Understanding Amazon Marketing Strategies in 2020

Understanding Amazon Marketing Strategies in 2020

Understanding Amazon marketing strategies are vital to your sales. This is because many shoppers nowadays begin their product searches on Amazon. Thus, it’s not a surprise that Amazon dominates the e-commerce universe with more than 80% of the market share.  From years ago, advertising on Amazon was an unexplored opportunity, but not anymore today. Many […]

What are Google Ads Smart Campaigns?

What are Google Ads Smart Campaigns?

You’re probably wondering, what are Google Ads Smart Campaigns? Many businesses use Google Ads to become more familiar with users who have looked up similar products or services in the search bar. We can’t deny the big impact on businesses when they are included in the top 3 search results, regardless, if these are ads […]

How to Use Amazon Backend Keywords

How to Use Amazon Backend Keywords

The most important thing to know about shopping on Amazon is that customers don’t visit the site to “browse”, but they visit in order to check out a specific item. The best way to show up is to optimize your Amazon product listings using backend keywords. When they do, they should be able to find […]

How To Run Effective Amazon Product Targeting Campaigns

How To Run Effective Amazon Product Targeting Campaigns

Aside from keyword targeting, Amazon Product Targeting campaigns are another targeting option for Sponsored Products campaigns to help sellers reach their potential customers. It targets specific products or categories that feel similar to the product advertised. To target a product, the exact ASIN is used or a category of your choosing that is relevant / […]

How to Sell on Amazon Prime Day

How to Sell on Amazon Prime Day

Amazon Prime Day is one of the biggest retail holidays which shoppers look forward to. Prime Day is the “Black Friday” version of Amazon. Since Prime Day was launched, the sales throughout the years have grown significantly. In fact, Amazon revealed to have sold more than 175 million products from its 2019 Prime Day event! […]

The Amazon Sales Rank Explained

The Amazon Sales Rank Explained

With the tight competition of similar products on Amazon, it is important to be conscious of how to get your listings on top. Failing to do so can make a huge impact on your sales and impressions. One of the great Amazon seller mysteries is Amazon Sales Rank aka the Amazon Best Seller Ranking (BSR) […]

What is a Good ACoS for Amazon PPC?

What is a Good ACoS for Amazon PPC?

Setting up and running Amazon PPC Ads is easy if you’re an expert or you have a hired Amazon PPC Agency who will do it for you. It is also easier to throw money down on your Amazon PPC campaign and not making enough sales or money out of it. Just like in setting up […]

Amazon PPC Guide: A Step by Step Guide for Beginners

Amazon PPC Guide: A Step by Step Guide for Beginners

Amazon is the new Google in terms of product searches. It allows you to advertise your product to these “Ready-to-buy” users searching for products. Thus, more and more Amazon sellers are discovering this opportunity and advertising on Amazon which resulted in increased competition. So if you have products that you want to sell and advertise, […]

Google Search Statistics You Need to Know in 2020

Google Search Statistics You Need to Know in 2020

If you plan to start a business in 2020, you don’t just start right away but you gather information first from colleagues and even competitors. If you want to improve your self-growth, you gather data from the internet and search for data related to it. In doing research, no one would want to find irrelevant […]

How Content Marketing and SEO Work Together

How Content Marketing and SEO Work Together

Search Engine Optimization (SEO) is an online marketing tool that many marketing beginners are familiar with. If your website has good SEO, your page will show up on the search rankings organically without having to pay for it. Content marketing, on the other hand, is a subset of inbound marketing that focuses on content creation […]

Content Marketing vs Digital Marketing – Which is Better for Your Business?

Content Marketing vs Digital Marketing – Which is Better for Your Business?

