A PPC Agency You Can Finally Trust To Know The Ins & Outs Of SaaS Apps

At 99 Robots, getting you lifetime customers through Google and Facebook Ads is just the beginning. Step on up. You are about to embark on a journey and take your SaaS to the next level from one of the premier agencies specializing in SaaS companies.

99 Robots is your Google and Facebook growth engine for ROI-focused SaaS businesses

So You’ve Tried Google And Facebook Ads But It Didn’t Work?

There are MANY reasons why your Google and Facebook Ads campaigns didn’t work and it’s due to the following:
  • The wrong ad copy
  • The wrong images
  • The wrong targeting (the demographic you are targeting on Facebook)
  • The landing page was done wrong
These are just some of the reasons why your ads didn’t generate more sign-ups. An astounding 87% of SaaS companies FAIL because they simply can’t ‘market’ their solutions to the right audience. But take this into account: 85% of the top 100 SaaS companies are using Google Ads.

What Makes Us THE Agency For SaaS Companies?

We can customize our relationship with you in several different ways
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Google and Facebook Ads Management

This is the most popular engagement that we have with our clients. This is where we are always building new campaigns and crafting customer journeys.

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Google and Facebook Ads Consulting

Some clients have the boots on the ground already to manage all of their ads. However, they still need that extra positive influence. That’s where we come in with our consulting services to SaaS companies.

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Google and Facebook Ads Audit

Sometimes you need to just know whether or not your Google and Facebook Ads accounts are working. We can provide you with that one push you need.

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Google and Facebook Ads Revenue Share

This plan is reserved for extra-special clients that we see a high potential for.

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Google and Facebook Ads Setup

Some clients can manage their accounts on their own, but they need help getting started. We can make sure that you head in the right direction with your Facebook Ads account.

What We Offer

The PPC Ads Agency You Can Trust To Market Your SaaS From All The Angles

At 99 Robots, we are your extended marketing team with a technical twist. There are MANY Google and Facebook Ads agencies out in the wild. So what is the right Google and Facebook Ads agency to work with?
Both types need to know the ins and outs of Google and Facebook Ads. But it takes being full-service to thrive with Google and Facebook Ads. Why is that?

There is more to Google and Facebook Ads than just advertisers.

For example, at 99 Robots we have over 25 specialists on the team. This team consists of…

We have the quantifiable proof of running successful Google and Facebook Ads campaigns across many industries

We have the quantifiable proof of running successful Google and Facebook Ads campaigns across many industries

Over the last decade, our team has built countless customer journeys.

We have consistently shattered revenue goals over and over again.

We offer the following Google and Facebook Ads services that build that customer journey.

Our specialized teams work together to provide these deliverables:

A thorough analysis of industry competitors

Offline conversion tracking

Ad creative creation & split testing

Display Ad Opportunities

Ad creation and optimization

Ongoing campaign tracking and monitoring

Remarketing & retargeting campaigns

Personal Reporting

Audience research & discovery

Backend CRM integration & reporting

Geo bid adjustment & location-based ads

…and more!

Precise audience targeting

Sales-Level Tracking

Ad copy split testing

As a full-service Google and Facebook Ads agency, we build customer journeys from scratch. We seek to have a productive Google and Facebook Ads partnership with you. We don’t want to just run your ads.

We would love to speak with you to learn about your business and how it can kick ass for SaaS!

Why Us?

Why 99 Robots?

As a Google and Facebook Marketing Partner, over the years we have run hundreds of Google and Facebook Ad accounts for all types of businesses. Through thousands of split tests, we have gained real-world experience of what works and what doesn’t. Most of all, we have learned a lot about our clients and all the different types of businesses they have.

We have found that there is a specific formula to a productive partnership. This productive partnership can blossom no matter what your goals are.

