your WordPress website up a notch? If you are ready to add some unique design and functionality to your site, it might be time to consider hiring a WordPress web developer. These developers have spent a lot of time learning and researching everything there is to know about WordPress, allowing them to develop outstanding, customized websites for their clients.

How to Speed Up WordPress: 10 Tips That Helped Me Get 300% Faster Speeds

How to Speed Up WordPress: 10 Tips That Helped Me Get 300% Faster Speeds

This post was written for us by Dimitry Apollonsky, technical founder of PSTML and successful Kickstarter fundraiser.  The speed of your website is important. Like really important. Without a fast website, your viewers will get frustrated and leave. Search engines will place your content lower in the search results – and your online experience just won’t […]

How to Filter IPs in Google Analytics

How to Filter IPs in Google Analytics

You and your team will be visiting your website constantly. Whether it’s for updates, to check content changes, or just to admire the design, your team’s IP addresses are being counted as page hits to Google Analytics. Learning how to filter IPs in Google Analytics properly is a great way to reveal the actual metrics […]

Startups, Sweatshirts, and the Art of Zen Ping Pong

Startups, Sweatshirts, and the Art of Zen Ping Pong

We had a ping pong table at our startup. It was a floor model, but it worked well enough for us. The idea was to have a space to get out of your own head; relax and play. I had practically never played ping pong in my life. Even watching those that did, I never felt […]

5 Plugins You Need for WordPress

5 Plugins You Need for WordPress

At the fundamental level, WordPress’ default installation allows you start publishing instantly. However, it leaves a few key components to be desired, especially when it comes to protecting your site against malicious intent. So, as you begin to build your WordPress website or audit your existing site, double check that you have each of these types […]

How to Add Google Analytics to WordPress

How to Add Google Analytics to WordPress

Google Analytics is tremendously important for understanding the visitors that come to your website. Luckily, adding Google Analytics to WordPress is very straightforward. With three methods of installation, you’ll be collecting data in no time – even if you’re not familiar with editing code. Understanding How Analytics Works When you create your Google Analytics account, […]