Generated
5x
Conversions
At 99 Robots, getting you the right customers through digital ads on Facebook, Instagram, Google, TikTok or YouTube Ads is just the beginning. Whether you are selling 1-on-1 coaching or an online course, step on up. You are about to embark on a journey and take your coaching business to the next level from one of the premier agencies specializing in advertising for coaches and course creators.
99 Robots is your PPC growth engine for ROI-focused coaching business
There are MANY reasons why your PPC ad campaigns didn’t work and it’s due to one of the following:
These are just some of the reasons why your ads didn’t generate more more sign-ups, leads, calls, applications or purchases!
Online marketing for coaches is a completely different beast than marketing for eCommerce products or other online services.
In addition to targeting the right audience, the ability to nurture them, gain their trust, and get them in your sales funnel takes a different approach.
That’s where we come in. At 99 Robots, getting you clients whether it’s through Facebook, Instagram, TikTok, Google or YouTube Ads is just the beginning. Our advertising team takes you step by step to building an evergreen source of high-quality leads, qualified calls and ROI positive sales!
We have successfully managed ads for dozens of coaching clients across many different industries. Whether it’s business, lifestyle, behavior, or everything in between, we understand the audience nurturing required to gain their trust and build a relationship even before they sign up.
We can customize our relationship with you in several different ways
At 99 Robots, we are your extended marketing team with a technical twist. There are MANY PPC ad agencies that specialize in marketing for coaches out in the wild. So what is the right PPC ad agency specifically for coaches to work with?
Both types need to know the ins and outs of PPC ads.
But it takes being full-service to thrive with PPC ads. Why is that?
For example, at 99 Robots we have over 25 specialists on the team. When it comes to coaches, for example, having specific landing pages optimized for a specific products or courses is vital. Instead of outsourcing the task of building the page to another agency (who may have the technical knowledge but not the marketing knowledge of what goes into building a great marketing page that converts), it’s more streamlined and effective when the page development and the advertising is all done within the same agency. As a full service agency, the 99 Robots team consists of…
As a full-service PPC agency that specializes in coaching clients, we build customer journeys from scratch. We seek to have a productive PPC ads partnership with you.
We don’t want to just run your ads.
Why Us?
As a Google and Facebook Marketing Partner, managing well over $1M in ad spend, we have run hundreds of Facebook And YouTube Ad accounts for all types of businesses and specifically all types of coaches, consultants and course creators. Through thousands of split tests, hundreds and thousands of ad dollars behind testing campaigns and audiences, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned so much about the coaching industry that we know exactly which strategy will generate the best results possible.
There is a specific formula for a productive partnership. This partnership can blossom no matter what your goals are.
If your goal is to…
…PPC ads such as Facebook, Instagram, Google, TikTok, and YouTube Ads can and will work well for coaches if done right. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution. Our team has successfully increased the number of sales for both low and high ticket offers and 1-on-1 coaching for coaches.
At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers trained specially to produce high-converting ads and content for coaches!
With all this promise for success, many coaches haven’t reached their PPC ad potential. Honestly, most other agencies aren’t hitting this potential for them either. Why?
Advertising for coaches is a different beast all together. It takes a specific strategy and attention to detail which only comes from an agency experienced with how the coaching industry operates. Also understanding what it takes to get someone to convert. To sum it up in one word… trust.
Building that trust with the audience is what we do. Trust will lead to sales. We know many coaching businesses that have struggled with PPC ads either…
We have tried PPC ads. We can’t get any traction at all.
We have seen inconsistent success with PPC ads. There are a few good days, but many bad days.
We have grown our business a bit with PPC ads. However, we are missing the team to scale.
We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave. Not to mention, they didn’t really understand the coaching industry.
Our agency was giving us a lot of promises. They said they understood our business but they didn’t. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
Google Partner And Meta Business Partner
Google and Meta Business Partners are agencies that have demonstrated long-term skill and expertise with Google (including YouTube) or Facebook (including Instagram) Ads respectively. They have met Google and Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.
At 99 Robots, we are a Google and Meta Business Partners. We are proud of that distinction. That is quantitative proof that we are doing our jobs.
What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.
The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.
The work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.
What does it take to grow and scale a PPC ad account?
What are some of the PPC ad opportunities that typically excite us?
Growth Opportunities With Us
The incredible growth opportunities that effective PPC ad agencies embrace…
In the coaching industry, conversions don’t happen right away. Especially if you have a high ticket funnel. High-value purchases, application forms, and sales calls take time to generate.
Rarely someone will see one ad and will convert at the first click.
