Bloginity’s focus on a blend of culture and fashion produces very stunning and creative imagery that accompanies their articles. We wanted to create a user experience where this original content was the focus, rather than the website itself.
This singular motive drew us towards the blog layout over and over again. Casting aside distracting sliders, mosaics, and a variety of rows, we kept Bloginity’s website pure – allowing their readers to digest content seamlessly.
One cornerstone of Bloginity’s revenue stream is advertising, so the new design needed to address this critical component. In order to support standard IAB sizes and maximize click-through rates we positioned ad space below the header and atop the sidebar.