9x
Conversions
The amount of competition selling online is off the charts. The strategies used to sell services are different than selling products. At 99 Robots, we understand what eCommerce companies need to cut through the noise, build their brand, get sales, and lifetime customers through PPC ads. Step on up. You are about to embark on a journey and take your brand to the next level from one of the premier agencies specializing in eCommerce companies.
99 Robots is your PPC growth engine for ROI-focused eCommerce businesses
There are MANY reasons why your PPC ad campaigns didn’t work and it’s due to the following:
These are just some of the reasons why your ads didn’t generate more sales.
US consumers will spend nearly $1 Trillion on eCommerce this year. This number will only increase every year.
Advertising online to capture the attention of your customer is more important than ever. However, just pushing buttons on Google, TikTok, Facebook or Instagram ads is not going to cut it. You need the right strategy, all the correct moving parts, and the right advertising partner to pull it all together and make sure it performs.
At 99 Robots, we are your extended marketing team with a technical twist. There are MANY PPC ad agencies out in the wild. So what is the right PPC ad agency to work with?
Both types need to know the ins and outs of PPC ads.
But it takes being full-service to thrive with PPC ads. Why is that?
For example, at 99 Robots we have over 25 specialists on the team. Having an agency with a well rounded team can be very useful. For example, if an eCommerce brand needs to increase their average order value (AOV), the agency’s tech team is available to install and configure plug-ins and other features to help with up-sells. Having the website optimized for selling is vital to any PPC ad campaign. As a full service agency, the 99 Robots team consists of…
As a full-service PPC ads agency, we build customer journeys from scratch. We seek to have a productive PPC ads partnership with you.
We don’t want to just run your ads.
Why Us?
A better first question might be, why PPC? As mentioned earlier, there are a lot of companies selling products online. Many of them have brand recognition and are household names. Using PPC ads is the best way to get seen and climb above your competition. Doing so, require more than just pushing buttons. If not done right, as we have seen with many clients that have come to us, there is a lot of wasted money and time. This is not one of those “I’ll just do it myself” or get someone on my staff to figure it out” type situations. Most of the time, the results are disastrous as we have seen.
As a Google and Facebook Marketing Partner, over the years we have run hundreds of PPC ad accounts for all types of businesses. Whether it’s building a brand on Facebook, Instagram or TikTok, or being at the top of the search results on Google or Google Shopping, we have gone through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of businesses they have.
We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.
If your goal is to…
…PPC ads can and will work well for eCommerce if done right. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution. Our team has successfully tripled sales for eCommerce companies.
At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers. Along with years of experience managing ads for all different types of eCommerce companies.
Why do huge household brands that have been around for decades keep advertising? Because it works and if they don’t, their competition will, and over time, they’ll get pushed out to the back of the minds of consumers. With the internet and social media being such a big part of life, it’s a necessary platform to be on and also a great opportunity because unlike traditional advertising (i.e. magazines, billboards, etc) it can easily be measured so every dollar spent can be analyzed and a proper strategy built specifically to your brand.
We know many businesses that have struggled with PPC ads. 100% of the time was because they didn’t have the right team driving…
We have tried PPC ads. We can’t get any traction at all.
We have seen inconsistent success with PPC ads. There are a few good days, but many bad days.
We have grown our business a bit with PPC ads. However, we are missing the team to scale.
Our agency was giving us a lot of promises. They said they understood our eCommerce business but they didn’t. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Google Partner And Meta Business Partner
Google and Meta Business Partners are agencies that have demonstrated long-term skill and expertise with Google (including YouTube) or Facebook (including Instagram) Ads respectively. They have met Google and Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.
At 99 Robots, we are a Google and Meta Business Partners. We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.
What does it take to grow and scale a PPC ad account?
What are some of the PPC ad opportunities that typically excite us?
