Generated
5x
Conversions
99 Robots is your Instagram growth engine for ROI-focused businesses
Why Us?
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Meta Business Partner
The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.
Growth Opportunities With Us
Sometimes conversions don’t happen right away. There is a lot of lost potential in Instagram Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. But either way, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Instagram varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.
The growth opportunities lay in targeting more and more specific segments. As an Instagram Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted with products.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your newsfeed is different depending on the time of the day? WHEN ads are broadcast it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting the Ultimate Relevance Score is not only about having lower costs. It’s about building a reputation with Instagram.
Each ad in each ad set is associated with a Relevance Score. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Facebook Ads process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
The algorithm and the advertiser share an exceptionally close relationship on Instagram. “Estimated action rate” is an important piece of terminology on the platform.
Instagram determines your “estimated action rates” by several different factors.
If their algorithm believes that the number of actions taken on your ad will be high, you’ll get a priority in the bidding war.
Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.
The algorithm and the advertiser share an exceptionally close relationship on Facebook. “Estimated action rate” is an important piece of terminology on the platform. Facebook determines your “estimated action rates” by several different factors.
Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.
Case Studies
Filled up event seats, generated thousands of leads and webinar registrations at < $5 CPA.
Aggressively grow the account and generate online sales and brand awareness for offline stores.
Launched top, middle and bottom of funnel campaigns testing many type of creatives. Launched proper prospecting and retargeting campaigns.
Increased ROAS from 1.5X average to 3.5X average, increase sales and spend within 30 days.
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Who Are We?
The importance of accessibility in a client/agency partnership is important to success. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this Instagram Ads partnership. They live in your Facebook (Instagram) Ads account.
We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
We also create all of the images and videos. On Instagram and Facebook, this can be the most important asset to your ads. This can be the most important asset to your ads. Especially after iOS 14.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Instagram Ads.
We take being a Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
Sample Ads
TEDX MILEHIGH
RAIN EYE DROPS
CURLS
99 Robots is truly a master at their craft! They increased my sales 10 fold through Instagram Ads!!”
Maria G.
99 Robots is truly a master at their craft! They increased my sales 10 fold through Instagram Ads!!”
Maria G.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
This is especially important on Instagram since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
Building Customer Journeys
Experience
Growth
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