Project Overview is an online magazine that offers a unique mix of fashion & culture as well as bespoke stories written by some of today’s most influential creatives. Now catering to over 2 million readers per month and cited in the WordPress showcase as one of the top News, Culture, and Entertainment websites, Bloginity is the quintessential model for 99 Robot’s web design & development methodology.

Our Approach

Bloginity came to 99 Robots having outgrown standard website templates in the hope of finding something unique that would cater to their brand. We focused on a lean blog style layout that allows their readers to focus on one article at a time – and allows for maximum ad visibility.

Project Implementation

Bloginity’s focus on a blend of culture and fashion produces very stunning and creative imagery that accompanies their articles. We wanted to create a user experience where this original content was the focus, rather than the website itself.

This singular motive drew us towards the blog layout over and over again. Casting aside distracting sliders, mosaics, and a variety of rows, we kept Bloginity’s website pure – allowing their readers to digest content seamlessly.


Advertising Ready

One cornerstone of Bloginity’s revenue stream is advertising, so the new design needed to address this critical component. In order to support standard IAB sizes and maximize click-through rates we positioned ad space below the header and atop the sidebar.


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