ProSight Specialty partnered with 99 Robots to implement a new and fresh website design that would help elevate it’s brand and position in the industry as well as improve the UX for potential customers to more easily find the type of insurance product that is right for them.
What We Did
Landing Page Design
Blog Page Development
ProSight was looking for a complete CMS solution that would be fully responsive and provide an excellent experience in both mobile and desktop browsers as well as allow their content team to edit the content as well as create a re-usable system of content layers that would allow the team to create new pages and content without any new development.
The design of the website was focused on funneling potential customers to the right specialty insurance policy and providing information on coverage options and additional related services, all targeted to converting a lead to contact for a quote.
We selected a Custom-Built Theme alongside the WordPress CMS as the best fit for modular expansion, ease of editing content, and excellent performance. We used Advanced Custom Fields as the framework to house all of the data for the custom layers that were developed.
Landing Page Builder
For the next phase of the project, ProSight needed a flexible system of reusable pre-styled content layers that would enable their team to easily create any number of landing pages to promote specific partnerships, associations, or audiences. We built a custom theme using WordPress Multisite and Advanced Custom fields to empower the ProSight team to create new landing pages within their brand style.
ProSight Direct Blog
In a subsequent phase of the project and to coincide with the launch of their ProSight Direct business targeted at providing insurance policies directly to individual professionals, we designed and developed a Blog aimed at providing quality content within related insurance niches to promote brand and product awareness.
Potential customers would need to easily navigate to the content category that applied to them. A custom Blog theme on the WordPress CMS was chosen for this website as it’s the perfect platform for a website focused on Blogging.