At 99 Robots, building your fully-optimized Facebook Ads presence is just the beginning. Step on up. You are about to embark on a journey to build out your marketing presence from A-Z.
We are an agile Facebook Ads agency and can customize our relationship with you in several different ways
As a full-service Facebook Ads agency, we build customer journeys from scratch. We seek to have a productive Facebook Ads partnership with you.
We don’t want to just run your ads.
Why Us?
Over the past decade, we have run hundreds of Facebook Ads accounts. We have gone through thousands of split tests. We can look back on this decade and say that we have learned a lot. Most of all, we have learned a lot about our clients.
We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.
If your goal is to…
…. Facebook Ads can work well. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution.
It’s not just about Facebook anymore, but about Instagram too. Oh, and complemented with Google Search (visit our Google PPC Services page for more information). The most effective campaigns work in tandem across different mediums. Facebook and Instagram are the catalysts for it all, but without embracing other mediums along with them, there are lost opportunities.
Many businesses can win with Facebook Ads, no matter the industry or size:
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Meta Business Partner
Business Partners are agencies that have demonstrated long-term skill and expertise with Facebook Ads. They have met Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.
At 99 Robots, we are a Meta Business Partner. We are proud of that distinction. That is quantitative proof that we do what we say.
What seems to get lost in the Facebook Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.
What does it take to grow and scale a Facebook Ads account?
What are some of the Facebook Ads opportunities that typically excite us?
Growth Opportunities With Us
Sometimes conversions don’t happen right away. There is a lot of lost potential in Facebook Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. But either way, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
For every campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on Facebook. We take advantage of that fact.
With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Facebook varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.
The growth opportunities lay in targeting more and more specific segments. As a Facebook Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted with products.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
It’s becoming more difficult to reach specific audiences on Facebook. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.
Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your newsfeed is different depending on the time of the day? WHEN ads are broadcast it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting the Ultimate Relevance Score is not only about having lower costs. It’s about building a reputation with Facebook.
Each ad in each ad set is associated with a Relevance Score. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
That means no shortcuts. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, you need to articulate what people may not even know they are looking for yet.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Facebook Ads process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
The algorithm and the advertiser share an exceptionally close relationship on Facebook. “Estimated action rate” is an important piece of terminology on the platform. Facebook determines your “estimated action rates” by several different factors.
If their algorithm believes that the number of actions taken on your ad will be high, you’ll get a priority in the bidding war.
Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.
Apple’s iOS 14 is impacting how Facebook can receive and process conversion events from tools like the Facebook Pixel. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right?
Well, not necessarily. At 99 Robots we have been a proactive Facebook Ads agency by upping our creative and retargeting game and not relying on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!
Case Studies
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
We quickly launched and iterated the campaigns for this coaching/business accelerator, intending to get as many webinar registrations as possible. Big-ticket items need excellent funnels, so that was a focus of ours in this campaign.
We helped scale up lead generation as well as decreased their cost per acquisition.
Leads
At a of CPL $5-6 (targeting business owners already doing 6 figures per month)
Campaign
Strategies
Generated Webinar registrations and created cold and retargeting strategies which produced post-webinar sales
Scaled Ads Into
Countries
Scaled ads initially in the US to other potential countries and generated qualified applications from Europe, Australia, Canada, etc
5X
Ads performance was targeted to be a minimum of 5X Return on Ad Spend
We launched multiple high to mid-ticket programs. We created ad assets, and ad copy and mapped out an entire launch strategy. Since the campaigns were already running, our actions were all based on optimization.
We optimized already running campaigns and brought down the CPL from $10 initially to $5 on average.
Monthly Revenue
Leads
Up To
$50K
4X
Min 4X ROAS on YouTube For Bosses Course
Phase 02
Phase 03
Phase 04
Phase 05
Phase 06
Who Are We?
The importance of accessibility in a client/agency partnership is important to success. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this Facebook Ads partnership. They live in your Facebook Ads account.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Facebook Ads.
We take being a Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
Sample Ads
As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our Facebook PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.
Here are some sample ads we have run for clients:
TEDX MILEHIGH
RAIN EYE DROPS
CURLS
“I don’t know how 99 Robots does it but they scaled my account within months. Something my internal marketing team couldn’t do. So I fired all of them.”
Dean H.
“I don’t know how 99 Robots does it but they scaled my account within months. Something my internal marketing team couldn’t do. So I fired all of them.”
Dean H.
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. On Facebook & Instagram, there are endless possibilities for the audiences you can reach. There are just so many active users. So there is no better resource for being able to create a funnel from start to finish than Facebook Ads. It is that simple.
Not necessarily, but there are many types of businesses that are perfect for Facebook Ads. So make sure that you speak to us about that before. Facebook Ads especially work well if you are already building up a positive social media presence. Often, Facebook Ads work best when they are a part of a broader marketing funnel.
Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that the offer is already converting.
You should work with an agency that has experience. A full-service Facebook Ads agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.
The purpose of Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
There are many potential audiences, locations, retargeting, placements, dayparting, and lookalike opportunities. In the end, knowing your audience and how they socialize on Facebook and Instagram will help with targeting.
Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.
Have a strong social media presence before running your ads. You have the opportunity to create a loyal audience on social media independently of ads, and having a legitimate presence is a starting point. After all, ads are not just a way to get purchases or leads. They are an avenue to building awareness and brand loyalty.
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Facebook Ads. It takes creativity and expertise to properly manage your Facebook Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Facebook Ads agency, not a reactionary one.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
This is especially important on Facebook and Instagram since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
Building Customer Journeys
Experience
Growth
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Facebook Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this Facebook Ads journey. We are excited to be your partner.
"*" indicates required fields
Copyright © 2024 | Terms & Conditions | Privacy Policy