If your goal is to…

  • Increase customer lifetime value (CLTV)
  • Decrease cost of acquisition (CAC)
  • Lower customer churn
  • Scale without burning
  • Build a funnel
  • All of the above
…Google and Facebook Ads can work well for SaaS if done right. Whether your goals are accomplished in-house or with an agency, there needs to be knowledge. There needs to be execution. Our team has successfully scaled numerous SaaS companies to as much as 400% user growth. We have built and successfully advertised our own SaaS apps.

What Is The 99 Robots Advantage?

At 99 Robots, we have a ready-to-go library of processes, experienced PPC analysts, copywriters, and graphic & video designers. Along with years of experience managing ads for all different types of SaaS clients.

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The Client Needs

Did You Know That People Who Click On Ads Are 50% More Likely To Make A Purchase Or Become A Lead?

Amazing, right?

But...

With all this promise for success, many businesses haven’t reached their Google or Facebook Ads potential. Honestly, most other agencies aren’t hitting this potential for them either. Why?

We know many businesses that have struggled with Google and Facebook Ads. Not all the reasons are the same. They come to us because they know the potential of both these platforms. The only problem is that they haven’t reached this potential.

  • Some people have worked with an agency
  • Others have tried Facebook Ads in-house

They both come to us looking for help.

Here are some common outcomes of those that have given Google and Facebook Ads the in-house try

We have tried Google and Facebook Ads. We can’t get any traction at all.

We have seen inconsistent success with Google and Facebook Ads. There are a few good days, but many bad days.

We have grown our business a bit with Google and Facebook Ads. However, we are missing the team to scale.

And for those that have gone the Google and Facebook Ads agency route:

We were just Client Number 10,000. Our agency was just going through the motions even if the results were okay. We never felt like we had anyone to talk to unless we received the monthly report or threatened to leave.

Our agency was giving us a lot of promises. They said they understood our SaaS business but they didn’t. In reality, they failed to deliver. Boatloads of excuses. We felt locked in, wishing we hadn’t signed into the long-term commitment.

We liked the results that our agency was giving us… at first. What changed for us was when we asked if they could write the ads. They said that they “don’t do that”. Well, that made us question things!
Our agency had no real personality. We felt like we could be working with anyone. Everything just felt so stale. They weren’t doing anything special for us.

The common thread for everyone that comes to us is…

“We don’t feel we have that skilled partner by our side who cares about us… They don’t seem personally invested in our success.”

Google Partner And Meta Business Partner

For PPC Agencies, A Top Honor Is Being A “Google Partner” And “Meta Business Partner”. What Does That Mean?

Google and Meta Business Partners are agencies that have demonstrated long-term skill and expertise with Google or Facebook Ads respectively. They have met Google and Facebook’s ad spend requirements, have delivered agency and client revenue growth, and can sustain their client base.

We Are A Google And Meta Business Partners

At 99 Robots, we are a Google and Meta Business Partners. We are proud of that distinction. That is quantitative proof that we are doing our jobs.

However…

What seems to get lost in the Google Ads agency world are the qualitative measures. These can’t be measured by mere numbers. Life isn’t just quantitative.

The quality of relationships can’t be measured, it needs to be felt. The focus at 99 Robots IS hitting the numbers. However, we place great importance on long-term relationships.

Our Priorities

What Are Our Priorities For This Productive Google And Facebook Ads Partnership?

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Profit

The priority in this partnership. Profitability is the foundation for everything else. It’s the bare minimum we set out to achieve. Everything else can’t be done without profit.

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Accessibility

We are very easy to reach. You’ll know our names and we’ll know yours. Accessibility is the catalyst for all of the other good ideas that come to fruition. We are not just a vendor.

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Experience

We know the audience exclusions to watch out for. Different industries require different approaches. Lookalike audiences should not take long to build because the anticipation is already there. If something goes wrong, the solution should be known immediately.

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Proactivity

There is always something new just around the bend. When things come our way, we cannot be reactive. We need to anticipate trends, communicate, and execute them quickly.

