How to Update Your Google Ads Billing Details or Payment Method

Sometimes, billing within Google Ads can be somewhat complicated and confusing for some people who are not familiar with Google Ads interface. In this article, we’ll walk through some of the Google Ads billing options available, from setting up a payment method to updating the billing details. Add or Update a Payment Method in Google […]

How to Add Your Payment Method in Facebook Business Manager

There are times when you need to update your billing details or payment method to keep your Facebook Ads running. Unfortunately, most people are not familiar with the Facebook Business Manager or have even been on the ads manager platform before. In this article, we are going to give you an overview of how to […]

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon marketing strategies are vital to your sales. This is because many shoppers nowadays begin their product searches on Amazon. Thus, it’s not a surprise that Amazon dominates the e-commerce universe with more than 80% of the market share.  From years ago, advertising on Amazon was an unexplored opportunity, but not anymore today. Many […]

What are Google Ads Smart Campaigns?

You’re probably wondering, what are Google Ads Smart Campaigns? Many businesses use Google Ads to become more familiar with users who have looked up similar products or services in the search bar. We can’t deny the big impact on businesses when they are included in the top 3 search results, regardless, if these are ads […]

How to Use Amazon Backend Keywords

The most important thing to know about shopping on Amazon is that customers don’t visit the site to “browse”, but they visit in order to check out a specific item. The best way to show up is to optimize your Amazon product listings using backend keywords. When they do, they should be able to find […]

How To Run Effective Amazon Product Targeting Campaigns

Aside from keyword targeting, Amazon Product Targeting campaigns are another targeting option for Sponsored Products campaigns to help sellers reach their potential customers. It targets specific products or categories that feel similar to the product advertised. To target a product, the exact ASIN is used or a category of your choosing that is relevant / […]

How to Sell on Amazon Prime Day

Amazon Prime Day is one of the biggest retail holidays which shoppers look forward to. Prime Day is the “Black Friday” version of Amazon. Since Prime Day was launched, the sales throughout the years have grown significantly. In fact, Amazon revealed to have sold more than 175 million products from its 2019 Prime Day event! […]

The Amazon Sales Rank Explained

With the tight competition of similar products on Amazon, it is important to be conscious of how to get your listings on top. Failing to do so can make a huge impact on your sales and impressions. One of the great Amazon seller mysteries is Amazon Sales Rank aka the Amazon Best Seller Ranking (BSR) […]

What is a Good ACoS for Amazon PPC?

Setting up and running Amazon PPC Ads is easy if you’re an expert or you have a hired Amazon PPC Agency who will do it for you. It is also easier to throw money down on your Amazon PPC campaign and not making enough sales or money out of it. Just like in setting up […]