Thank you for taking a moment to fill out this worksheet. We dislike forms as much as you do. However, we value your brand and it’s aesthetic, so this step is necessary to focus on what you want. All sections are optional and are intended only to provide you with a structure for explaining the your brand, your audience, and the type of style and character that defines your brand. If you prefer to send us your own Request for Proposal or Logo Requirements Document we will be more than happy to work from those instead.
"*" indicates required fields
Wordmark:
A wordmark consists of the company name in a stylized type and may include small abstract or
pictorial elements. Famous examples include:
Pictorial Mark:
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples
include:
Abstract Mark
Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous
examples include:
Letterform Mark
Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples
include:
Character
A Character logo consists of a mascot to represent the brand. Famous examples include:
Web 2.0
Some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and
shadows. Famous examples include:
