It’s everyone’s favorite time of the year: family, food, and big-time savings. This year at DraftPress, we’re launching our biggest sale of the year. In fact, the last time we offered this much savings was back in 2017. Rather than making you wait until Black Friday when you’re busy with family and gorging on too […]
Google Tag Manager is a very handy tool to have installed on your site due to the ease at which codes for tracking pixels can be installed with it. The installation procedure can be pretty straight-forward but I have seen instances where it has been made out to be complicated. So here is a simple […]
Are you advertising on Google Ads and wondering how the combination of expanded text ads and the many types of ad extensions will appear? You are not alone! With the high number of tests and improvements being pushed out by Google for Google Ads, almost every advertiser is intrigued by this thought at some time, […]
Good Question! This is one of the questions that always comes up when a business is looking for expert management of their PPC campaigns. And it is only natural for it to figure in the list of things to know for the business. Is it the only ‘important’ question? No (I most certainly hope not […]
When you do a meaningful comment on any blog, people will click over to your site if they like what you are saying. People who read your content and comments on your blog-posts will have an impression of your site so it possible that they will read future posts. When people engage with you on […]
Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations. So along with optimizing and improving on other parameters […]
I have over 10 G Suite accounts from various businesses. Of course, several of them are for businesses that have been either sold or closed, yet the emails are still valuable. Rather than have these extra Gmail accounts continue to incur unnecessary costs, I decided it was time to transfer emails from one Gmail account […]
Congratulations! The fact that you are seeking to know when phase match should be used leads me to believe that you are looking for ways to improve the targeting / results of your PPC campaigns. …or at least you are trying to understand if phrase match should be used. There is, and always has […]
The purpose of this document is to offer bid optimization guidelines for Adwords / Bing campaigns. This process should be followed at least once per week. This is the bare-minimum and analysts have flexibility on how many times the optimization process can be conducted. Definitions CPL = Cost Per Lead – the primary goal on […]
Sometimes a short post that helps others solve a problem is worth more than a 2,000-word epic post. On that note, today I’m going to give you the 1 line that you need to fix the permission error when SSH into Amazon EC2 instance. So for all the newbies to AWS who are dabbling in that complex […]
This is a post for all those beginners just starting off with AWS. I know how frustrating it is to just get beginner level help in an environment where everyone seems to be a server ops expert. So let’s discuss how to access your new server via SSH. Wait, why the heck would a beginner ever SSH […]
In my years spent working with clients on their AdWords account, I’ve come to this conclusion that every business owner needs to know: For some AdWords is the best possible channel to get the most focused, intent-based traffic and turn it into a lead machine. But for others, AdWords just isn’t right for their […]
It’s Friday, and July 4th is almost here! In celebration for the holidays and to thank all of our loyal fans and supporters, we’re having a 5-day sale where you can get 50% OFF WordPress plugins, or get the most value by signing up for the monthly or annual subscription to our All Access Product Pass […]
It just hit me yesterday that Summer’s right around the corner which means that for many businesses, it’s time to step up their marketing. If you aren’t approaching your summer email marketing campaigns with a schedule, then this summer may pass you by with dips in sales. A schedule allows you to consider upcoming holidays, events and special […]
We’re excited to announce the acquisition of Triberr, an early innovator and in the content and influencer marketing space. I’ve had the pleasure of working closely with its founders – Dino and Dan – in the past and they’ve clearly built an amazing community and platform. Our team is anxiously looking forward to working on […]
This post will go over the basics about how to use the new WordPress API to retrieve data from your site. If you have not already read our introductory posts you can do so here. The WordPress API can be used in many ways but within this blog post we will describe ways to retrieve basic […]
This post is a high-level overview of the REST protocol used in many APIs. What is REST? Representation State Transfer (REST), as defined by Wikipedia, is the software architectural style of the World Wide Web that uses a coordinated set of constraints, applied to the design of components in a distributed hypermedia system, which can lead to a higher-performing and more maintainable software […]
This post is a high-level overview of APIs, what they do, why they are useful and how they are used. After reading this you will have a better understanding of the acronym API. What is an API? An Application Programming Interface (API), as defined by Wikipedia, is a set of routines, protocols, and tools for building software and applications. In […]
Do you understand what your readers really want? It’s easy to fall into the trap of assuming your readers think just like you do. Assuming things about your audience can be a critical mistake when creating content and products because your audience may not even want it. Besides tracking your audience with analytics, directly adding a polling plugin […]
