Boost Your Sales by Maximizing Your Amazon Opportunity With An Agency You Can Trust To Take Your Amazon Sales Engine To The Moon

At 99 Robots, building your fully-optimized Amazon Advertising presence is just the beginning. Step on up. You are about to embark on a journey where we build out your marketing presence from A-Z.
99 Robots is your Amazon growth engine for ROI-focused businesses

We’ve generated over
$25M
IN REVENUE

We’ve generated over
7K
AMAZON ADS CAMPAIGNS

We have more than
8+
YEARS OF EXPERTISE

We’ve created over
1K
CLIENT ASSETS

Our Amazon Ads Services

We are an agile partner to Amazon sellers across the globe. We can customize our relationship with you in several different ways:
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Ongoing Amazon PPC Management

This is the most popular engagement that we have with our clients. Many of these clients have built their stores and have seen success with their products. These sellers are looking for an Amazon PPC agency to take things to the next level and keep ACoS to a minimum.

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Amazon A+ Content

We can create stunning A+ Content for sellers with brand registry to help your listings stand out from the competition and deliver the right message to shoppers.

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Amazon Store Setup & Management

Setting up an Amazon store to develop a trustworthy brand appeal with shoppers. We will design and manage your store to fit your branding and showcase your products. For established businesses that are trying to get a headstart in breaking their products into the Amazon ecosystem, this is a great plan to start with.

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Amazon SEO Services

Many sellers are looking to optimize their product listings for higher Amazon rankings. We offer very custom product copywriting services. Whether you're looking to revise existing product descriptions or optimize new products, our team will make sure they rank higher than ever before.

We will create and optimize your Amazon product listings and titles. Properly optimized listings, titles, and backend keywords will help rank higher in the search results so there is less dependence on paid ads.

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Product Photo Editing

If you provide high-quality images with white backgrounds, we can create lifestyle and explainer images for your listings. We can also edit your images to meet Amazon’s listing photo specifications.

What We Offer

The Amazon Ads Agency You Can Trust To Be A Full-Service Team

At 99 Robots, we are your extended marketing team with a technical twist. There are MANY Amazon Ads agencies out in the wild. So what is the right Amazon Ads agency to work with?
Both types need to know the ins and outs of Amazon Ads. But it takes being full-service to thrive with Amazon Ads. Why is that?

There is more to Amazon Ads than just advertisers.

There is more to Amazon Ads than just advertisers. For example, at 99 Robots we have over 25 specialists on the team. This team consists of…

We have the quantifiable proof of running successful Amazon Ads campaigns across many products

We have the quantifiable proof of running successful Amazon Ads campaigns across many products

Over the last decade, our team has built countless customer journeys.

We have consistently shattered revenue goals over and over again.

We offer the following Amazon Ads and listing services that give your products the promotion they deserve.

Our specialized teams work together to provide these deliverables:

Ongoing Campaign Tracking and Monitoring

Our account analysts do daily, weekly, and monthly manual optimizations.

Reporting

We provide a custom dashboard with the metrics you want to see on-demand.

Competitor Analysis

Thorough analysis of your industry competitors

Extensive Keyword Report

We analyze your product and competitors to compile a comprehensive list of the most relevant and high opportunity keywords related to your product.

Thorough Backend Search Terms

We provide strategic search term suggestions.

Optimized Product Title

Show up in search results and provide shoppers with what they need to know at a glance. We create titles to maximize keywords and conversions.

Professionally Crafted Bullet Points

We write each bullet point to portray key product selling points and contribute to keyword exposure in the organic search results.

Informative Product Description

We create simple clean and informative product descriptions that are key to winning the same over the competition.

A+ Content

Our designers will create stunning images to showcase your product and our copywriters will provide compelling descriptions to help easily showcase your product to shoppers to win the sale.

Amazon Store Audit

Let our team of experts audit your Amazon store to suggest improvements to the look and navigation to help increase sales. Just as you would not want a messy or confusing brick-and-mortar store, your Amazon store must be organized, informative, and easy to navigate.

