The Last Minute Justice (LMJ) team came to 99 Robots with a few whiteboard sketches and notes about the application that they were looking to build.
We helped them shape, define and build the entire brand and app from the ground up. This included Branding and Brand Strategy, Marketing Website Strategy and Design, SaaS Application Architecture, Process Flows, as well as Development.
The LMJ Brand needed to appeal to a wide range of audiences, including all types of customers from all walks of life who may receive a traffic ticket as well as attorneys so the design of the Brand needed to evoke trust, wisdom, and expertise in the legal system while still feeling modern.
To achieve this, we chose to combine elements of the scales of justice from the legal system with a modern, sans-serif font for the logo and a purple color palette to represent knowledge and independence.
The brand identity was designed to reflect the brand’s values and attributes while still feeling modern. This involved combining elements of the scales of justice from the legal system with a modern, sans-serif font for the logo and a purple color palette to represent knowledge and independence.
Before launching the brand, it was tested with the target audience to ensure that it resonated with them. This included conducting surveys and focus groups to gather feedback and make necessary adjustments.
As a result of these steps, the LMJ brand successfully appeals to a wide range of audiences while evoking trust, wisdom, and expertise in the legal system. The brand’s positioning, messaging, and visual identity are all aligned to the target audience’s needs and preferences, ensuring a strong brand identity in the legal industry.
Based on the few notes and sketches from the client as well as several key knowledge gathering sessions, we took the lead to design the Customer Journey and how the marketplace would work. Â
We defined the entire business process from submitting a Traffic summons all the way through to selecting an attorney to hire and created Business Process Flows using Swim Lanes to document the different entities involved and who would do what for all interactions in the marketplace.
We then took this information and created the Application and Data Architecture as well as the UX and Wireframes for the application so that we knew where all the information would be displayed and to create an intuitive experience for both types of users.
Increase in Users on the website after launch
increase in Pageviews as people explored the new site
Increase in Users on the website after launch
The LMJ brand was able to achieve several positive results after implementing the solutions to overcome its challenges.
The LMJ brand’s rebranding efforts resulted in a brand that appeals to a wider range of audiences, including those who receive traffic tickets and attorneys. The brand’s positioning, messaging, and visual identity are aligned to the target audience’s needs and preferences, ensuring a strong brand identity in the legal industry.
The LMJ brand’s rebranding efforts helped to evoke trust, wisdom, and expertise in the legal system, enhancing its brand reputation. The new brand identity helped to communicate the brand’s values and attributes while still feeling modern.
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