Leadinary is a lead generation SaaS platform that helps businesses find and contact local business leads.
Leadinary, a newcomer in the local lead generation space had built an initial version of their SaaS app that they wanted to launch, but needed the full marketing package, including a complete branding package and a new marketing website.
Our team of designers, copywriters, and marketers worked together to create a compelling logo and brand style. Then worked on the website design and copy for the marketing website targeted at getting users to sign up and try the app.
As a business focusing on local leads and a specific location, we wanted to design a logo that felt location-based and explored several options around the idea of the location pin.
As a SaaS, we wanted to develop a color palette that felt trustworthy, modern, and bold with an eye-catching Primary CTA color to help drive conversions.
Since Leadinary focuses on lead generation for B2B clients, we decided to keep the marketing website concise and to the point with the main focus being on the homepage to both educate and encourage users to get started.
For SEO purposes, we chose to keep the Knowledge Base / Help Docs inside the marketing website on the main domain so that users can easily find the help they need both via Google and searching inside the Help Center.
To implement the marketing site, we used WordPress and the Elementor Website builder to enable content updates on the entire site without the need of a developer so that their development team could focus on building new features for the SaaS.
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Increase in Users of the website
Increase in Pageviews as people explored the new site
of website traffic explored Eariously beyond typical Homepage / Landing page visits
Decrease in the average Bounce Rate on the site
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