Amazon Store

We create stores that display your products and product lines and our designers create compelling images that proudly showcase your brand.

…and more!

As a full-service Amazon Ads agency, we build customer experiences from scratch. We seek to have a productive Amazon Ads partnership with you. We don’t want to just run your ads.

We would love to speak with you to learn about your business and how it can rock on Amazon Ads.

Why Us?

Why 99 Robots For Amazon Ads?

As an official Amazon Service Provider, over the years we have run hundreds of Amazon accounts for sellers. Through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of products sold within the Amazon ecosystem.

We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.

If your goal is to…

  • Generate sales 
  • Decrease your advertising costs
  • Build brand awareness
  • Reach new target markets
  • All of the above
Whether your goals are accomplished in-house or with an agency, there needs to be beyond fundamental knowledge. There needs to be experience.

What Is The 99 Robots Advantage?

At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers. Along with years of experience managing ads for all different types of Amazon sellers.

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The Client Needs

Did You Know That People Who Click On Ads Are 50% More Likely To Make A Purchase?

Amazing, right?

However...

With all this promise for success, many businesses haven’t reached their Amazon Ads potential. Honestly, most other agencies aren’t hitting this potential for them either.

Why?

We know many businesses that have struggled with Amazon Ads. Not all the reasons are the same. They come to us because they know the potential of Amazon Ads. The only problem is that they haven’t reached this potential.
  • Some people have worked with an agency
  • Others have tried Amazon Ads in-house

They both come to us looking for help.

Here are some common outcomes of those that have given Amazon Ads the in-house try:

We have tried Amazon Ads. We can’t get any traction at all.
We have seen inconsistent success with Amazon Ads. There are a few good days, but many bad days.
We have grown our business a bit with Amazon Ads. However, we are missing the team to scale.

And for those that have gone the Amazon Ads agency route:

We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave.

Our agency was giving us a lot of promises. Their intentions seemed good when they were selling to us. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.

We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could write the ads. They said that they “don’t do that”. Well, that made us question things!
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.

The common thread for everyone that comes to us is…

“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”

Amazon Service Provider

For Amazon Ads Agencies, A Top Honor Is Being An “Amazon Service Provider”. What Does That Mean?

Not all agencies get chosen to become officially recognized Amazon Service Providers (SPN).

In the Amazon SPN program, we do more than just managing PPC campaigns, we have demonstrated we can create great product listings with compelling copy matters (including A+ Content and Store designs).

The ads get them to the listing. Once there, that’s where you have to sell them over your competitor. Most buyers look to reviews to decide to buy when on Amazon. If you lack the number of reviews your competitors have, your listings must then focus on the following:

  • You want to maximize your keyword exposure to rank as high as possible in organic search results.
  • You want to drive conversions by standing out above your competition and knowing what the shopper wants to close the sale.
  • Your listing needs to be clear, informative, and to the point. High-quality explainer images work best.
  • Stand out with A+ Content to showcase the features and branding of your products.
This is where 99 Robots’ skills and experience come into play. We’re not just pushing buttons. It takes much more than that for success.
Our Priorities

What Are Our Priorities As Your Agency When Selling On Amazon?

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Profit

The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.

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Accessibility

We are very easy to reach. You’ll know our names and we’ll know yours. Accessibility is the catalyst for all of the other good ideas that come to fruition. We are not just a vendor.

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Experience

We know the negative keywords to watch out for. Different industries require different approaches. Single keyword ad groups should not take long to build because the anticipation is already there. If something goes wrong, the solution should be known immediately.

Proactivity@1x

Proactivity

There is always something new just around the bend. When things come our way, we cannot be reactive. We need to anticipate trends, communicate, and execute them quickly.

Creativity@1x

Creativity

There is a sea of competition selling products on Amazon. However, there isn’t a lot of creative competition. Creativity comes in many forms. We love creating new angles for selling products. We have the team to make it happen, from copywriters to designers.