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Creativity

There is a sea of competition selling SaaS on Google and Facebook. However, there isn’t a lot of creative competition. Creativity comes in many forms. We love creating new angles for selling products. We have the team to make it happen, from copywriters to designers.

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Growth

There isn’t a ceiling for Google and Facebook Ads. There isn’t a ceiling for our partnership, either. It does take a lot of effort to grow a Google and Facebook Ads account sustainably. However, scaling things up is one of the most exciting parts of working together. There should always be something new to celebrate about.

Building Customer Journeys

he work doesn’t stop at the ad. There are still plenty of opportunities to crash and burn. Our team builds funnels. We map the entire customer journey from scratch. This is the big reason our team has web designers and web developers on staff.

Now that we have laid the qualities of a strong partnership on the table, you may be wondering…

What does it take to grow and scale a Google and Facebook Ads account?

What are some of the Google and Facebook Ads opportunities that typically excite us?

The best partnerships are the ones that scale and stand the test of time. That takes laying down a very specific foundation from Day One. So let’s get into the specifics about the growth opportunities…

Growth Opportunities With Us

Google Ads And Facebook Ads Growth Opportunities

The incredible growth opportunities that effective Google and Facebook Ads agencies embrace

Remarketing And Retargeting Is Everywhere But Making It Persuasive Is The Tricky Part

Sometimes conversions don’t happen right away. There is a lot of lost potential in Google and Facebook Ads when nothing is done to bring someone back after the first click.

  • After that first click, it can be hard to know what happens to that person if they don’t convert right away. Heck, sometimes it can be just as simple as they got distracted before making a decision. However, any unresolved click that isn’t retargeted is a wasted click.

Many remarketing strategies can work, from targeted ad copy to relevant display ads.

  • Remarketing helps people solidify decisions and get rid of any doubts. Keeping many specific remarketing lists will allow you to have the most specific command of your audience.

Good remarketing isn’t just about repeating your message over and over again. It’s about building out a sequence of persuasion. From the first intent-based search to the display ad that appears later, to that follow-up when someone searches for you again, there are many opportunities to reaffirm your message.

Finding New Audiences, Nurturing Current Ones, Plus Expanding To The International Sphere

Empathy is a skill. Not many agencies understand empathy as much as they should. To address this, some people on the 99 Robots team have backgrounds in psychology.

  • It takes a deep understanding of the human condition across cultures to build new audiences and nurture current ones.

Campaigns that take the best of Google Search and Display audiences can often be an untapped market on Google Ads.

  • With a global ad campaign, you can reach valuable users across the globe. While a keyword could cost a certain amount in one region, it could be significantly more affordable in another region.

For every Facebook campaign, we create ad sets that are uniquely tailored to specific audiences. International audiences are still a relatively untapped opportunity on Facebook. We take advantage of that fact.

  • With a global ad campaign, you can reach valuable users across the globe. The cost of ads on Facebook varies greatly depending on the country you are targeting. If you can work with an agency that can reach many different languages and cultures, all the better.

The growth opportunities lay in targeting more and more specific segments. As a Google Ads agency, we have done a lot of this work already.

  • Ads can be optimized based on when people last interacted.

At 99 Robots, our in-house team of copywriters and designers write ad copy and design ads that are impactful to people of many different cultures.

Google Display Advertising (When Utilized In-Tandem With Search Ads) And Facebook Ad Creatives Are The Unsung Heros

Google Ads that interweave both Search and Display effectively can be a goldmine for building new audiences while keeping current ones engaged. The power of brand awareness is underrated.

  • Even if users don’t click on your ad, they still get exposed to your business. In our hyper-connected world, consistent exposure is important.
  • It could be that gorgeous and eye-catching ad that eventually compels someone to make a search, see you on the top of the results, and feel that immediate sense of familiarity.

