7 Steps Every Business Owner Can Take To Increase Brand Awareness
I am a big advocate of branding, and cannot express enough how important brand awareness is to your business. However, this is a big obstacle to tackle, and if you’re looking to boost your brand awareness it can seem a little daunting and confusing at first. But don’t worry. Keep reading and I’ll show you […]
Pay-Per-Click: Understanding the KPIs
If you or your business is planning to begin a pay-per-click advertising campaign, you should have a grasp on the key performance indicators (KPIs) that can offer all kinds of insight into how well your campaign is performing. By measuring these KPIs over time, you’ll be able to understand how performance is impacting your goals […]
5 Podcasts Every Online Marketer Should Subscribe To
Online marketers are often stretched thin with little extra time. According to Social Media Examiner, about 60% of marketers are on social media for more than six hours a week. Yet, no matter how busy they are, online marketers must stay up to date on the latest marketing trends in order to remain competitive. One […]
How to Use LinkedIn for Lead Generation
Many people don’t know that LinkedIn can be used for lead generation. They think it’s just a social networking site for professionals who want to find job opportunities. While this is one of the uses of the site, it’s not the only one. Many business owners are finding it’s a great way to establish relationships with consumers and turn them into buyers.
How to Grow and Manage Your LinkedIn Community
LinkedIn is a great place to share your skills, experience, and meet other professionals. It’s the best networking site for business owners, entrepreneurs, and executives online today. If you’ve started an account, but find yourself clueless on how to use LinkedIn to its full potential, keep reading.