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Growth

There isn’t a ceiling for Amazon Ads. There isn’t a ceiling for our partnership, either. It does take a lot of effort to grow an Amazon business sustainably. However, scaling things up is one of the most exciting parts of working together. There should always be something new to celebrate about.

Building Customer Retention

The work doesn’t stop at the ad or even with the first listing. Our team specializes in customer retention so that your first sale with your customer isn’t the last.

Now that we have laid the qualities of a strong partnership on the table, you may be wondering…

What does it take to grow and scale an Amazon business?
What are some of the Amazon Ads opportunities that typically excite us?
The best partnerships are the ones that scale and stand the test of time. That takes laying down a very specific foundation from Day One. So let’s get into the specifics about the growth opportunities…

Growth Opportunities With Us

Amazon Ads Growth Opportunities

The incredible growth opportunities with 99 Robots at the helm of your Amazon Ads:

The Right Product Image Is Worth A Thousand Words, Or More Accurately, A Thousand Sales

The photo is often the first impression that a buyer has of your product. Many products out there may fit customers’ needs, but they are turned off by low-quality images. At 99 Robots, you never have to worry about that. Our in-house photo editors closely work with our analysts to create a high-quality product and lifestyle images that convert, look beautiful and fit with Amazon’s specifications.

Finding New Audiences, Nurturing Current Ones, Plus Expanding To The International Sphere

Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some on the 99 Robots team have backgrounds in psychology.
  • It takes a deep understanding of the human condition across cultures to build new customers and nurture current ones through thoughtful listings.
  • Products need to be listed in ways that appeal to different audiences.
  • With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.

At 99 Robots, our in-house team of copywriters and designers knows how to be impactful to people of many different cultures.

Harnessing The Power Of High Traffic Days: Lightning Deals, Promotions, And Coupons

Shopping happens all year round. But there are specific days where people go all-in. They make purchasing decisions that they wouldn’t normally make. They are more impulsive. It’s a time when many dollars are at stake. But with so many people selling on high traffic days, how can you take advantage?
  • We can help you create Lighting Deals, promotions, and coupons that guide you towards quick decision-making.
  • There is a real opportunity to stand out on high-traffic days, but it needs to be done carefully. That’s where we come in with our experience.

Keyword Research Is “Easy”, But True Search Intent Peels The Onion

How many Amazon Ads are completely irrelevant to your search or just say “Buy Me” without addressing any questions?
  • Most people search to be informed. However, ads that only aim to sell are not necessarily matching with search intent.
  • Every keyword should be inextricably linked to the result. People want accuracy when they search for a product. They want relevant products. Shoppers should not need to look anywhere else beyond your product.
Understanding search intent and aiming for ultimate relevance also has another amazing side-effect…

Relevance Brings Down Costs & Manifests Loyalty

Think of your Amazon Store as your microsite. After all, it comes with a “custom URL”. Your store is your chance to not just get one sale, but many over time. We are pros at increasing customer lifetime value (LTV). This means that your store needs to be well-organized, relevant, and easy to navigate. It means creating an immersive shopping experience, not just a series of listings.

There’s A Smart Way To A/B Test

Everyone seems to be A/B testing. However, the system that runs these tests and the psychology behind them makes the difference. 

To run A/B tests properly it takes…

  • Good timing
  • Pairing the right variables together
  • Analyzing statistical significance
  • Creativity
This is where producing hundreds of different ad angles comes in. A/B testing is about making the Amazon Ads process scientific. A/B testing is how you can see what it is about your products that set. A/B testing is also finding out how your product doesn’t sell so a quick solution can be found.

Amazon Ads Accounts Only Grow When Worthy Storefronts & Brands Are Built

It’s not just ads that sell. It’s the customer experience. This is why at 99 Robots we have a team with a varied talent stack. These people on the 99 Robots team work together to build the customer experience:

  • Graphic Designers
  • Video Designers/Editors
  • Web Designers
  • Web Developers
  • Psychologists
  • Growth marketers
  • Copywriters
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.