More than ever, it’s about the ad creative on Facebook

It’s becoming more difficult to reach specific audiences on Facebook. iOS 14 has been wreaking havoc on tracking. So more than ever, it takes scroll-stopping creative to make the difference. At 99 Robots, creative advertising is in our DNA. Everything is in-house, so you won’t have to look far for your ad images, copy, and video.

Writing Ads For Different Ad Angles Helps A LOT

Just because an ad doesn’t get a lot of clicks at first means failure. Just because the landing page doesn’t convert at first means failure. Heck no. It simply means that the ad angle is not quite right yet.

  • There are limitless ad angles to be tested. Clicks are people. People behave differently. Ads and landing pages should be made to speak to individuals.

Creating new ad angles means experimenting with different words, different messages, and fresh images. Every product and service can come with hundreds of different messages and stories to tell. That’s why we have a database of different ad angles on file.

Google Keyword Research Is “Easy”, But True Search Intent Peels The Onion

How many Google Ads are completely irrelevant to your search or just say “Buy Me” without addressing any questions?

  • Most people search to be informed. Ads that only aim to sell are not necessarily matching with search intent.

Every keyword should be inextricably linked to the result. Everything should be accurate, and relevant, and give searchers no need to look anywhere else. Understanding search intent and aiming for ultimate relevance also has another amazing side-effect…

For Facebook Ads That Are Designed To Be Disruptive Dayparting Can Mean The Difference For Engagement

Do you notice how you respond to ads on your newsfeed is different depending on the time of the day? WHEN ads are broadcast, it matters. People are in different “scrolling moods” depending on when they are browsing their newsfeeds.

  • Many audiences react differently to ads depending on the time of day. Dayparting campaigns can be especially effective on Instagram and Facebook.

While it will still take a lot of experimentation, we quickly test your ads so we know precisely when to show them. Do people make decisions in the day or the evening for your business? We’ll find out.

The Ultimate Google Quality And Facebook Relevance Score Brings Down Costs & Ensures Stable Accounts

Getting the Ultimate Google Quality and Facebook Relevance Score is not only about having lower keyword costs. It’s about building a reputation with Google and Facebook.

  • Each Google keyword in an ad group is associated with a Quality Score.
  • Each Facebook ad in each ad set is associated with a Relevance Score.
  • Plus your overall account’s reputation is tracked. Every decision you make matters in the long term.
 

That means no shortcuts. For Google, the search experience matters the most. Since people are only on Facebook and Instagram for fixed amounts of time, relevance is a priority. Finding relevance on Facebook is a different task than on Google. On Google, people search with intent. On Facebook, you need to articulate what people may not even know they are looking for yet.

There’s A Smart Way To A/B Test

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.

To run A/B tests properly it takes…

  • Good timing
  • Pairing the right variables together
  • Analyzing statistical significance
  • Creativity
 

This is where producing hundreds of different ad angles comes in. A/B Testing is about making the Google and Facebook Ads process scientific. A/B Testing is the way that great funnels get made.

Speaking of great funnels…

Google and Facebook Ads Accounts Only Grow When Worthy Funnels Are Built Alongside Them

Everyone seems to be A/B Testing. However, the system that runs these tests and the psychology behind them makes the difference.

To run A/B tests properly it takes…

  • Graphic Designers
  • Video Designers/Editors
  • Web Designers
  • Web Developers
  • Psychologists
  • Growth Marketers
  • Copywriters
The use of the right language, colors, and layouts is what guides customers to the purchase. Knowing how to communicate with prospects once they click is how strong campaigns are made.

Bidding Needs To Be Smart Rather Than Full Of Uneducated Guesswork

In recent years, Google has invested heavily in artificial intelligence (AI). Smart Bidding is a result of that investment. At 99 Robots, we take advantage of Smart Bidding to create a subset of automated bid strategies. These strategies use machine learning to optimize for conversions. Understanding the ins and outs of ad auctions is what gives us an unfair advantage at Google Ads.

