The Pros and Cons of Disqus vs. Native WordPress Comments

When you do a meaningful comment on any blog, people will click over to your site if they like what you are saying. People who read your content and comments on your blog-posts will have an impression of your site so it possible that they will read future posts. When people engage with you on […]

The 5 Best Adwords Paid Search Ad Examples in the Education Sector

Paid search ads have always served as an efficient outreach mechanism aimed at highlighting the presence of a product / service to users actively searching for the same. For entities focused on imparting education, these ads serve as an important factor influencing user perception and expectations.  So along with optimizing and improving on other parameters […]

How to Add UTM Parameters to Wufoo Form Submissions

How to Add UTM Parameters to Wufoo Form Submissions

I recently had to add UTM parameters to Wufoo Form Submissions for a client. They had a custom developed HTML site and were using a custom form that sent the submitted values to a Wufoo form (not the ideal implementation). After properly setting up their Wufoo form, I realized that several others were using Wufoo […]

How to Transfer Emails From One Gmail Account to Another?

I have over 10 G Suite accounts from various businesses. Of course, several of them are for businesses that have been either sold or closed, yet the emails are still valuable. Rather than have these extra Gmail accounts continue to incur unnecessary costs, I decided it was time to transfer emails from one Gmail account […]

When and When Not to Use Phrase Match Keywords in AdWords?

Congratulations!   The fact that you are seeking to know when phase match should be used leads me to believe that you are looking for ways to improve the targeting / results of your PPC campaigns. …or at least you are trying to understand if phrase match should be used. There is, and always has […]

How to Optimize Google AdWords Manual Bids Using Excel & AdWords Editor

The purpose of this document is to offer bid optimization guidelines for Adwords / Bing campaigns. This process should be followed at least once per week. This is the bare-minimum and analysts have flexibility on how many times the optimization process can be conducted. Definitions CPL = Cost Per Lead – the primary goal on […]

How To Grant User Access to Google Analytics

Google Analytics Access Team Members

Google Analytics allows you to grant access to other users so you can share traffic data or allow them to manage the account. User Account Levels Users / Clients can be added at an account, property, or view level. The level at which a user is added determines that user’s access. Account – At the account level, the access to ALL the […]

How to Fix Permission Error When SSH into Amazon EC2 Instance

Fix Permission Error When SSH into Amazon EC2 Instance

Sometimes a short post that helps others solve a problem is worth more than a 2,000-word epic post. On that note, today I’m going to give you the 1 line that you need to fix the permission error when SSH into Amazon EC2 instance. So for all the newbies to AWS who are dabbling in that complex […]

How to SSH to EC2 Instance on AWS (for Beginners)

SSH to EC2 Instance on AWS

This is a post for all those beginners just starting off with AWS. I know how frustrating it is to just get beginner level help in an environment where everyone seems to be a server ops expert. So let’s discuss how to access your new server via SSH. Wait, why the heck would a beginner ever SSH […]