Marketing nowadays has evolved in many ways, and there are some that you didn’t recognize that it’s already a marketing strategy. But the common thing is that when you think of marketing, it would always come along with sales. Common marketing terminologies used are digital marketing and content marketing, both are often intermingled and can […]

Why Digital Marketing is Vital to Your Business Growth

Why Digital Marketing is Vital to Your Business Growth

Your business should be known among the targeted audience. You should, anyhow, communicate with your customers readily available, you have to use marketing strategies to create product or service awareness. It is the most popular field these days. As if you want to grow your business online then digital marketing is the ultimate solution for […]

How to Increase Your Website Domain Authority

How to Increase Your Website Domain Authority

Does your website have a high domain authority? Do you want to increase your website domain authority? Do you even know what is domain authority? Domain authority is a term that Moz created to predict how well a website will rank. Moz domain authority is calculated by looking at the link profile, MozRank, and MozTrust. […]

How to Improve your Google Search Results

How to Improve your Google Search Results

Everyone wants to improve their visibility on the web, especially their Google search results. Even when you go to social media, many influencers would be interested that their posts would be at the top search results. It’s undeniable that many businesses who are advertising online would want their site to be at the top search […]

How To Grow Your Business with Content Marketing

How To Grow Your Business with Content Marketing

Content marketing is the creation and sharing of media and publishing content in order to acquire and retain customers. A user will only stay on a website if the matter is relevant to his interests. Hence, the content written should be useful, easy to understand and unique. You can share your content-videos, images, text, articles, […]

Why You Need to Hire an Amazon PPC Agency

Why You Need to Hire an Amazon PPC Agency

Amazon is one of the most popular eCommerce sites online. However, it also means that the selling environment is quite competitive. It’s a dominant online retailer that sells everything from basic toiletries to clothing to high-end electronics. As an entrepreneur, you will be excited because part of Amazon’s business is that it allows people to […]

How to Create an Amazon Store

How to Create an Amazon Store

So you have decided to open an Amazon store? Congratulations! Opening a store on Amazon can be a path towards great eCommerce selling success across multiple international markets. Many successful sellers have found lucrative business opportunities across Amazon marketplaces and have established long-term and profitable partnerships with manufacturers and other partners. What Is an Amazon […]

Facebook Rolls Out Video Poll Ads & Click to Message from Story Ads

Facebook Rolls Out Video Poll Ads & Click to Message from Story Ads

Facebook ads are loved by many advertisers due to its continuous innovation. When you thought it’s enough, Facebook adds minor details that can make your advertisements more interactive and engaging. We’re not just talking about simple comments and likes here.  In fact, Facebook users can now send messages through Story ads and even participate in […]

What is the Facebook Special Ad Category?

What is the Facebook Special Ad Category?

Facebook recently announced that all ads related to housing, credit, and employment require a different set of targeting from normal ads. This means that all advertisers or businesses buying ads on Facebook must adhere to the new advertising policies. The special ad category is intended for advertisers who are targeting U.S. based audiences for their housing, […]

How To Manage Multiple WordPress Websites With wpCentral

How To Manage Multiple WordPress Websites With wpCentral

Being a developer or a designer of websites, it becomes difficult to manage each one of them separately. If you happen to be developing your websites using WordPress, you are lucky to have a WordPress plugin named wpCentral, which helps you to organize all your websites from a single dashboard. You don’t have to remember […]

7 SEO Techniques to Use in Social Media Marketing

7 SEO Techniques to Use in Social Media Marketing

Many business owners or marketing professionals have their own business, blog or websites that they’re operating and have probably used SEO as part of their marketing strategy. Some understand its importance or they may know about it but have not practically applied it. SEO stands for Search Engine Optimization, which is the practice of increasing […]

Why Advertise Your Amazon Products on Facebook?

Why Advertise Your Amazon Products on Facebook?