After launching hundreds of campaigns, we’ve figured out that a prospect needs 10-15 touch points before they make a decision.
With all the noise on social media these days, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads. In fact, we have our very own retargeting campaign strategy called “The Omnipresence Retargeting”. This strategy ensures that a prospect knows everything about a coach – their life, their values, beliefs, and clients they’ve worked with. Once the prospect is fully “warmed up” that’s when we finally retarget with a sales ad (to book a call, buy a course, etc).
So good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology. This helps especially for coaches that have a unique target audience.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
For every campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on Facebook. We take advantage of that fact.
With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Facebook varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.
The growth opportunities lay in targeting more and more specific segments. As a Facebook Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted with products.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
It’s becoming more difficult to reach specific audiences on social media platforms such as Facebook and Instagram. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.
We specialize in creating assets for coaches. After years of advertising in the space, we have curated a library of the best converting ads – static, video, or story. We know what converts best in the space!
Just because an ad doesn’t get a lot of clicks at first doesn’t mean failure. Just because the landing page doesn’t convert at first also doesn’t mean failure. It may simply mean that the ad angle is not quite right yet. Testing different angles such as product comparisons or how the product can make life easier are all part of the game.
There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals. There’s a science behind every word, every pain point being advertised. We make sure that your ideal customer avatar is who we are looking for when running ads.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your feed is different depending on the time of the day? WHEN ads are broadcast, it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting the Ultimate Google Quality and Facebook Relevance Score is not only about having lower keyword costs. It’s about building a reputation with Google and Facebook.
That means no shortcuts. For Google, the search experience matters the most. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, you need to articulate what people may not even know they are looking for yet.
66% of people in Germany used YouTube to develop a new hobby in 2020. 94% of people in India used YouTube to learn to do things themselves. These are just a couple of statistics that illustrate the potential of reaching audiences internationally. This is especially true if your video ads serve to be educational as the priority.
Expanding to international audiences also takes empathy and cultural understanding. 99 Robots has helped multiple coaching businesses expand internationally. A Canadian coach serving clients in the US, An African American female coach training clients in the UK and other parts of Europe, and so on…
A campaign that takes the best of International audiences can often be an untapped market on YouTube Ads. With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.
Video converts better than any other form of content (especially for coaches).
Businesses using YouTube video marketing see their website traffic increase by over 20%. How do we achieve this for you?
When you are trying to watch a video on YouTube and an ad disrupts your experience, you are probably going to skip it right? Skippable video ads have the defining feature of allowing a skip after the first 5 seconds.
You pay when a person has watched the first 30 seconds or the whole thing. You also pay if they interact with your ad by clicking. These are considered “TrueViews”.
So only the interested people are going to cost you. So our goal at 99 Robots is to optimize your TrueViews and make sure that they become customers.
We will create video ads that are just the right length, so that the TrueView count is meaningful and that there is a captivating CTA to go along with the video. This means that video ads shouldn’t be too long. It means that we are responsible for creating ads that get straight to the point so that you are only paying for the most genuine TrueViews.
YouTube does not just offer in-stream ads. While many of the ads we watch are in-stream, YouTube is not just a video platform. It is just a search engine. So Discovery Ads are a huge opportunity to attract people that are searching with intent.
Most people search to be informed. But ads that only aim to sell are not necessarily matching with search intent.
Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect. In addition, the most effective Discovery Ads are seen as relevant when they combine the right headline with the right thumbnail. Designing the right thumbnail is becoming more important. Many people look straight at the thumbnail image, so it needs to have a great design but also convey the message.
Having the right keywords are important but knowing where to place the ads is also vital to success whether on specific YouTube Channels or YouTube Videos.
The best way to make an impression on YouTube is to be educational and informative. We are all about creating an attention-grabbing first impression. What’s more important, however, is having a clear message through video and words.
We all know the power of video. Video ads are meant to create connections that can welcome people into a customer journey. The long-term benefits of a real connection are more important than going for virality.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the PPC ad process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.
Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.
Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.
When it comes to Facebook, its algorithm and the advertiser share an exceptionally close relationship. “Estimated action rate” is an important piece of terminology on the platform.
Facebook determines your “estimated action rates” by several different factors.
Facebook’s algorithm believes that the number of actions taken on your ad will be high, and you’ll get a priority in the bidding war.
Apple’s iOS 14 is impacting how Facebook, Instagram TikTok, etc can receive and process conversion events from tools like the Facebook Pixel for example. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right?