  • Google’s AI system uses machine learning to automatically optimize for conversions in each auction, but you still need humans at the helm.

Our goals with smart bidding are to achieve that perfect target CPA, target ROAS, and maximize conversions.

When it comes to Facebook, its algorithm and the advertiser share an exceptionally close relationship. “Estimated action rate” is an important piece of terminology on the platform.

Facebook determines your “estimated action rates” by several different factors.

  • Facebook’s algorithm believes that the number of actions taken on your ad will be high, and you’ll get a priority in the bidding war.
Our bidding strategies, whether we are lowering costs or targeting costs, are all based on our previous experiences. We are taking the guesswork out and using genuine strategies for bidding.

The Apple iOS 14 Has Changed The Game

Apple’s iOS 14 is impacting how Facebook can receive and process conversion events from tools like the Facebook Pixel. iOS 14 requires that all apps in the App Store show a prompt to its users on iOS devices. This is essentially asking users for permission for the app to track them outside the platform in different ways. So this spells doom for advertisers, right? Well, not necessarily. At 99 Robots we have been a proactive Facebook Ads agency by upping our creative and retargeting game and not relying on Facebook’s attribution. Remember, the right agency always knows how to work its way around any obstacle that comes its way!

Table of Contents

Want to learn more about how Google and Facebook Ads can be an asset rather than a liability to your SaaS?

Sample Ads

Sample SaaS Ads

As mentioned, we write all the ad copy and make all the creatives (videos incur an extra fee) for all our SaaS PPC management plans. We are an ADVERTISING agency after all! So whether it’s short or long-form ad copy, single image, carousel, or video, the team at 99 Robots has you covered.

Here are some sample ads we have run for clients:

COWORKIFY
DRAFTPRESS
ELAI.IO
Our SaaS PPC Process

So How Does This Google And Facebook Ads Partnership Work? It’s All In The Process

Phase 01

Diving Into The Deep Waters

  • Since many of our clients have existing Google Ads accounts and websites, we start here
  • We will audit your web presence AND Google Ads presence.
  • We will see what is working, and what isn’t working. 
  • We’ll identify new opportunities, ideas, quick wins, and anything that’s missing. 
  • We’ll look through all of your keywords, and your ads, and we’ll analyze all of your current data.

Phase 02

Getting The Nuts & Bolts Straightened Out

  • We will make sure that everything is set up properly.
  • We’ll set up other tools for campaign management, bid management, and competitive analysis.
  • We will send you all of the necessary tracking tags to install on your website.
  • We will also help the client install Google Tag Manager, if not being used already.
  • We will also be going through all of the Key Performance Indicators that we will be using to keep track of the health of your Google Ads.

Phase 03a

Keyword Research & The Hunt For Opportunities (for Google)

  • We can ensure that you won’t receive speculative research. 
  • The research for keywords will be experienced and accurate. You won’t need to burn your ad dollars with excessive broad match keywords.
  • One asset that we have in our arsenal is our huge database of negative keywords. 
  • We can accurately match the intent of keywords to what the ads should look like. 
  • Our team will plan out different scenarios to make sure that each keyword’s intent is well understood.

Phase 3b

Customer Avatar Research & The Hunt For Audiences (for Facebook)

  • We can ensure that you won’t receive speculative research. 
  • The research for custom audiences will be experienced and accurate. You won’t need to burn your ad dollars with the wrong audiences.
  • One asset that we have in our arsenal is our huge database of lookalike audiences. 
  • We can accurately match what the ads should look like to the right audiences.
  • Our team will plan out different scenarios to map out different customer avatars.

Phase 04

What’s Up With Your Competition & The Pow Wow

  • Our team will begin to launch the campaigns in a phased approach. 
  • For Google Ads:
    • We start with tackling the branded keywords to control your company’s message. 
    • We will then build campaigns for your core keywords, and any generic terms, and build out a companion Google Display Network campaign. 

