$19.02
CPL
At 99 Robots, getting you the right customers through digital ads on Facebook, Instagram, Google, TikTok or YouTube Ads is just the beginning. Whether you have one location or several, step on up. You are about to embark on a journey and take your practice to the next level from one of the premier agencies specializing in advertising for dentists.
99 Robots is your PPC growth engine for ROI-focused practice
There are MANY reasons why your PPC ad campaigns didn’t work and it’s due to one of the following:
These are just some of the reasons why your ads didn’t generate more appointments.
Online marketing for dentists is an entirely different beast than marketing for eCommerce products or other online services.
Overall, practices are spending more on marketing year after year. Many practices that were spending less than $1000 a month are now spending between $1,000 and $5,000 per month on marketing. That now makes nearly 50% of dentists who fall in that spend category.
Unlike print ads, PPC ads are measurable, have greater reach, can be personalized, and can retarget potential patients who didn’t convert the first time. With the increase year by year, dentists are committing to marketing, there is a lot of competition in this space and your practice needs to stand out.
At 99 Robots, getting you lifetime patients through PPC ads is just the beginning. Step on up. You are about to embark on a journey and take your practice to the next level from one of the premier agencies specializing in dentists.
We have successfully managed ads for dozens of dentists. Whether their practice is new or established, a single or multiple locations, we understand the audience nurturing required to gain their trust and build a relationship even before they make an appointment.
We can customize our relationship with you in several different ways
At 99 Robots, we are your extended marketing team with a technical twist. There are MANY PPC ad agencies that specialize in marketing for dentists out in the wild. So what is the right PPC ad agency specifically for dentists to work with?
Both types need to know the ins and outs of PPC ads.
But it takes being full-service to thrive with PPC ads. Why is that?
For example, at 99 Robots we have over 25 specialists on the team. When it comes to dentists, for example, having specific landing pages optimized for a new patient offer for example is important. Instead of outsourcing the task of building the page to another agency (who may have the technical knowledge but not the marketing knowledge of what goes into building a great marketing page that converts), it’s more streamlined and effective when the page development and the advertising is all done within the same agency. As a full service agency, the 99 Robots team consists of…
As a full-service PPC agency that specializes in dentists, we build customer journeys from scratch. We seek to have a productive PPC ads partnership with you.
We don’t want to just run your ads.
Why Us?
As a Google and Facebook Marketing Partner, managing well over $1M in ad spend, we have run hundreds of Facebook And Google Ad accounts for all types of businesses and specifically dentists. Through thousands of split tests, hundreds and thousands of ad dollars behind testing campaigns and audiences, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned so much about the dental industry that we know exactly which strategy will generate the best results possible.
There is a specific formula for a productive partnership. This partnership can blossom no matter what your goals are.
If your goal is to…
…PPC ads such as Facebook, Instagram, Google, TikTok, and YouTube Ads can and will work well for dentists if done right. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution. Our team has successfully increased the number of patients walking through the door.
At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers trained specially to produce high-converting ads and content for dentists!
With all this promise for success, many dentists haven’t reached their PPC ad potential. Honestly, most other agencies aren’t hitting this potential for them either. Why?
Advertising for dentists is a different beast altogether. Targeting the right demographic, building an online community, and showing expertise is vital to standing out above the noise. Small things such as a compelling new patient offer or having a referral incentive program are important parts of an overall strategy. Also understanding what it takes to get someone to become a patient. To sum it up in one word… trust.
Building that trust with the audience is what we do. Trust will lead to more appointments. We know many dentists that have struggled with PPC ads either…
We have tried PPC ads. We can’t get any traction at all.
We have seen inconsistent success with PPC ads. There are a few good days, but many bad days.
We have grown our business a bit with PPC ads. However, we are missing the team to scale.
We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave. Not to mention, they didn’t really understand the dental industry.
Our agency was giving us a lot of promises. They said they understood our business but they didn’t. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Google Partner And Meta Business Partner
Google and Meta Business Partners are agencies that have demonstrated long-term skill and expertise with Google (including YouTube) or Facebook (including Instagram) Ads respectively. They have met Google and Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.
At 99 Robots, we are a Google and Meta Business Partners. We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.
What does it take to grow and scale a PPC ad account?
What are some of the PPC ad opportunities that typically excite us?
Growth Opportunities With Us
The incredible growth opportunities that effective PPC ad agencies embrace…
There are many reasons why someone who sees an add might not take action. For example, not everyone who sees an ad for your practice will immediately make an appointment. They maybe too busy at the moment or still unsure they need a cleaning or other dental service.
With all the noise on social media these days, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.
After launching hundreds of campaigns, we’ve figured out that a prospect needs 10-15 touch points before they make a decision.
Many remarketing strategies can work, from targeted ad copy to relevant display ads. In fact, we have our very own retargeting campaign strategy called “The Omnipresence Retargeting”. This strategy ensures that a prospect knows everything about a dentist – their expertise and experience, and how in touch they are with the latest methods and technologies. Once the potential patient is fully “warmed up” that’s when we finally retarget with an ad to book an appointment.
So good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
For every campaign, we create ad sets that are uniquely tailored to specific audiences.
The growth opportunities lay in targeting more and more specific segments. As a Facebook Ads agency, we have done a lot of this work already.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
It’s becoming more difficult to reach specific audiences on social media platforms such as Facebook and Instagram. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.
We specialize in creating assets for dentists. After years of advertising in the space, we have curated a library of the best converting ads – static, video, or story. We know what converts best in the space!
Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It may simply mean that the ad angle is not quite right yet.
There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals. There’s a science behind every word, every pain point being advertised. We make sure that your ideal customer avatar is who we are looking for when running ads.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your feed is different depending on the time of the day? WHEN ads are broadcast, it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting the Ultimate Google Quality and Facebook Relevance Score is not only about having lower keyword costs. It’s about building a reputation with Google and Facebook.
That means no shortcuts. For Google, the search experience matters the most. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, you need to articulate what people may not even know they are looking for yet.
Video converts better than any other form of content.
Businesses using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?
When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.
You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.
So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.
We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.
YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent.
Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.
YouTube is a great platform where your video ads showcase your practice or a specific technique. For example, you could create a video on proper brushing techniques or focus on a topic such as how to keep your teeth healthy.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.
Back to our example of having a video ad about proper brushing. Having your video ad appear in relevant videos the person is searching for (such as good dental hygiene or tooth pain remedies) is ideal.
Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.
The best way to make an impression on YouTube is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.
We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the PPC ad process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.
Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.
Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.
When it comes to Facebook, its algorithm and the advertiser share an exceptionally close relationship. “Estimated action rate” is an important piece of terminology on the platform.
Facebook determines your “estimated action rates” by several different factors.
Facebook’s algorithm believes that the number of actions taken on your ad will be high, and you’ll get a priority in the bidding war.
Apple’s iOS 14 is impacting how Facebook, Instagram TikTok, etc can receive and process conversion events from tools like the Facebook Pixel for example. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right?
Well, not necessarily. At 99 Robots we have been a proactive PPC ads agency by upping our creative and retargeting game and not relying on for example, just on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!
Case Studies
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
Increasing patient appointments and advertising a $500 off Invisalign or Six Month Smiles.
After thorough competitor analysis, account and ad audit, we launched cold and retargeting campaign strategy.
Increased patient leads, ROAS and ad spend. We saw a short Term ROI ($500 off Invisalign or Six Month Smiles) of 2X and a long term ROI (follow ups, root canals, crowns, bridges, etc) of 5X.) of 10X.
$19.02
CPL
Number of Leads
743
2X
Short Term ROI
Reached
129,437
People
Sample Ads
As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our dentist PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.
Here are some sample ads we have run for clients:
DENTIST 1
DENTIST 2
DENTIST 3
Our Dentist PPC Process
Phase 01
Phase 02
Phase 03a
Phase 03b
Phase 04
Phase 05
Phase 06
Who Are We?
When we wrote about the importance of accessibility in a PPC ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this PPC ads partnership. They live in your ad accounts.
We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
We also create all of the images (Facebook, Instagram, and Google Display) and videos (Facebook, TikTok, and YouTube). This can be the most important asset to your ads. Especially after iOS 14.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and PPC ads.
We take being a Google and Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“With so much competition in my area, I had to grow my online presence. 99 Robots helped increase the number of patient appointments by 30% within weeks.”
Dr. Hawke
“With so much competition in my area, I had to grow my online presence. 99 Robots helped increase the number of patient appointments by 30% within weeks.”
Dr. Hawke
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. With PPC advertising, there are endless possibilities for the audiences you can reach. Target your ideal audiences using interests, behaviors or lookalike audiences. With platforms such as Facebook, Instagram, and TikTok, for example, there is no better time to advertise if you’re a dentist.
Yes and no. Unoptimized campaigns with low relevance or quality scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
Generally speaking, PPC ads on Facebook or Instagram for example will work for most of the dentists out there. Whether to build awareness of your practice or promote a special, PPC ads are a great way to bring more patients through the door.
For example, a platform such as Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $1,000 per month is a great place to start.
You should work with an agency that has experience. A full-service PPC ad agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.
The purpose of, for example, Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
If you have a patient email list, a lookalike audience is a good place to start. Platforms such as Facebook and TikTok also have a wide list of targetable interests and behaviors one could start from.
Have a strong social media presence before running your ads. You have the opportunity to create a loyal audience on social media independently of ads, and having a legitimate presence is a starting point. After all, ads are not just a way to get new patients. They are an avenue to building awareness and brand loyalty.
Running ads for dentists is not everyone’s cup of tea. Since we have been in the space long enough to know exactly what strategy works and what doesn’t, it helps save thousands of dollars in ad spend.
It depends. If you already have a social media or organic following, you may see results (new appointments) within the first 2 weeks of running ads. For dentists starting out, we recommend spending consistently and smartly for the first 3 months before seeing ROI positive results and growth.
Let us know if you want to build a funnel together that can create even more engaged users.
We set out to create customer journeys and build your trust, not just ads. This needs to feel organic. Ads shouldn’t feel like ads. They need to tell a story about you and where you came from. The audience needs to connect on a deeper level. It shouldn’t feel like “marketing”. It should and must feel sincere.
This is especially important on Facebook, Instagram, TikTok, and YouTube since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
Building Customer Journeys
Experience
Growth
If we are your PPC Ad agency, here is our pledge to you:
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with PPC ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this PPC ads journey. We are excited to be your partner.
Identify key bottlenecks in your strategy and ad delivery that keeps your practice from growing.
Digital space is robust and dynamic. There might be tons of important stuff your practice is missing out on.
Our seasoned digital marketers have been in the same space for the last 8+ years, helping dentists build their practices and brands. We know the types of ads that will work for your business.
We will analyze your current business model, your client avatar, and your digital presence inside out and prepare an in-depth presentation focusing on:
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