Well, not necessarily. At 99 Robots we have been a proactive PPC ads agency by upping our creative and retargeting game and not relying on for example, just on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!
Case Studies
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
We quickly launched and iterated the campaigns for this coaching/business accelerator, intending to get as many webinar registrations as possible. Big-ticket items need excellent funnels, so that was a focus of ours in this campaign.
We helped scale up lead generation as well as decreased their cost per acquisition.
Leads
At a of CPL $5-6 (targeting business owners already doing 6 figures per month)
Campaign
Strategies
Generated Webinar registrations and created cold and retargeting strategies which produced post-webinar sales
Scaled Ads Into
Countries
Scaled ads initially in the US to other potential countries and generated qualified applications from Europe, Australia, Canada, etc
5X
Ads performance was targeted to be a minimum of 5X Return on Ad Spend
We launched multiple high to mid-ticket programs. We created ad assets, and ad copy and mapped out an entire launch strategy. Since the campaigns were already running, our actions were all based on optimization.
We optimized already running campaigns and brought down the CPL from $10 initially to $5 on average.
Monthly Revenue
Leads
Up To
$50K
4X
Min 4X ROAS on YouTube For Bosses Course
Filled up event seats, generated thousands of leads and webinar registrations at < $5 CPA.
5x
Sample Ads
As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our coach PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.
Here are some sample ads we have run for clients:
APRILLE FRANKS
SUNNY LENARDUZZI
ROD KHLEIF
Our Coach PPC Process
Phase 01
Phase 02
Phase 03a
Phase 03b
Phase 04
Phase 05
Phase 06
Who Are We?
When we wrote about the importance of accessibility in a PPC ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this PPC ads partnership. They live in your ad accounts.
We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together.
We also create all of the images (Facebook, Instagram, and Google Display) and videos (Facebook, TikTok, and YouTube). This can be the most important asset to your ads. Especially after iOS 14.
The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and PPC ads.
We take being a Google and Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team.
“With the help of 99 Robots, I was able to increase sales to my low ticket offer by more than 35% and doubled my 1-on-1 coaching program.”
Jeff K.
“With the help of 99 Robots, I was able to increase sales to my low ticket offer by more than 35% and doubled my 1-on-1 coaching program.”
Jeff K.
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. With PPC advertising, there are endless possibilities for the audiences you can reach. Target your ideal audiences using interests, behaviors or lookalike audiences. With platforms such as Facebook, Instagram, and TikTok, for example, there is no better time to advertise if you’re a coach or course creator.
Yes and no. Unoptimized campaigns with low relevance or quality scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.
Generally speaking, PPC ads on Facebook or Instagram for example will work for most of the coaches out there. Obviously, we are not magicians and can’t bypass a social media platform’s rules about banned services but PPC ads have been great for 99% of coaches out there who knows their niche well.
For example, a platform such as Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that the offer is already converting.
You should work with an agency that has experience. A full-service PPC ad agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.
The purpose of, for example, Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
If you have a customer or an email list, a lookalike audience is a good place to start. Platforms such as Facebook and TikTok also have a wide list of targetable interests and behaviors one could start from.
Running ads for a coaching business is not everyone’s cup of tea. Since we have been in the space long enough to know exactly what strategy works and what doesn’t, it helps save thousands of dollars in ad spend.
It depends. If you already have a social media or organic following, you may see results (leads, calls and sales) within the first 2 weeks of running ads. For coaches starting out, we recommend spending consistently and smartly for the first 3 months before seeing ROI positive results and growth.
Let us know if you want to build a funnel together that can create even more engaged users.
We set out to create customer journeys and build your trust, not just ads. This needs to feel organic. Ads shouldn’t feel like ads. They need to tell a story about you and where you came from. The audience needs to connect on a deeper level. It shouldn’t feel like “marketing”. It should and must feel sincere.
This is especially important on Facebook, Instagram, TikTok, and YouTube since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
Building Customer Journeys
Experience
Growth
If we are your PPC Ad agency, here is our pledge to you:
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Facebook and YouTube. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this PPC ads journey. We are excited to be your partner.
Identify key bottlenecks in your strategy and ad delivery that keeps your coaching business from growing.
Digital space is robust and dynamic. There might be tons of important stuff your practice is missing out on.
Our seasoned digital marketers have been in the same space for the last 8+ years, helping coaches build their businesses and brands. We know the types of ads that will work for your business.
We will analyze your current business model, your client avatar, and your digital presence inside out and prepare an in-depth presentation focusing on:
"*" indicates required fields
Copyright © 2024 | Terms & Conditions | Privacy Policy