Podcasts

What We Did

Logo & Branding

Website Design

SaaS Development

About the Client

Podcasts.com is a Podcast directory as well as a podcast hosting and management platform

Challenge

Podcasts.com was looking to refresh their brand with a new brand style, marketing website, and SaaS architecture.  The old branding felt to them a bit old and outdated. 

Solution

We created a completely new brand style with a brighter and more colorful design that feels more lively to help attract the Podcasting audience.  We then created their marketing website and helped them re-architect their SaaS Application using Laravel and Vue.js.

Branding

Logo & Branding Identity

The Podcasts team was looking for a colorful, bright logo that people would easily recognize if they saw either the logomark or the wordmark separately and still tie to audio and podcasting.
These same bold colors from the logo would be used throughout the brand style for Call-To-Actions and other areas of interest, helping to improve conversion.

Website Design

Marketing Website Design

The new website design focused on getting podcasters started, highlighting the key features that podcast hosts would need to manage and distribute their podcasts.

SaaS Development

We helped their development team re-architect their app  containing the Podcast Directory, Hosted Podcast Pages, and the back-end admin screens using Vue.js and Laravel to enable modular coding and to help with future expandability.

Results

Data-driven revenue marketing

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127%

Increase in Users of the website

144%

Increase in Pageviews as people explored the new site

54%

of website traffic explored Eariously beyond typical Homepage / Landing page visits

7%

Decrease in the average Bounce Rate on the site