A+ Content Is The Linchpin Of An Ever-Growing Amazon Business

For sellers that have brand registry, we can create stunning A+ Content to help your listings stand out from the competition and deliver the right message to shoppers. What’s amazing about A+ is its ability to rocket your Amazon SEO. It takes it to a much higher level. That means higher conversion rates, fewer returns, better reviews, and cheaper ads,

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Case Studies

Amazon Ads Case Studies

It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:

The challenge we faced:

Cortex Professional was struggling with low sales volume and an ACoS of over 240%. They needed to improve both of these numbers quickly.

How we immediately took action:

  • Analyzed search terms report and identified winners and losers
  • Optimized existing campaigns with winning/losing search terms 
  • Keyword research was done to identify new keyword targets
  • Setup new restructured campaigns around converting ASINs
  • Both Sponsored Products and Sponsored Brand Ads were setup
  • Keyword, Product, and Interest  targeting options were explored
  • Bid, placement, and budget optimization were done daily

The results we delivered:

Increased ROAS from 1.5X to 4.2X in within 4 months of ads services.

ROAS up to
4.5x
CTR
17%

The challenge we faced:

Scaling the ad account as there were lots of negative feedback as well as continuous inventory issues. Also, we had limited assets.

How we immediately took action:

Organized the campaigns in a way to assist the inventory issues by following a strict rule to limit the purchases until the inventory is fulfilled by Amazon.

The results we delivered:

Increased ROAS from 1.0x to 3.65x in within 2 months of running the ad account.

3x
Convirsions
Roas Up to
3.65x
CTR
15%

The challenge we faced:

Nordgreen wanted to expand their sales across US, UK, Germany, and Japan marketplaces while keeping ACoS within their target range.

How we immediately took action:

  • Keyword and ASIN targets were researched for all 4 marketplaces in their native languages
  • Campaigns were set up across these marketplaces across both Automatic and Manual types
  • Both Sponsored Products and Sponsored Brand Ads were setup
  • Keyword, Product, and Interest targeting options were explored
  • Bid, placement, and budget optimization were done daily

The results we delivered:

Not only did we increase Nordgreen’s sales but we also lowered their ACoS below the target level.
400%
Increased Sales
Delivered the
Highest Grossing
Black Friday
Reduced ACOS
Below target
for all marketplaces
Our Amazon Ads Process

So How Does This Amazon Ads Partnership Work? It’s All In The Process

Phase 01

Diving Into The Deep Waters

  • Since many of our clients have existing Amazon storefronts and product listings, we start here
  • We will audit your Amazon products and your storefront.
  • We will see what is working, and what isn’t working. 
  • We’ll identify new opportunities, ideas, quick wins, and anything that’s missing. 
  • We’ll look through all of your keywords, and your ads, and we’ll analyze all of your current data.

Phase 02

Getting The Nuts & Bolts Straightened Out

  • We will make sure that everything is set up properly.
  • We’ll set up other tools for campaign management, bid management, and competitive analysis.
  • We will also be going through all of the Key Performance Indicators that we will be using to keep track of the health of your Amazon Ads.

Phase 03

Keyword Research & The Hunt For Opportunities

  • We can ensure that you won’t receive speculative research.
  • The research for keywords will be experienced and accurate. You won’t need to burn your ad dollars with incompatible keywords.
  • One asset that we have in our arsenal is our huge database of negative keywords.
  • We can accurately match the intent of keywords to what the ads should look like.
  • Our team will plan out different scenarios to make sure that each keyword’s intent is well understood.

Phase 04

What’s Up With Your Competition & The Pow Wow

  • What’s your competition doing?
  • This is a great opportunity for us to share a pow wow of where your business fits in your industry
  • We will note the language that is used in competitor ads
  • We will examine the quality of their product listings and storefronts.
  • This is also a time to set realistic and aspirational Amazon Ads goals based on your budget and business.

