IN CLIENT REVENUE
As a full-service TikTok Ads agency, we build customer journeys from scratch. We seek to have a productive TikTok Ads partnership with you.
We don’t want to just run your ads.
Why Us?
Over the past few years, we have run dozens of TikTok Ads accounts. We have gone through thousands of split tests. We can look back over the years and say that we have learned a lot. Most of all, we have learned a lot about our clients.
We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.
If your goal is to…
Many businesses can win with TikTok Ads, no matter the industry or size:
“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”
What does it take to grow and scale a TikTok Ads account?
What are some of the TikTok Ads opportunities that typically excite us?
Growth Opportunities With Us
Sometimes conversions don’t happen right away. There is a lot of lost potential in TikTok Ads when nothing is done to bring someone back after the first click.
After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. But either way, any unresolved click that isn’t retargeted is a wasted click.
Many remarketing strategies can work, from targeted ad copy to relevant display ads.
Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.
However good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.
Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.
It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.
For every campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on TikTok. We take advantage of that fact.
With a global ad campaign, you can reach valuable users across the globe. The cost of ads on TikTok varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.
The growth opportunities lay in targeting more and more specific segments. As a TikTok Ads agency, we have done a lot of this work already.
Ads can be optimized based on when people last interacted with products.
At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.
Just because an ad doesn’t get a lot of engagement at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.
There are limitless ad angles to be tested. For an ad to be scroll-stopping on the newsfeed, it needs a precise angle. People behave differently. Ads and landing pages should be made to speak to individuals.
Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.
Do you notice how you respond to ads on your TikTok feed is different depending on the time of the day? WHEN ads are broadcast it matters. People are in different “scrolling moods” depending on when they are browsing their feeds.
Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on TikTok.
While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.
Getting your videos to appear in the feed to the right audience is not only about having a lower CPA. It’s about building a reputation with TikTok.
Each ad in each ad set is relevant. Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
That means no shortcuts. Since people are only on TikTok for fixed amounts of time, relevance is a priority. Finding relevance on TikTok is a different task than Google. On Google, people search with intent. On TikTok, you need to articulate what people may not even know they are looking for yet.
Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.
To run A/B tests properly it takes…
This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Google Ads process scientific. A/B Testing is the way that great funnels get made.
Speaking of great funnels…
It’s not just ads that sell. It’s the customer journey. This is why at 99 Robots we have a team with a varied talent stack.
These people on the 99 Robots team work together to build the customer journey:
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.
The algorithm and the advertiser share an exceptionally close relationship with TikTok.
TikTok determines your possibility of showing your ad by several different factors.
If their algorithm believes that the number of actions taken on your ad will be high, you’ll get a priority in the bidding war.
Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.
It’s one thing for us to keep talking & talking, but the proof is what matters. So here are some case studies that we are particularly proud of:
3000+
Leads
Campaign
Strategies
Scaled
Ads
5X
Roas
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Our TikTok Ads Process
Phase 02
Phase 03
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Phase 06
Who Are We?
Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.
They’re the face of this TikTok Ads partnership. They live in your TikTok Ads account.
As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our Facebook PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.
Here are some sample ads we have run for clients.
ROCKET HUB
RAIN EYE DROPS
CURLS
“There are some pretty amazing TikTokers over at 99 Robots. They understand how the platform works and how to make some great videos!”
Jenny D.
“There are some pretty amazing TikTokers over at 99 Robots. They understand how the platform works and how to make some great videos!”
Jenny D.
There is no better place to capture the attention of people who aren’t aware of what they want or need yet. On TikTok, there are endless possibilities for the audiences you can reach. There are just so many active users. So there is no better resource for being able to create a funnel from start to finish than through TikTok Ads. It is that simple.
Yes and no. Unoptimized campaigns that are not relevant to the audience you are trying to get and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant and compelling videos.
Not necessarily, but there are many types of businesses that are perfect for TikTok Ads. So make sure that you speak to us about that before. TikTok Ads especially work well if you are already building up a positive social media presence. Often, TikTok Ads work best when they are a part of a broader marketing funnel.
TikTok is great because you can be experimental on a small budget, and then scale when necessary. Of course, TikTok favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, content, and campaigns provided that the offer is already converting.
You should work with an agency that has experience. A full-service TikTok Ads agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.
The purpose of TikTok Ads versus Facebook and Google Ads is different, it’s not what is better or worse. TikTok Ads can be more accessible than Google Ads in terms of cost. TikTok Ads can also reach a different segment of your audience than on Facebook. TikTok Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!
There are many potential audiences, locations, retargeting, placements, dayparting, and lookalike opportunities. In the end, knowing your audience and how they socialize on TikTok will help with targeting.
Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.
Have a strong social media presence before running your ads. You have the opportunity to create a loyal audience on social media independently of ads, and having a legitimate presence is a starting point. After all, ads are not just a way to get purchases or leads. They are an avenue to building awareness and brand loyalty.
We have the experience, empathy, passion, and talent stack to give you an unfair advantage in TikTok Ads. It takes creativity and expertise to properly manage your TikTok Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive TikTok Ads agency, not a reactionary one.
With the right TikTok Ads Partner, ads CAN feel organic.
We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads.
This is especially important on TikTok since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.
Building Customer Journeys
Experience
Growth
We know first-hand the grind. It can take a lot of effort to get to sustainable profit with TikTok Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this TikTok Ads journey. We are excited to be your partner.
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