 

  • For Facebook Ads:
    • We test out different combinations of audiences, combine them with the different ad creatives, and find winning combinations quickly. 
    • We choose the most suitable spend percentage for cold campaigns versus warm campaigns to maximize conversions. 

Phase 05

The Launch & Optimization Opportunities Emerge

  • Our team will begin to launch the campaigns in a phased approach. 
  • For Google Ads:
    • We start with tackling the branded keywords to control your company’s message. 
    • We will then build campaigns for your core keywords, and any generic terms, and build out a companion Google Display Network campaign. 

 

  • For Facebook Ads:
    • We test out different combinations of audiences, combine them with the different ad creatives, and find winning combinations quickly. 
    • We choose the most suitable spend percentage for cold campaigns versus warm campaigns to maximize conversions. 

Phase 06

Optimization, Continuous Testing & Reporting

  • For Google Ads:
    • We’ll analyze all of the exact queries from real people who are seeing your ads.
    • Conduct negative keyword cleanups to fortify your account and protect against wasted spend. 
    • Multi-variant testing by the time of day, the day of the week, and geography. 
    • During this optimization phase, keeping track of quality scores will be significant.
    • We will make any necessary adjustments to landing pages, ads, and the overall customer experience to keep quality scores high, and bids lower.
    • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
    • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them. 

 

  • For Facebook Ads:
    • We’ll analyze everything from engagement rates to CPM, to cost per action 
    • During this optimization phase, keeping track of relevance scores will be significant.
    • We will make any necessary adjustments to landing pages, ads, and the overall customer experience to keep relevance scores high, and bids lower. 
    • Although strategy and execution are crucial to client success, we feel the real deal is to optimize campaigns, micro-track and report conversions, and finally scale your ad budgets while maintaining a healthy ROAS (Return On Advertising Spend).
    • We believe in over communication and full transparency and that is why we are easy to reach via email and respond ASAP during business hours.
    • Additionally, we create fully custom reports which include all data metrics important to your business and help you understand them. 

Want to learn more about how Google and Facebook Ads can be an asset rather than a liability to your SaaS?

Who Are We?

Who Is On Your Team?

When we wrote about the importance of accessibility in a Google and Facebook Ads Partnership, we meant it. We are not just vendors, but an extension of your team. Everyone is in-house. We all have daily communication with each other. Everyone is in sync. That’s what an agency is for!

Dedicated Account Manager

Your Account Manager will be specifically matched. We make sure we pair you with someone who gets you.

They’re the face of this Google and Facebook Ads partnership. They live in your Google and Facebook Ads accounts.

Creative Copywriters & Advertisers

We write all of the ad copy! You don’t have to worry about the creative side at all. This is great when we want to expand and scale together. We also create all of the images (Facebook, Instagram, and Google Display) and videos (Facebook and YouTube). This can be the most important asset to your ads. Especially after iOS 14.

A-Z Sales Funnel Team

We build all of the landing pages and the customer journey from scratch. All of the landing pages are done in-house.

Graphic Designers

The customer journey needs to have a beautiful design that converts. This is why our in-house designers have an intimate familiarity with both web design and Google and Facebook Ads.

Developers

The customer journey needs to have the right functionality to work. Want a new way to collect leads? Want to build a remarketing sequence that is smart? We have the developers for that.

Everyone Is A Certified Google and Facebook Ads Specialist

We take being a Google and Meta Business Partner very seriously. Everyone on the 99 Robots team can help each other out and be in sync. It makes for a very nimble and adaptable team. 

Everything We Do Is Focused On Driving Client Success. Here Are Some Client Testimonials:

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“99 Robots took my SaaS to the next level! I used to have only 5 subscribers. After just a few months, I now have over 500!”

Diana G.

“99 Robots took my SaaS to the next level! I used to have only 5 subscribers. After just a few months, I now have over 500!”