Phase 05

The Launch & Optimization Opportunities Emerge

  • If necessary, we will completely rearrange your store and rewrite how your products are seen
  • We will launch in a phased approach, starting with experimental budgets and then scaling up
  • We will tie all of the loose ends together to ensure a smooth launch

Phase 06

Optimization, Continuous Testing & Reporting

  • We’ll analyze all of the exact queries coming in from real people who are seeing your ads.
  • Conduct negative keyword cleanups to fortify your account and protect against wasted spend.
  • Multi-variant testing by the time of day, the day of the week, and geography.
  • We will make any necessary adjustments to keep conversions high.
  • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
  • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them.

Want to learn more about how Amazon Ads can be an asset rather than a liability to your business?

Who Are We?

Who Is On Your Team?

The importance of accessibility in a client/agency partnership is important to success. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other.

Everyone is in sync. That’s what an agency is for!

Dedicated Account Manager

Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.

They’re the face of this Amazon Ads partnership. They live in your Amazon Ads account.

Creative Copywriters & Advertisers

We write all of the copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.

A-Z Sales Funnel Team

We don’t just list products, we build storefronts and A+ Listings that encourage customers to return often.

Graphic Designers

The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Amazon Ads.

There is nothing more significant than the photos of your product. Even more so than your product descriptions. People want to SEE quality. This is why we have people on staff who can edit your product photos into something professional.

Everyone Is A Certified Amazon Ads Specialist

We take being an Amazon Service Provider very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.

Everything We Do Is Focused On Driving Client Success. Here Are Some Client Testimonials:

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“I was homeless but thanks to 99 Robots who optimized all my listings, I now make enough money with my Amazon sales to afford an SRO on the edge of town.”

Sally H.

testimonial-mobile-08

“I was homeless but thanks to 99 Robots who optimized all my listings, I now make enough money with my Amazon sales to afford an SRO on the edge of town.”

Sally H.

Amazon Ads FAQ

Whether you have 1 product or 20, we do not have any minimums.

This depends on the number of products you have, which products you want to focus on, and your budget.

Yes! We can produce header images, product group images, and banners if you provide us with high-quality product photos and branding guidelines.

The information from the packaging/label, spec sheets, ingredients (if applicable), and features makes your product stand out from the competition. we will do the rest.

We do not provide photographic services. However, we do provide photo editing services including creating lifestyle and explainer images within your branding guidelines. You will have to provide high-quality images of your product.

Based On A Survey Of More Than 2000+ US Customers, 89% Of Buyers Agree That They’re More Likely To Buy Products From Amazon Than From Other eCommerce Sites

With the right Amazon Ads Partner, ads CAN feel organic.

We set out to create customer experiences, not just ads. This needs to feel organic.

People automatically shop on Amazon. More and more are going straight there rather than doing a Google search. So this is the time to shine on Amazon. 82% of Amazon buyers say that price is the single most important shopping consideration. However, there are many other considerations. Reviews. Photos. Information. It’s all-important. According to Amazon, millions of small to medium-sized businesses sell as many as 4,000 items per minute.

4,000 items per minute. That is just a beehive of activity. We want you to be a part of this beehive of activity.

How can you get there?

Following priorities to run a campaign that can get there with:

Following priorities to run a campaign that can get there with:

Profit

Proactivity

Accessibility

Creativity

Building Customer Journeys

Experience

Growth

The journey will be different for each client, but the destination is the same.

  • It’s our job to worry about all of the nuts and bolts
  • It’s also our job to bring you into the process
  • We are looking to be an extension of your team, not just a vendor
  • And it’s our job to make the Amazon Ads journey enjoyable

Our Amazon Ads Pledge

If we are your Amazon Ads agency, here is our pledge to you:
  • We will build sustainable campaigns that can scale
  • We will mix tactics and creativity
  • We will always be transparent
  • We will always be communicative and accessible
  • We will be proactive, not reactive 
  • We will be your partner, not your vendor
  • We will apply our years of experience to not waste your time or money
  • We will always be looking for what is around the bend
  • Finally… we’ll have great conversations together!
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Amazon Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this Amazon Ads journey. We are excited to be your partner.

We hope that you are as excited to get this Amazon Ads partnership going as we are. Are you in?

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.
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