SaaS | Lead Generation
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. On Facebook & Instagram, there are endless possibilities for the audiences you can reach. There are just so many active users. So there is no better resource for being able to create a funnel from start to finish than Facebook Ads. It is that simple.
Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
Not necessarily, but there are many types of businesses that are perfect for Facebook Ads. So make sure that you speak to us about that before. Facebook Ads especially work well if you are already building up a positive social media presence. Often, Facebook Ads work best when they are a part of a broader marketing funnel.
Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that the offer is already converting.
You should work with an agency that has experience. A full-service Facebook Ads agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.
The purpose of Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
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