Diana G.

Google Ads FAQ

There is no better place to capture the attention of people with the intent to search. Other ad platforms are all about disrupting one’s attention. With Google Ads, people are making the specific decision to search for products or services. So there is no better resource for intent-based buyers than Google Ads. It is that simple.

Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.

If your Google Ads match the intent of the people that are searching for your products or services, then they should work well for you. Often, Google Ads work best when they are a part of a broader marketing stack.

You should have at least $5,000 per month to start with Google Ads, because the more data you can collect, the better you will do. There is no particular magic number, but we find that this is the starting point that works best for people and then they can grow from there.

As we vehemently stated earlier, you should only work with an agency that can truly be your Google Ads Captain. You should work with an agency that has years of experience and data to know what exactly to do and what not to do. But a lazy agency is a liability, and you are better off saving the management fees and going on your own, even if you make mistakes.

The purpose of Google Ads versus Facebook Ads is different, it’s not what is better or worse. Sometimes Facebook Ads do work better as a starting point than Google Ads, but they work best when they are in tandem with each other.

There are many potential keywords, location, retargeting, placement, and contextual targeting opportunities. It all depends on you and your business!

Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.

By bidding on branded terms. While it may seem silly to bet on yourself and your brand, sometimes you can lose control of your brand’s narrative with organic search. So paid search is the perfect opportunity to snatch your brand’s narrative back and take control.

We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Google Ads. It takes creativity and expertise to properly manage your Google Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Google Ads agency, not a reactionary one.

Facebook Ads FAQ

There is no better place to capture the attention of people who aren’t aware of what they want or need yet. On Facebook & Instagram, there are endless possibilities for the audiences you can reach. There are just so many active users. So there is no better resource for being able to create a funnel from start to finish than Facebook Ads. It is that simple.

Yes and no. Unoptimized campaigns with low relevance scores and bad targeting are expensive. But optimized campaigns can be a very cost-effective way to advertise. This is especially the case if you are trailblazing a certain niche with highly relevant ad creatives.

Not necessarily, but there are many types of businesses that are perfect for Facebook Ads. So make sure that you speak to us about that before. Facebook Ads especially work well if you are already building up a positive social media presence. Often, Facebook Ads work best when they are a part of a broader marketing funnel.

Facebook is great because you can be experimental on a small budget, and then scale when necessary. Of course, Facebook favors big spenders, but it doesn’t mean that you can’t get your feet wet. There is no particular magic number, but allocating about $5,000 per month is a great place to start. NOTE: This ad budget helps any agency or advertiser to test multiple audiences, creatives and campaigns provided that the offer is already converting.

You should work with an agency that has experience. A full-service Facebook Ads agency can do a lot that you may not be able to do on your own. For example, a qualified agency can be great at media buying and creating ads at the same time.

The purpose of Facebook Ads versus Google Ads is different, it’s not what is better or worse. Facebook Ads can be more accessible than Google Ads in terms of cost. Facebook Ads are also more effective than Google for brand awareness. Google Ads are more effective for intent-based search, however. Utilizing them both for their strengths is the best course of all!

There are many potential audiences, locations, retargeting, placements, dayparting, and lookalike opportunities. In the end, knowing your audience and how they socialize on Facebook and Instagram will help with targeting.

Absolutely. It takes longer for people to solidify their decisions than you think. Every person that clicks on your ad is living a unique experience where they are bound to make decisions for reasons that you don’t realize. Remarketing ads are the perfect opportunity for you to keep reintroducing yourself in unique ways.

Have a strong social media presence before running your ads. You have the opportunity to create a loyal audience on social media independently of ads, and having a legitimate presence is a starting point. After all, ads are not just a way to get purchases or leads. They are an avenue to building awareness and brand loyalty.