Growth Opportunities With Us
The incredible growth opportunities that effective PPC ad agencies embrace…
When it comes to eCommerce, sales don’t happen right away. It takes some time to build your brand recognition and find the right customer base. Building a brand and trust with customers takes time. Other factors also come into play such as, how much competition you have, the price of your product and finally, is your product something that people really want.
Rarely someone will see one ad and will convert at the first click. Ads need to be delivered to them regularly so that your brand is remembered. It can take up to 6 touch points for someone to see a brand before they recognize it.
With all the noise on social media these days, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click or abandoned cart that isn’t retargeted is a wasted.
Many remarketing strategies can work, from targeted ad copy to relevant display ads. Remarketing to website visitors and abandoned carts is vital to a solid strategy.
So good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology. This helps especially for coaches that have a unique target audience.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
For every campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on Facebook and other social media platforms. We take advantage of that fact.
With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Facebook and such varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.
The growth opportunities lay in targeting more and more specific segments. As a PPC ad agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted with products.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
It’s becoming more difficult to reach specific audiences on social media platforms such as Facebook, Instagram and TikTok. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.
We specialize in creating assets for coaches. After years of advertising in the space, we have curated a library of the best converting ads – static, video, or story. We know what converts best in the space!
Just because an ad doesn’t get a lot of clicks at first doesn’t mean failure. Just because the landing page doesn’t convert at first also doesn’t mean failure. It may simply mean that the ad angle is not quite right yet. Testing different angles such as product comparisons or how the product can make life easier are all part of the game.
There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals. There’s a science behind every word, every pain point being advertised. We make sure that your ideal customer avatar is who we are looking for when running ads.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your feed is different depending on the time of the day? WHEN ads are broadcast, it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook and even TikTok.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting the Ultimate Google Quality and Facebook Relevance Score is not only about having lower keyword costs. It’s about building a reputation with Google and Facebook.
That means no shortcuts. For Google, the search experience matters the most. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, Instagram and even TikTok, you need to articulate what people may not even know they are looking for yet.
With the internet, you’re not limited to just selling within the USA. YouTube is just as, if not more popular internationally. 66% of people in Germany used YouTube to develop a new hobby in 2020. 94% of people in India used YouTube to learn to do things themselves. These are just a couple of statistics that illustrate the potential of reaching audiences internationally.
A campaign that takes the best of International audiences can often be an untapped market on YouTube Ads. With a global ad campaign, you can reach valuable customers across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.
Video converts better than any other form of content. People love to see the product in action rather than just a still of it.
Brands using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?
When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.
You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.
So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.
We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.
YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent.
Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.
YouTube is a great platform where your video ads show the advantages of your product. For example, if you’re selling a knife, a great YouTube video ad could show how well the blade cuts, it’s durability and how it compares to other popular brands.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.
Back to our example of selling a knife. Having the your knife ad appear to relevant videos the person is searching for (such as a cooking video or recipe) is ideal.
Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.
The best way to make an impression with video ads is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.
We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the PPC ad process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.
Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.
Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.
When it comes to Facebook and Instagram, its algorithm and the advertiser share an exceptionally close relationship. “Estimated action rate” is an important piece of terminology on the platform.
Facebook determines your “estimated action rates” by several different factors.
Facebook’s algorithm believes that the number of actions taken on your ad will be high, and you’ll get a priority in the bidding war.
Apple’s iOS 14 is impacting how Facebook, Instagram TikTok, etc can receive and process conversion events from tools like the Facebook Pixel for example. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right?
Well, not necessarily. At 99 Robots we have been a proactive PPC ads agency by upping our creative and retargeting game and not relying on for example, just on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!
Case Studies
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
Selling a high-end product to new audiences while increasing ROI.
After thorough competitor analysis, account and ad audit, we launched cold and retargeting campaign strategy.
Increased sales, ROAS and ad spend. Increased spending from $150 to $1,000 per day at 2.9X ROAS (previously 1.7X).
