How to Use Google Analytics – Goals and Attribution (Part 4 of 4)

This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]

How to Use Google Analytics – Audience and Acquisition (Part 2 of 4)

This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]

How to Use Google Analytics for Better Digital Marketing (Part 1 of 4)

This is a Google Analytics guide explained in multiple posts: How to Use Google Analytics for Better Digital Marketing (Part 1 of 4) How to Use Google Analytics – Audience and Acquisition (Part 2 of 4) How to Use Google Analytics – Behavior and Conversions (Part 3 of 4) How to Use Google Analytics – Goals […]

When to Fire a Customer

Fire A Customer

If you run your own business, you are likely to run into a difficult client at some point in the life of your company. However, knowing if the customer is difficult enough to walk away from or if you should try to maintain the relationship can be an excruciating decision. According to the Chartered Institute […]

Things You Should NEVER Do On LinkedIn

Best Practices

With more than 300 million users, LinkedIn is an excellent place to connect with others in your industry. Instead of attending networking meetings, chamber of commerce events and spending untold hours wining and dining those of influence in your field, you can now connect online in a matter of minutes. However, there are also some […]

How to Promote Your Corporate Culture Online

corporate culture

For most companies, attracting and keeping top candidates is not as easy as it might sound. A Gallup poll on employee engagement showed that about 87% of employees are not fully engaged in their job. What this means for your business is that employee turnover is likely high for those employees who aren’t becoming engaged […]

Pay-Per-Click: Understanding the KPIs

If you or your business is planning to begin a pay-per-click advertising campaign, you should  have a grasp on the key performance indicators (KPIs) that can offer all kinds of insight into how well your campaign is performing. By measuring these KPIs over time, you’ll be able to understand how performance is impacting your goals […]

What It Means to Be a Thought Leader

99 Robots - Thought Leadership

Thought leadership is becoming quite the buzzword around the Internet these days, and for good reason. Thought leadership provides an entry point in the relationships between you and your customer base. Your customers decide what questions are important. Your answers can determine your overall level of authority. In this post, we explore what it means […]