We have the experience, empathy, passion, and talent stack to give you an unfair advantage in Facebook Ads. It takes creativity and expertise to properly manage your Facebook Ads campaign and hunger to consistently raise the bar. We are not a set-it-and-forget-it agency. Wasted spend hurts us just as much as it hurts you. We place our hearts and minds with you. We have the data of many past clients of many industries. And so we can see just around the bend and anticipate many things. Furthermore, we are a proactive Facebook Ads agency, not a reactionary one.

50% Of People Can’t Tell The Difference Between An Ad And An Organic Listing On Google

The difference between an ad and an organic post on Facebook shouldn’t be obvious. With the right Google and Facebook Ads Partner, ads CAN feel organic.

We set out to create customer journeys, not just ads. This needs to feel organic. Ads shouldn’t feel like ads. 

Google estimates through their economic impact research that a combination of Google Ads and search results in an 8:1 ROI. Sounds too good to be true? Not necessarily.

This is especially important on Facebook and Instagram since time is so precious. People don’t have the taste for ads on these platforms as they used to, which is why it takes working with the right agency more than before. Ads can be a wonderful experience for users.

While nothing is guaranteed, this is a number that we’d love you to get to. We’ve done it before repeatedly and can you get there too. If we can go even higher than that, all the better.

It will take the following priorities to run an enduring campaign on Google and Facebook:

Profit

Proactivity

Accessibility

Creativity

Building Customer Journeys

Experience

Growth

The journey will be different for each client, but the destination is the same.

  • It’s our job to worry about all of the nuts and bolts
  • It’s also our job to bring you into the process
  • We are looking to be an extension of your team, not just be a vendor
  • And it’s our job to make the Google and Facebook Ads journey enjoyable

Our Google And Facebook Ads Pledge

If we are your Google and Facebook Ads agency, here is our pledge to you:

  • We will build sustainable campaigns that can scale
  • We will build sustainable campaigns that can scale
  • We will always be transparent
  • We will always be communicative and accessible
  • We will be proactive, not reactive
  • We will build your entire customer journey from A-Z
  • We will be your partner, not your vendor
  • We will apply our years of experience to not waste your time or money
  • And we will always be looking for what is around the bend
  • Finally… we’ll have great conversations together!

We know first-hand the grind. It can take a lot of effort to get to sustainable profit with Google and Facebook Ads. We will put in the time, discipline, and work to get to that sustainable profitability as quickly as possible. We hope that you’ll join us on this Google and Facebook Ads journey. We are excited to be your partner. 

Audit

Get A Free Audit Of Your Google And Facebook Accounts!

Identify key bottlenecks in your strategy and ad delivery that keeps your business from growing.

Why You Should Get A Digital Audit For Your SaaS Business?

Digital space is robust and dynamic. There might be tonnes of important stuff your SaaS business is missing out on.
  • Do you have a high converting sales funnel that is bringing you leads, clients, inquiries, and appointments every day?
  • Do you have an automated sales system installed?
  • Do you have the right assets, creatives, and ads that reach the entire potential target audience in your market space?
  • Are you aware of all the offers, campaigns, and ads your competitors are running?

If you don’t have the right offer, assets, or the marketing behind your offer, chances are that you’re barely reaching 10% of your target audience - you’re barely scratching the surface!

So What Do You Get From Our Digital Audit?

Our seasoned digital marketers have been in the same space for the last 8+ years, helping SaaS companies build their business and brand. We know the types of ads that will work for your business.

We will analyze your current business model, your client avatar, and your digital presence inside out and prepare an in-depth presentation focusing on:

  • The best marketing strategy for your business
  • Assets to execute that strategy
  • Your target audiences
  • Way to reach and nurture your target audience
  • Generate qualified leads for your business that will convert

If we are a good fit, you will get this audit FREE OF COST!

That’s right! We will NOT charge you $1. We will also be more than happy to jump on a Zoom call and review the audit with you!

Discover how we can help your business grow

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.
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