Should you be using Brand campaigns on AdWords?
The question, “Why should we advertise on our own brand name on AdWords?”, comes up quite frequently. It is quite logical on the part of a business owner / manager to have an uneasy feeling when paying for clicks on their own brand name.  Hell, it gets even more difficult to digest when you rank […]
4 Mistakes Your Pay-Per-Click Agency Is Making
Before we start to work with any potential clients, we make sure that we audit their existing Google AdWords account. We want to make sure we can truly add value and discover the biggest opportunities for improvement. Our client’s revenues range from $1M to $500M (sometimes less or more) in annual revenue and spending a […]
4 Tips to Increase Traffic to Your WordPress Content While You Sleep
In our 2015 WordPress Report on Power User Trends we discovered that the most prevalent activity for respondents – even more commonplace than doing search engine optimization or UI/UX design – was writing content. Despite spending so much time and so many resources on creating content, respondents still reported that increasing traffic was their biggest challenge. […]
A Guide to A/B Testing for Call-to-Action Messages
Good data has a big mouth. That big mouth will tell you everything you wanted to know, information you didn’t think you needed, plus a little extra on top of that. And although the almost clairvoyant utility of good data can’t be overstated, numbers, graphs, and computers aren’t always right. Keep a close relationship with […]
5 Ways to Monetize your WordPress Blog or Publication
From working with numerous publications and bloggers powered by WordPress, we understand one of the biggest challenges is converting their traffic into revenue without sacrificing the user experience. It’s certainly a delicate balance to strike. Littering your site with bait-and-switch paywalls and popups may generate some immediate cash flow, but at a significant cost to […]
6 Offline Marketing Tips to Help Drive Real Sales
Just as it seemed every crevice of the Internet was stuffed to the brim with every kind of marketing tactic — from video ads on YouTube to slyly inserted sponsored tweets in personal Twitter feeds — some marketers flipped the switch on online marketing and walked out the door. They walked to their neighborhood bar, ordered a […]
Three Trends that Define Elite WordPress Users
Earlier this year it was projected that in the coming months, if not already, WordPress would break the 50% market share threshold. It’s a monumental achievement for what first launched as a blogging tool, but has since evolved into a powerful content management system that powers sites like TechCrunch and Google Ventures. To support the […]
Different Types of Mobile Apps and 5 Mobile App Monetization Strategies
Developers need to think about their business model before even making the app to make sure the user experience aligns with the chosen magnetization model. It is painfully obvious when ads don’t look native to the app.
2 Simple Tactics to Increase Facebook Engagement and Followers
I’ve been experimenting quite a bit with a few Facebook pages in the last month and have seen some very promising results. The example I’ll use is the Facebook page for RU Screw’d, a page targeted to the Rutgers University community. From September 01, 2014, when I started re-engaging the page, to October 10, 2014, I […]
