The 5 Best Google Search Ads Examples in the Insurance Sector
It’s no secret that writing relevant and compelling text ads is the key to success of your paid search campaigns, for the following 3 reasons: Relevancy – writing text ads that include your target keywords improves relevancy and your ad relevance as users see an ad exactly about what they searched for. CTR – As […]
How to Calculate Adwords PPC Budget Forecast
Marketing managers usually rely on their agency partner to get PPC budget forecast and therefore miss the nitty-gritty of how it’s calculated. Reason? It might sound overwhelming if you are new to PPC Marketing and most PPC agencies would rather avoid this topic unless asked specifically. However, it doesn’t have to be this way. As […]
3 Reasons Why PPC Budget Forecast Is A Must For PPC Campaigns
Preparing a PPC Budget Forecast is an important step before starting campaigns, but often ignored or not taken seriously by both marketing managers as well as PPC agencies. This leads to unexpected results, misunderstanding between client and agency and chaos for the lack of better words. Here are the top 3 reasons why a PPC […]
How To Best Leverage Competitors Ads On Google Search
Writing relevant and compelling text ads is an important factor for the success of your paid search campaigns. However, this could be a challenging job for both you and your PPC agency for the following reasons: You as the marketing manager know your products or services well, however, you do not have expertise in writing […]
Target CPA vs Manual CPC Bidding – All You Need To Know
If you have been running PPC campaigns on Adwords, chances are you have come across this dilemma of choosing between Target CPA and Manual CPC bidding. These are two very different bidding methods in Adwords and therefore it’s important to know how they really work before we go into judging one over the other. Here […]
What Separates Great PPC Management Agencies From The Rest – Top 10 Differences
Many of the PPC Management Companies have worked with the biggest global brands showcased the most innovative case studies with outstanding results, and most of their previous clients swear by their work. Many even have verifiable references, so what separates the best ones from the rest? Hiring the right PPC Management Company out there is […]
The 5 Lies Marketing Automation Companies Tell You About PPC Agencies
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results and only 21% are satisfied as per a study by Jupiter Research, said Jon Miller, the VP of Marketo in a recent article on Search Engine Land. Although I haven’t got my hands on that research yet but […]
Why Should You (The Client) Own Your Adwords Account
While speaking to businesses about their PPC Agencies we often come across this painful scenario where the businesses do not own their Adwords accounts. Most of them realize this too late in the game i.e when they want to hire someone else to manage their PPC campaigns. The existing agency simply refuses to transfer the […]
Top 10 Reasons Why Your Adwords PPC Campaigns Failed
Have you burned money on Adwords PPC Campaigns without seeing much success? Spending on Google AdWords PPC campaigns increased 21 percent year over year in Q1 2017, up from 19 percent in Q4 2016 – SearchEngineLand Search Engines are growing strong (both Google and Bing) and therefore paid search advertising will continue to be one […]