Brands are finding Amazon’s advertising platform to be a compelling destination for marketing products. Amazon is a place where shoppers buy stuff, as opposed to simply discovering or researching a product on Facebook and Google. Therefore, many brands find Amazon compelling compared to other platforms that aren’t directly connected to online checkouts since it can […]

Introduction to Amazon Sponsored Product Ads

Introduction to Amazon Sponsored Product Ads

Amazon advertising is very important. When you think of where people buy products, they go to Amazon. To get started as a seller, it’s really valuable to place your ads in front of these buyers. There are three types of ads on Amazon: Headline Search Ads, Sponsored Product Ads, and Display Product Placement Ads. The […]

Introduction to Microsoft Ads

Introduction to Microsoft Ads

Most businesses are fighting over for paid search advertising on Google Ads. Due to Google’s massive online presence and large search volume, it’s a no-brainer that many advertisers resort to Google Ads to get their brands known.  But, don’t you think we’re forgetting something? Ah! Microsoft PPC!  I get it, most of us don’t think […]

What is Amazon Enhanced Brand Content?

What is Amazon Enhanced Brand Content?

Amazon Enhanced Brand Content is a premium content feature that allows sellers to modify a product description field of their branded ASINs with enhanced images and text. Brand owners are able to modify the product description with visually rich content to add enhanced images and text placement that convey a brand story EBC is still relatively […]

11 Most Important Adwords PPC Metrics To Track For Marketing Managers

11 Most Important Adwords PPC Metrics To Track For Marketing Managers

PPC Advertising offers much more control and Data than traditional advertising. However, this sea of data can often be way overwhelming for busy marketing managers or stakeholders like you. After all, you should really care about is to stay on top of your PPC Agency and ensure your campaigns are delivering positive ROI. However big-ticket […]

How to Use Negative Keywords for Amazon Ads

How to Use Negative Keywords for Amazon Ads

Do you know that it’s possible that your ads could be optimizing for irrelevant keywords? Thereby, increasing your clicks without converting sales. With Amazon PPC, you want every click to convert to a sale. If your ads are appearing to unrelated customer searches, then you’re spending money on keywords that aren’t associated with your products. […]

What are the Different Facebook Ad Types?

What are the Different Facebook Ad Types?

Facebook has the largest number of active users online. With over 2.4 billion users, business owners and startups capitalize this huge target audience to get their brand known in the market. As a business owner, it can be overwhelming learning the types of ads Facebook can offer, but with the right knowledge and targeting in […]

How to Use the Different Keyword Match Types on Amazon PPC

How to Use the Different Keyword Match Types on Amazon PPC

Keyword match types available with Amazon Ads are broad, phrase, and exact match types. These match types define how your keyword will be matched with search queries of your prospects to show your ads. Let’s take each of these match types individually and understand how they behave. Broad Match Type With Broad Match, your target […]

Simple Tips For Doing Amazon Keyword Research

Simple Tips For Doing Amazon Keyword Research

Amazon is the leading search engine for product searches. Many people use it for online shopping and researching products. Thus, as entrepreneurs, showing your product ads on right keyword searches is your best way to reach your target customers on Amazon. However, the only thing that you can’t control in marketing your products is on […]

How to Successfully Publish Your First Facebook Ad

How to Successfully Publish Your First Facebook Ad

Facebook is no longer just a simple social media website, it is now considered one of the biggest companies worldwide. With 2.38 billion active users around the globe, big and small businesses alike, would like to get a piece of market share inside this social media giant.  Facebook is now the second-largest online advertising platform […]

How Often Should You Blog For Your Business?

How Often Should You Blog For Your Business?

Before you even start writing the first blog for your business, you have to clearly map out your goals and aim for a specific target. Consider what you and your readers will be getting out of your blog, how will it benefit both of you? Do you want to design your blog for more internet […]

4 Ways To Find Free Market Research

4 Ways To Find Free Market Research

People want an emotional connection to a brand. This will never happen unless the brand knows who they are connecting to. By using market research successful companies figure out who they are going after. Yet, this does not mean that brands need to go broke in order to find quality market research.

Customer Avatar: Why Every Marketer Should Care

Customer Avatar: Why Every Marketer Should Care

With the importance of marketing growing every single day, CMOs have to make sure that they and their staff are ready for anything that comes their way. This includes knowing every single detail about their potential customers and target demographics. It’s basically essential for any marketing/sales team of any company. In comes buyer personas.