9x
CPA Dropped By
30%
200%
Revenue Increase
Scaled From
$150 to $1000
Per Day
Scaling the ad account profitably and increasing the ROAS. Negative feedback and inventory issues were big challenges as well, some out of our team’s control.
Implemented a top, middle, and bottom of funnel strategy to help increase ROAS. Drafted remarketing and retargeting campaigns to increase the AOV and the ROAS. Aggressively tested out creatives (videos, GIFs, and static images) and new pockets of cold audiences.
Got the account back to being ROAS positive within 2 months of ad management. Increased overall AOV and implemented a proper prospecting and retargeting structure.
Positive ROAS Across Campaigns
CPA Dropped By
50%
2x
Net Profits
Increased Purchases From “New” Cold Audiences
Sample Ads
As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our eCommerce PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.
Here are some sample ads we have run for clients:
SHINELIFE
CURLS
TOP NOTCH NUTRITION
Our eCommerce PPC Process
Phase 01
Phase 02
Phase 03a
Phase 03b
Phase 04
Phase 05
Phase 06
Who Are We?
When we wrote about the importance of accessibility in a PPC ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this PPC ads partnership. They live in your PPC ad accounts.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and PPC ads.
We take being a Google and Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“99 Robots took my jewelry brand to the moon! I was floating around $300k sales a year… year after year. After 1 year working with 99 Robots, my revenue jumped to $1.4M a year!!”
Steph R.
“99 Robots took my jewelry brand to the moon! I was floating around $300k sales a year… year after year. After 1 year working with 99 Robots, my revenue jumped to $1.4M a year!!”
Steph R.
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. With PPC advertising, there are endless possibilities for the audiences you can reach. Target your ideal audiences using interests, behaviors or lookalike audiences. With platforms such as Facebook, Instagram, and TikTok, for example, there is no better time to advertise your brand.
Yes and no. Unoptimized campaigns with low relevance or quality scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
Generally speaking, PPC ads on Facebook, Instagram, or TikTok for example will work for most of eCommerce brands. Obviously, we are not magicians and can’t bypass a social media platform’s rules about banned products but PPC ads have been great for 99% of brands out there.
For example, a platform such as Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that your website is optimized to convert to sales and up-sells.
You should work with an agency that has experience, especially in building brands and eCommernce. A full-service PPC ad agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time. Better yet, an agency like 99 Robots who can help optimize your website to best convert.
The purpose of, for example, Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
If you have a customer or an email list, a lookalike audience is a good place to start. Platforms such as Facebook, Instagram, and TikTok also have a wide list of targetable interests and behaviors one could start from.
Running ads for a eCommerce brands is not everyone’s cup of tea. Since we have been in the space long enough to know exactly what strategy works and what doesn’t, it helps save thousands of dollars in ad spend.
It depends. If you already have a social media or organic following, you may see results within the first 2 weeks of running ads. For new brands, we recommend spending consistently and smartly for the first 3 months before seeing ROI positive results and sales.
The difference between an ad and an organic post on Google or Facebook shouldn’t be obvious.
With the right Google and Facebook Ads Partner, ads CAN feel organic.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
Google estimates through their economic impact research that a combination of Google Ads and search results in an 8:1 ROI. Sounds too good to be true? Not necessarily.
This is especially important on Facebook and Instagram since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
While nothing is guaranteed, this is a number that we’d love you to get to. We’ve done it before repeatedly and can you get there too. If we can go even higher than that, all the better.
Building Customer Journeys
Experience
Growth
If we are your PPC ads agency, here is our pledge to you:
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with PPC ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this PPC ads journey. We are excited to be your partner.
Digital space is robust and dynamic. There might be tons of important stuff your eCommerce business is missing out on.
Our seasoned digital marketers have been in the same space for the last 8+ years, helping eCommerce companies build their businesses and brands. We know the types of ads that will work for your business.
We will analyze your current business model, your client avatar, and your digital presence inside out and prepare an in-depth presentation focusing on:
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