It’s practically common sense now: sharing new and old content on social media is a cornerstone in driving traffic to your site, improving your reach as an influencer, and establishing yourself as an expert in your industry. It’s easier said than done, especially for small businesses and solopreneurs with dozens of daily responsibilities that come before […]
Whether you’re at the helm of a budding eCommerce business or growing the latest and greatest online community, you need top-quality plugins at the core of your operation in order to maximize your progress and safeguard your operation. We highly recommend these 10 plugins for your website and trust them with our own sites as well. […]
Web designers and digital marketers are entering an interesting new phase. Long gone are the days when keyword-stuffed landing pages would ensure organic page rankings. SEO is shifting and, with it, are the tactics web builders must use to ensure the highest organic potential without sacrificing user-friendliness. Luckily, there are a few concepts and tactics […]
When I’m speaking with potential clients, the inevitable question is “How much does a website cost?”. My answer is almost always: “it depends”. While this is never the answer anyone wants, it’s an important moment of education. When shopping for a new website, many do not understand how they could receive such a wide range of quotes. The freelancer living […]
I’ll bet that since you’ve woken up today you’ve checked your email at least once. I’ll also bet that in that time you’ve checked your inbox, you’ve gotten at least one email along these lines: “Now available at 75% off…” “Get 15% off art prints, today only!” “70% off ends tomorrow!” In the ceaseless race […]
This article will go into great detail about how WordPress scheduled events work and why they are different than Cron Jobs. Essentially WordPress Scheduled Events are DEPENDENT on site visits in order to execute while Cron jobs are not. Before I get into the details with WordPress Scheduled Events I want to go over Cron jobs […]
It’s no secret: WordPress.org is the most powerful CMS on the internet. Unfortunately, it’s Ecommerce plugins always leave something to be desired – even though WooCommerce is the largest eCommerce platform on the web. Shopify, a hosted eCommerce platform, excels in every facet of Ecommerce that WordPress falters but fails with its bulky and unintuitive […]
The contact form is a tremendously flexible tool to capture the intent of your audience. Whether you’re seeking feedback on your products & services or looking for new customers, contact forms are a staple of online business. Optimizing contact forms can be a critical step towards growing your business, so read on to learn a […]
WordPress is a tricky beast, there’s no getting around it. If you’ve never used it before (and even if you were raised on it) there are still innumerable lessons to learn the hard way. Whether you spend hours researching why your content isn’t displaying on search engines (hint: it’s a little checkbox) or lose your hair when […]
If you’ve decided to choose a self-hosted publishing platform, you’ll need to host it somewhere. Hosting is how your web browser can load the pages you look at every day. All the layouts, colors, and data are stored on the web host’s server – now known as the cloud. There are three fundamental types of hosting: […]
A well-designed website is more than just a few pretty graphics and some content- it must function for your needs and for those of your visitors. A website developer including 99 Robots, one of the top-rated web developers in New York by DesignRush, should work with you to ensure that your site runs as seamlessly today […]
Transients are extremely useful – most WordPress developers use them to cache frequently used data, but many don’t realize that transients aren’t automatically deleted once they expire and can slow down the site. If you are not 100% familiar with the WordPress Transient API then feel free to revisit the well documented WordPress codex entry. […]
Are you toying with the idea of moving your website from the free hosting service of WordPress.com to a self hosted WordPress site? More and more site owners are transitioning to self hosting because it allows for more flexibility with their site. The following are just a few benefits of leaving your free site behind and becoming […]
Though it may not be packed with new features, WordPress 4.2 offers key upgrades to the Theme and Plugin workflows, natively supports Han characters & emojis, and overhauled the Press This functionality. WordPress 4.2 is expected to launch April 22, but could be delayed if any issues are found with the recent release candidate. Customize, Preview, and […]
Professional imagery can drastically enhance your website’s aesthetic. If you have access to great imagery to supplement your branded content or if your customers rely on imagery to make decisions about their purchase, then adding a slider plugin to your website can improve conversions and website engagement. Luckily, there are a few great options for adding sliders to […]
Any serious website owner needs to make sure that their site, and the valuable content it contains, is backed up. You never know when disaster could strike and quickly wipe your site off the internet. To keep that from happening, there are some things you need to keep in mind when you are planning a […]
People who use WordPress love it because of their ability to find a theme in just about any industry. Travel themes are no exception and they are readily available for WordPress sites, including ones for professional travel agencies, blogs and adventures. Although there are dozens upon dozens of possible themes for travel professionals, those below […]
Choosing a theme for your wedding website should not seem that difficult. However, there are so many themes available that it can seem overwhelming. Here are ten of the best wedding themes that are easy to use and provide a beautiful site.