How to Write A Valuable Email Newsletter People Will Actually Read

How to Write A Valuable Email Newsletter People Will Actually Read

Newsletters are sent to customers who have intentionally shared their contact information with your business and are used to casually keep customers in sync with your business, while providing them with information catered to their interests.

The goal is to provide the customer with information so valuable that they must share it with others who hold similar interests, thus increasing your business’s customer base. A focused approach can lead to a win-win online marketing strategy.

6 Copywriting Tips That Will Boost Your Conversion Rates

6 Copywriting Tips That Will Boost Your Conversion Rates

Whether you realize it or not, your copy directly affects your conversions — and not always positively.  Copywriting is supposed to be a means of persuading potential customers to take an action, like buying your product or subscribing to your newsletter.  You should be taking the time to make sure you are doing everything you can to write really good copy that will get customers to convert.

How to Use Pinterest for Beginners

How to Use Pinterest for Beginners

When I first found Pinterest, I took to it like Harry Potter took to Quidditch. I was like Katniss with a bow and arrow.  Like Nancy Botwin with…well you get it.  I’m told, however, that not everyone shares my natural talent for pinning.  If you’re one of those poor, lost souls who can’t get the hang of Pinterest, or if you want to start pinning, but don’t know where to start, look no further!

99Robots Joins Clutch as a Leading PPC & Web Development Agency in New York

99Robots Joins Clutch as a Leading PPC & Web Development Agency in New York

For more than a decade, the 99Robots team has worked hard to build our brand recognition in New York and seen as one of the top web development companies and marketing agencies in the business. We have focused on being a one-stop-solution for any business’s internet marketing needs and we’ve successfully delivered projects that have […]

10 Classic SEO Mistakes To Avoid For Beginners

10 Classic SEO Mistakes To Avoid For Beginners

Marketers sometimes get carried away with their SEO efforts, and then end up committing some terrible SEO crimes that are punishable by Google.  Although these methods are used in order to move up in Google’s search engine rankings, they can actually have the opposite effect

The Google Ads Keyword Health Assessment: Diagnosis And Cure

The Google Ads Keyword Health Assessment: Diagnosis And Cure

The backbone to a healthy Google Ads account is in your keywords – but it’s not as simple as that. When you’re doing your keyword research, you need to keep in mind the word’s purpose within your account. For example, do you have duplicate keywords across campaigns that are competing with one another? When working […]

How To Use Broad Match Terms In Google Ads

How To Use Broad Match Terms In Google Ads

When we start using Google Ads for the first time, we’re all a little guilty when it comes to overusing broad match. Yes, broad match does get a bit of a bad rap though with some negative keyword discipline it can be a great way to bring in a lot of traffic. In fact, we […]

Using Negative Keywords in PPC Advertising

Using Negative Keywords in PPC Advertising

So why are negative keywords important? Knowing how critical the importance of maintaining a list of negative keywords requires a thorough knowledge of how broad match keywords really work. For example, if I use the keyword coffee shops and keep it as a broad match (assuming no modifiers are being used), this opens up my ad […]

Top 99 Free WordPress Plugins of 2015

Top 99 Free WordPress Plugins of 2015

WordPress is well known for its expansive plugin repository. Now, with WordPress plugins hitting their 1 billionth download, it’s a great opportunity to dive into which free WordPress plugins led the pack. These 99 free WordPress plugins were chosen and ranked from sheer number of active website installations in 2015. How many do you use?

Top 99 WordPress Influencers of 2015

Top 99 WordPress Influencers of 2015

The WordPress community is powered by so many impressive individuals who not only contribute, but get others excited about contributing as well. This list honors and is dedicated to them. If you believe anyone belongs on the list, leave your recommendation in the comments below so we can add them to an upcoming list. Also, if […]