Nexmo is Vonage’s Communications API offerings, providing products such as Voce over IP, SMS Messaging, Live Video, or Verification services.
Nexmo approached us to help them re-design their Blog and Customer Success Story sections of their website. The Blog needed an overhaul to help surface relevant content to each of their primary User Avatars (Developers, Product Managers, and Business Managers).
We designed a new blog website with the goals of providing clear Calls-to-Action for each audience type to increase conversion as well as increasing social engagement.
Keeping within the Nexmo Brand Guidelines, we created a new design that was focused on creating a data hierarchy that utilized three top-level categories for each of the Primary Use Cases to allow potential customers to find the category of data that was most relevant to them. We also utilized colors and iconography across the design to represent each of these parent categories to enable easy identification throughout the blog.
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Increase in Users of the website
Increase in Pageviews as people explored the new site
of website traffic explored Eariously beyond typical Homepage / Landing page visits
Decrease in the average Bounce Rate on the site
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