Like blogging, the podcast has resurfaced as a wonderful marketing and educational tool that can help entrepreneurs, business owners and online marketers learn more and share more in their industry. The podcast brings experts right to your laptop with all of their experience, ideas and perspectives. Podcasts are helpful to the remote entrepreneur, because she […]
WordPress is rapidly becoming the most used and most popular content management system, and the demand for WordPress products is growing. If you have expert knowledge in WordPress, you may be able to turn it into a very profitable business.
In the past, when you searched for free WordPress themes, a myriad of websites appeared providing links to less than reputable sites where you could download free themes. Back then, these would be filled with dangerous code that opened up your site to really bad things. Today, Google has gotten a lot smarter with their results and mostly allow only the sites that provide you with less spam and more reliable resources for themes. Here are a few places that you may want to consider:
Are you trying to get more eyes on your WordPress blog or website? If you feel like you aren’t getting the page views you think your site deserves, the problem could lie in how well your site is optimized for SEO. Fortunately, there are some great plugins that are designed to optimize your site to get visitors there who are searching for keywords related to your niche.
The point of a website is to provide information to your visitors. Information comes from the text on your website pages and blog. While the text on your website pages doesn’t have to be updated often, your blog does. Actually, you should be adding a new post every day.
Are you ready to take your WordPress website up a notch? If you are ready to add some unique design and functionality to your site, it might be time to consider hiring a WordPress web developer. These developers have spent a lot of time learning and researching everything there is to know about WordPress, allowing them to develop outstanding, customized websites for their clients.
Photographers are creative people, so it is natural that they would enjoy a clean, attractive website to display their work. A website is the best way to quickly and easily display your work, your services, and all the aspects of your photography business. With the myriad of photography website themes available, it can become challenging […]
This post was written for us by Dimitry Apollonsky, technical founder of PSTML and successful Kickstarter fundraiser. The speed of your website is important. Like really important. Without a fast website, your viewers will get frustrated and leave. Search engines will place your content lower in the search results – and your online experience just won’t […]
You and your team will be visiting your website constantly. Whether it’s for updates, to check content changes, or just to admire the design, your team’s IP addresses are being counted as page hits to Google Analytics. Learning how to filter IPs in Google Analytics properly is a great way to reveal the actual metrics […]
We had a ping pong table at our startup. It was a floor model, but it worked well enough for us. The idea was to have a space to get out of your own head; relax and play. I had practically never played ping pong in my life. Even watching those that did, I never felt […]
At the fundamental level, WordPress’ default installation allows you start publishing instantly. However, it leaves a few key components to be desired, especially when it comes to protecting your site against malicious intent. So, as you begin to build your WordPress website or audit your existing site, double check that you have each of these types […]
Your website is at the core of your business. Whether you depend on Ecommerce sales or use it to showcase your latest projects, your website needs to be up to date and protected against malicious intent. You need experts to support your site and look after it for you – especially when things go wrong. […]
Google Analytics is tremendously important for understanding the visitors that come to your website. Luckily, adding Google Analytics to WordPress is very straightforward. With three methods of installation, you’ll be collecting data in no time – even if you’re not familiar with editing code. Understanding How Analytics Works When you create your Google Analytics account, […]