What We Did
Landing Page Design
Blog Page Development
The LMJ Brand needed to appeal to a wide range of audiences, including all types of customers from all walks of life who may receive a traffic ticket as well as attorneys so the design of the Brand needed to evoke trust, wisdom, and expertise in the legal system while still feeling modern.
To achieve this, we chose to combine elements of the scales of justice from the legal system with a modern, sans-serif font for the logo and a purple color palette to represent knowledge and independence.
Based on the few notes and sketches from the client as well as several key knowledge gathering sessions, we took the lead to design the Customer Journey and how the marketplace would work.
We defined the entire business process from submitting a Traffic summons all the way through to selecting an attorney to hire and created Business Process Flows using Swim Lanes to document the different entities involved and who would do what for all interactions in the marketplace.
We then took this information and created the Application and Data Architecture as well as the UX and Wireframes for the application so that we knew where all the information would be displayed and to create an intuitive experience for both types of users.