The question, “Why should we advertise on our own brand name on AdWords?”, comes up quite frequently. It is quite logical on the part of a business owner / manager to have an uneasy feeling when paying for clicks on their own brand name. Hell, it gets even more difficult to digest when you rank […]
Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]
In our 2015 WordPress Report on Power User Trends we discovered that the most prevalent activity for respondents – even more commonplace than doing search engine optimization or UI/UX design – was writing content. Despite spending so much time and so many resources on creating content, respondents still reported that increasing traffic was their biggest challenge. […]
Good data has a big mouth. That big mouth will tell you everything you wanted to know, information you didn’t think you needed, plus a little extra on top of that. And although the almost clairvoyant utility of good data can’t be overstated, numbers, graphs, and computers aren’t always right. Keep a close relationship with […]
From working with numerous publications and bloggers powered by WordPress, we understand one of the biggest challenges is converting their traffic into revenue without sacrificing the user experience. It’s certainly a delicate balance to strike. Littering your site with bait-and-switch paywalls and popups may generate some immediate cash flow, but at a significant cost to […]
Just as it seemed every crevice of the Internet was stuffed to the brim with every kind of marketing tactic — from video ads on YouTube to slyly inserted sponsored tweets in personal Twitter feeds — some marketers flipped the switch on online marketing and walked out the door. They walked to their neighborhood bar, ordered a […]
Earlier this year it was projected that in the coming months, if not already, WordPress would break the 50% market share threshold. It’s a monumental achievement for what first launched as a blogging tool, but has since evolved into a powerful content management system that powers sites like TechCrunch and Google Ventures. To support the […]
Developers need to think about their business model before even making the app to make sure the user experience aligns with the chosen magnetization model. It is painfully obvious when ads don’t look native to the app.
I’ve been experimenting quite a bit with a few Facebook pages in the last month and have seen some very promising results. The example I’ll use is the Facebook page for RU Screw’d, a page targeted to the Rutgers University community. From September 01, 2014, when I started re-engaging the page, to October 10, 2014, I […]
When starting a blog it is always important to think about what type of content you want in order to make sure you have an idea of the type of people you want to attract. I wanted to give an idea of what to expect on our blog.
Many people pick one topic or niche and just write everything they know or can find on it. We may go into a few topics that might not necessarily make sense with what we usually write about.